>>>But doesn't every business that wants to maximise their web presence get mapped? I see what you mean, but they're still on page 1 because they've taken the right steps, even with a .com domain. <<<
No you have to manually add yourself to the maps or have a SEO provider add you (its something provided by SEO as standard). (sorry I am not clear that’s what you were asking though)
Your domain name doesn’t make a blind bit of difference to this one aspect. Remember though other search engines, yahoo, bing, aol don’t use google maps.. You could argue that adwords are even better than these as they come up above, (but you have to pay 25p per click which soon adds up)
organic results (espically as you dont pay per click) shouldnt be overlooked as part of a comprehensive web business solution and you need to take EVERY advantage you can. Something else to bear in mind is that not all critical searh terms have a mapping system.
For example, a site I built a couple of weeks ago
www.mkspraytans.co.uk she supplied the seach terms she wanted to target including "eyelash technician in milton keynes". run that on google and you will see no mapped results but I have nabbed her SEVERAL of the top spots because I am running some serious SEO on her site.
Take my advise or leave it, 5.98 for a .co.uk every two years to help (it wont be the only answer) is a good investment, knoledge is indeed wealth my friend