Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Goldfinch PCS on October 03, 2009, 10:15:32 pm
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Cleaning Advert Cleared of Claims it Was Being Sexist
May 21, 2009
Posted by Katie in : Cleaning News, News , trackback
The Oven Pride advert that claimed cleaning was “so easy, even a man can do it” was not sexist, the advertising watchdog has said.
The oven cleaning ad was the cause of 673 complaints, saying the advert was offensive because it suggested men were stupid and lazy.
But the Advertising Standards Authority (ASA) said the majority of viewers would see the advert as light-hearted.
The advert included a voice-over suggesting the process was “so easy, even a man can do it”.
As well as complaints that the advert was sexist towards men, some viewers also thought it was demeaning to women.
Viewers complained that the advert suggested cleaning was generally a woman’s job. But manufacturer HomePride said the advert was not intended to cause offence but was trying to raise awareness of the product by using “tongue-in-cheek humour”.
The ASA agreed with the company and failed to uphold the complaints, they said:
“We noted that the ad used mild humour to refer to traditional gender stereotypes but considered that the overall impression was such that it did not portray either gender in a way that stigmatised, humiliated or undermined them by using harmful stereotypes.”
“We noted some might consider the humour in the ad in poor taste but concluded that it was unlikely to cause serious or widespread offence.”
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As soon as you become aware of this you will be shocked what you see in adverts. If you did a role reversal you could only imagine the hoo haa.
Advertisers secret is - make women look good, make men look idiots. Why?, because women make most buying decisions and men aren't fussed if they think they are idiots.
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Nearly every oven I clean belongs to a woman who say's "It's "his" job, but he doesn't mind spending £60 to get out of his chores!"................ I'm happy, she's happy and the grumpy old sod sat in his chair reading his spreadsheet is bloody delighted! ;D
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Just imagen an advert for a automatic car that said;
"so easy to drive even a women could drive it"
It would not been seen as a light hearted tounge and cheek comment then would it >:(
It annoys me women have been trying to stop this for so long, now they have, they do it to men, but thats ok!
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i don't mind women getting away with anything they like as long as they keep doing what they do best ;) ;D
derek
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Derek, What is that?
Please let us know what women do best.
I really want to know your opinion and is this the only thing they are capable at been good at?
Answer if you dare, be prepared for the consequences. ;D