Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: JRDEasiReach on October 22, 2009, 04:46:53 pm
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I have been approached by an advert only paper to place an advert in it size 17cm x 12 cm (quarter of a page) at a price of £92 inc VAT would you outlay this knowing its going to be going in approx 30,000 homes and businesses once a month? Im holding out as i dont know what to do. Ive also one in the local paper for £15, what is the best one to go for??
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Beware of this type of offer. Often they are a scam and no paper is ever printed or delivered.
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Beware of this type of offer. Often they are a scam and no paper is ever printed or delivered.
The paper does exist as ive got it in the door monthly for years, they are local too. Still cant say a definite yes though, put it like this i got 2000 flyers printed up, have only got 18 monthly customers out of that and i paid 75 for them, will 30000 adverts in homes get me a better return?
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I've used a similar local ads mag before (a known and not bogus one) and got no joy. I think that only had a circulation of around 5000 though, very different to 30,000. Sounds ok for the price.
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Beware of this type of offer. Often they are a scam and no paper is ever printed or delivered.
The paper does exist as ive got it in the door monthly for years, they are local too. Still cant say a definite yes though, put it like this i got 2000 flyers printed up, have only got 18 monthly customers out of that and i paid 75 for them, will 30000 adverts in homes get me a better return?
if you got 18 from 2000 that is almost 1/100 so pretty much what you would hope, so a similar return from an add that will reach 30000 for £92 it seems a no brainer to me. Even some thing along the lines of .5/100 would give you 150 custies.
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It doesn't work like that though. If it is just an adds paper, most will go in the bin and never be looked at.
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Maybe so, but let's look at it like this for £92 you will be going into 30000 homes even if you only got 10 custies from that then you will more than cover costs and the other thing it does if your new, it gets your name out there and if your competitor take an add and you don't then it puts you at a disadvantage.
For a small outlay it has to be worth a punt
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......& a couple of recommendations from those ten - oh & I have a small office that I also want doing.......
Some are a waste of time. Some throw up nothing for a while then you might get a job that makes it all worthwhile.
Only your judgement of the publication counts for anything.
Hopefully the price is only a one-off not regular subscription (monthly, quarterly or whatever)
Good luck with whatever you decide.
Regards,
Dave
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I put a local in a local directory thing...they completly messed up what i had asked for and had no joy with it. They didnt seem to have a clue about design, i sent it to them as it should have looked and they messed it up.
Not one call from it, its been months now. Not that im fussed but what a waste of money.
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just stick with the local paper, at least that way you know it's in the area you want ;)
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1 £10 house for the year will cover the cost,thats what i look at
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......& a couple of recommendations from those ten - oh & I have a small office that I also want doing.......
Some are a waste of time. Some throw up nothing for a while then you might get a job that makes it all worthwhile.
Only your judgement of the publication counts for anything.
Hopefully the price is only a one-off not regular subscription (monthly, quarterly or whatever)
Good luck with whatever you decide.
Regards,
Dave
Ive been thinking on it and i am thinking of getting it in for the december issue that way im hoping ill get a few calls saying its coming up to xmas and people will probably need their windows cleaned, then if i get some ill be happy enough, its just the initial outlay right now, when i look at what i have im sure i will be able to afford to go with it and the local paper one, may aswell give it a shot!!! Thanks for the advice lads, appreciate it!!
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for your 92 quid you could send out a keen person doorknocking for 9 hours ,guaranteed result !
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The best ad investment I've made is a page on Ian's (windowwashers) website. It's £49 a year. I won't say that the work is flooding in from it but this year, each month I pick up one or two new jobs from it. I've probably got work valued at around £1,000 a year after nearly two years on his site. Picked up a £40er and a £16er last month. He seems to keep it near the top of the search engines OK.
Not spectacular but worth £49 a year.
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dont do it,its a complete scam,been there done that,they say it goes to every 1 in your town etc,ive never seen a mag tbh.but its your choice
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JRD just wondering if its the local advertiser for your area.was thinking of doing the same in my area.it does get circulated by royal mail
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When i moved to where i am now i delivered about 25 w/c cards i printed my self and got 2 jobs not bad i thought.So then i thought id do the big estate near me must have been 150 and got 1 call quoted £12 for a 3 bed detached and they said i was to expensive.But in my local paper i put an ad and got a good response so you never know.
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I too have been thinkin of this!! Just signed up for 5000 leaflets todayand need to push on for more work. Trying to find a good magazine that I think I could get a response from.
JRD there is a mag called The Big Mag that goes throughout NI, you can get an ad in it fr £69.
