Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: markpowell on October 20, 2009, 10:52:24 pm

Title: Leaflet drops
Post by: markpowell on October 20, 2009, 10:52:24 pm

I know this subject was covered not so long ago, regarding the best times to deliver leaflets.
I used to deliver 200 leaflets per day 8am-10am and i used to get about 4 calls per 1000 delivered.
I changed a few months since to delivering 200 per day between 6pm-8pm and have had a far better response, about 6 per 1000 delivered. It shows how many were binned when people came home from work at 5pm and binned them thinking they were junk mail.
Mark

Title: Re: Leaflet drops
Post by: daysdeepclean on October 20, 2009, 10:57:28 pm

It's always a good idea to carry your diary when delivering leaflets I find!

Title: Re: Leaflet drops
Post by: Mike Osbourne on October 20, 2009, 11:15:26 pm

1 call per 250 wow, luxury. ;D

Title: Re: Leaflet drops
Post by: jacko on October 21, 2009, 12:18:55 am

Need to ensure that ur leaflet drops "solo" on the door mat. Evenings is best. Avoid the days when free papers are delivered. 

Title: Re: Leaflet drops
Post by: james roffey on October 21, 2009, 08:00:18 pm

Last time i went out evenings the bloody free paper delivery girl followed me around but i do get a good return on them about 6 per 1000  last time, definately better on postcard size and thick card although expensive £300 per 20000 customers keep them pin them to wall

Title: Re: Leaflet drops
Post by: Joe H on October 22, 2009, 06:49:18 am

Hi Jim
I would have asked her what streets she was working and gone elsewhere.  As Roger says, you got to be solo to get best results so keep away from free newspaper day/night.

Title: Re: Leaflet drops
Post by: Londoner on October 22, 2009, 07:26:01 am

The thing with leaflets is you have to just keep on delivering them and it will all come right in the end. I'm still getting calls despite having not delivered a leaflet in the past two years.

Title: Re: Leaflet drops
Post by: absolutecleaning on October 22, 2009, 07:45:41 am

I think thats the key Vince.  Not many people, myself included, have the patience / motivation / energy to deliver day in  day out for a long period of time.

Simon

Title: Re: Leaflet drops
Post by: Hilton on October 22, 2009, 09:21:10 am

Your time and money would be better spent if you obtained a mailing list from a reputable company that carries out Mortascreen/MPS checks and aim at specific postcoded areas which contained details of the target market you are aiming at such ABC 's over 30 for example.

Then have post cards produced and mail them out, initially its dearer but the results are better and who wants to walk round estates dropping leaflets   ???