[davep]

Cheap and nasty 

Have you had a bad day 

[Carpet Dawg]

A few harsh comments but I think  it looks alright. Maybe a wee special offer and more catchy headline.

Maybe add the words "cleaning" after the services provided. i.e. upholstery cleaning, carpet cleaning, leather cleaning.

[Jamie Pearson]

I would advise against the word cleaning wherever possible.

Cleaning = cheap

Carpet care rather than carpet cleaning in my opinion sounds like there is a little more to the process.

Leather conditioning and restoration rather than leather cleaning.

The housewife can clean her own leather using baby wipes. Yeah I know not ideal but anyone can clean. (they think)

For example I can cut hair. I ain't a stylist tho.

[Fraser Thom]

I would advise against the word cleaning wherever possible.

Cleaning = cheap

Carpet care rather than carpet cleaning in my opinion sounds like there is a little more to the process.

Leather conditioning and restoration rather than leather cleaning.

The housewife can clean her own leather using baby wipes. Yeah I know not ideal but anyone can clean. (they think)

For example I can cut hair. I ain't a stylist tho.

But in terms of carpet cleaning, that's what we do, clean carpets!

[Shaun_Ashmore]

Did you cut Dereks hair?

Shaun

[Ian Gourlay]

The only Fantastic offer you guys come up with is 3 for two because  IT WAS ONE OF THE OFFERS Mr H put it on his famous Green leaflets IN 1652


How can carpet cleaners have offers when customer does not know what the price is,

[Steve Rothwell]

here is a novel idea then............................

put prices on the leaflets......

Then you can introduce offers....

[Jamie Pearson]

I would advise against the word cleaning wherever possible.

Cleaning = cheap

Carpet care rather than carpet cleaning in my opinion sounds like there is a little more to the process.

Leather conditioning and restoration rather than leather cleaning.

The housewife can clean her own leather using baby wipes. Yeah I know not ideal but anyone can clean. (they think)

For example I can cut hair. I ain't a stylist tho.

But in terms of carpet cleaning, that's what we do, clean carpets!

Surely you do more than just clean them. Its part of the process.

For example check out these guys http://www.polishedbliss.co.uk/ they just clean cars.
At £3000 plus a time.

[Jamie Pearson]

Did you cut Dereks hair?

Shaun

Havent done it since I got a recall for not napping it correctly.

[Neil Williams]

If this is the first time you've read this whole thread then you'll be laughing like I am.
The only person to get anywhere near the true answer was Derek because the leaflet does have to drop through the letterbox literally at the time that person is thinking about getting something cleaned.
Mr H gets a good response because he bombards the same houses every few weeks so at some point he's bound to get that property.
I've tried DIY off the printer leaflets which have had the same response as double sided glossy professionally produced/printed stuff.
I've tried ...... pink   ....   3 for 2   ....   2 for 1....  free this   ....  free that ... and possibly the biggest failure was ..... half price for next Thurday & Friday only .... with an absolute zero response.

I must get at least 2 pizza leaflets every week and they all go in the bin EXCEPT for the one that falls on the day that I'm thinking we'll have a pizza this weekend.
So Mike is correct with constant bombarding and Derek is right with timing because you can make your leaflet a master piece of art but it will never be looked at in detail unless that was what they wanted anyway.

[Mike Halliday]

80% of leaflets response is about dropping through the letterbox as they need a carpet cleaner, but this does not explain the jobs i do where they show me a leaflet thats years old...... were they have stuck it in the draw and forgot about it.

some people do plan ahead, they might be decorating next month or having a wedding or family visiting in the summer holidays or moving out of a rental property and have to have the carpets cleaner..... so they will keep the leaflet, if it looks professional as they may receive 3 or 4 leaflet between keeping your leaflet and actually being ready to call you. if your leaflet is crap they will keep the next leaflet.

[havril]

Mike, the things you wrote about leaflets dropping just at the right time is in part true, but there is IMO another side to it.

Because we are in the profession the condition of somebodys carpet or upholstery seems of prime importance but to the potential customer it is just part of the overall picture of their home As the soiling of  carpet or upholstery is a slow process it often goes unnoticed until it is so dirty that it almost screams at them.
This does not always happen but does often enough that I think it is part of the leaflets job to get them to actually look at their furnishings  properly.

Plus I always have printed on my leaflets ädvice to save the leaflet because even if they don't need our service today they certainly will in the future.

Harvey

[wynne jones]

This is where proactive marketing scores over the web. Something is brought to your attention you previously were either unaware of or procrastinating over and nudged into action.

[Dominic Carnell]

This is my first post, great forum - I've read loads of good advice on here so far

To the OP:

Your flyer should emphasize the benefits and not the features of your service. So for example instead of 'truck mounted cleaning' (feature) you could put something like 'deepest cleaning available' (benefit).

IME I've generally found relatively straightforward leaflets get the best response.