Also, did you go to the open day at sureclean systems today??
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Don't waste your money.
I recently did a lineage advert, 2 weeks for £12 - got three customers from it.
Got a better return from canvassing and leaflet dropping.
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i have a advert in a local magazine .a good one with quality paper and well established.i pay 19.90 a week for a bussiness card advert,had first month half a page.it's A5 size magazine.it's delivered in carefull choosen areas(the ones i would go leafleting).33000 copies a month.i did get customers and calls .it's a good way to get in customers mind when they decide the want a window cleaner they have you in mind
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Comming up to Xmas if its worded right you might get a good responce from it .
The key to your add will be how its worded . Make it stand out. But if someone is looking for a window cleaner you will get as good a responce from a free listing on Yell.com
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I too have been thinkin of this!! Just signed up for 5000 leaflets todayand need to push on for more work. Trying to find a good magazine that I think I could get a response from.
JRD there is a mag called The Big Mag that goes throughout NI, you can get an ad in it fr £69.
Also, did you go to the open day at sureclean systems today??
Yes i attended arthurs open day, not bad that new indoor cleaning unit, less mess and it seems to clean the window perfectly without smears, its given me an idea though, which ill not share here incase the rest use it and dont pay for the new system ;) ;D
The Big Mag whats it? never heard of it? You in any networking groups, same applies to creggan and in response to creggan also yes its my local version of advert paper, tyrone post it is. It goes to all businesses and homes via Royal Mail. Even if i get 150 customers even half that at 75 ill be happy. Im going to go for it i think.
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JRD i'm not in any networking group.my local is the newry and mourne free paper.best if you could get on front page especially the 1st couple of times you use it.mad i missed arthurs day.was talking to him about setting me up a system after xmas 2 weeks ago
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i was supposed to go to the open day but couldnt make it in the end, i heard all about it from a friend. He says it is an impressive piece of kit - but you would need to be doing some serious amount of insides to justify that money!!
I think the big mag is a new one, search platinum print and you should find out about it. Their design service isnt great but they seem cheap enough to advertise with.
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i have been think of trying a newspaper advertisement for a few nights, just to see what the response will be, i have a good idea that i saw someone else do, and they swear it works, this advertisement stops the reader and ask there partner are you needing this paper, why? because you marked it of, see my point because look at the pic, i did query this, but believe it or not it was an extra 25 for the ring round the ad, asking why, they said it uses up a lot of red ink? but might just go for it
(http://i157.photobucket.com/albums/t42/joeuk_bucket/pd2050855.jpg)
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Beware of this type of offer. Often they are a scam and no paper is ever printed or delivered.
The paper does exist as ive got it in the door monthly for years, they are local too. Still cant say a definite yes though, put it like this i got 2000 flyers printed up, have only got 18 monthly customers out of that and i paid 75 for them, will 30000 adverts in homes get me a better return?
Flyers are in your face, if they are not catchy they hit the bin as quick as they go through a mail box, thats a simple fact. If you dont try the paper you will never know buiness is all a risk, and for £90 odd can you risk it is the question...
I have just spent £430 on a 1/4 page add that I will not know if it works till it does or not. I do know one thing each of the business owners that will be placing an add will be looking at other business owners in it, and it goes out to every home in cambridgeshire
I will try that risk once, with a ref number/name for them to quote for a discount to see if it works or not..
I have I would guess about £500 left to spend on advertising this year and I have a few things up my sleeve that will reap the rewards soon :)
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i was supposed to go to the open day but couldnt make it in the end, i heard all about it from a friend. He says it is an impressive piece of kit - but you would need to be doing some serious amount of insides to justify that money!!
I think the big mag is a new one, search platinum print and you should find out about it. Their design service isnt great but they seem cheap enough to advertise with.
yeah its an impressive piece alright but imo hot worth the outlay unless you are doing alot of windows inside, the main benefit is the fact you can use the pole inside along with your water. If you think on you will work out what i have in mind :)
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no i havent seen it, but have been told how it works!! dosent sound too complicated!! do gardiners not sell a large component of this system?!?
http://www.gardinerpolesystems.co.uk/acatalog/Indoor_Cleaning.html
see 9th product down!!?
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No m8 thats not it, its basically the same as your current wfp you use outside exept you have a bottle with pure water in your belt, on the other side is a pump and once you turn the pump on it pumps in through the pole and you squeeze the trigger and out comes a fine mist of pure and then you wipe it off with a head similar to the vikan pole head on the link you gave me infact the vikan set up is much the same idea.