Guys
i posted a list of social sites some time ago by having content in this case video on these types of sites will bring people into your sites. its the soft sell. JP's positioning as Ian has pointed out. some google search results bring up video results on the main page given that its easier to watch than read for some this has to improve anyones positioning.
Plus you canlink back and forth from info sites to hard sell sites.
Its just another tool in marketing and Mike is not selling. Mind you I do think you have to tell people that you can do the job if they dont want.
As I have said info has to be infomrative or fun on social networks.
And the easy part is that most of these videos are made by other people. I would like to see many more from people selling to us on the benfits of their machines and products. then it would just be a case of plugging their videos into our sites. after all its in their interest to produce them.
Just look at any product line and you will many products that many cleaners dont market this way and in not doing might be missing out on work. odour control is just one area. stain removers another, eco products, etc
here are two great examples
http://vimeo.com/14715819http://vimeo.com/14715579The world recond custard pie fight is another great example
Respect
Ian Harper