Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Mike Halliday on August 16, 2009, 09:38:04 pm
-
I am getting these printed for a five-a-round, this is back & front.
thought you might want to see it :P
-
nice.
can i nick it?
derek
-
Think it draws too much attention to a negative rather than a positive, and they will just be thinking of the noise.
also the description of the machine doesnt match the picture of the rotary so is a bit confusing
steve
-
Mike,
I like it but i would add valid for 14 or 30 days, i think you are turning a negative to positive by leaving them with discount voucher.
Paul
-
why 14 to 30 days?
who's gives a fck when they call. ;D as long as they do they can call me in 5 years time. don't forget, its £10 off what ever you want it to be.
derek
-
The purpose of the leaflet is to attract attention and I believe it does that.............If a neighbour is around as I leave a job I always apologise for the noise or any inconvenience my van might have caused.
No one has ever complained and they are normally pleasant and responsive to my politeness often requesting a card or phone number.
I reckon that's a good card and I'll bet it get's a decent response.
-
.......i am left wondering if your potential new customer might be a little wary of you disturbing their neighbours if you clean for them, in the same way you percieve you were disturbing them on the day you cleaned for another neighbour. Might they not assume that other companies are quieter? And why focus on the noise as opposed to -say- apologising for having a van parked outside for the duration? These are not negative comments i am making, they are genuine questions i am asking in relation to what your thinking was when you planned the advert.
Also, is the advert above the actual finished article? I ask as the use of capital letters is incorrect in several places.
-
Looks good, Mike. I like the £10 voucher, but not sure you should be making such a fuss about the noise. Most people are out all day and won't have witnessed the noise you made and will just imagine some exhaust spewing machine outside their hose and be utterly put off by the prospect.
The noise, if you can call it noise, is something that makes people look at what's going on and see your van, all of which is good. But to emphasise the noise aspect seems to be advertising a negative because you're apologising for it. Why not invite them to call round and look at the quality of what you've done.
Simon
Simon
-
I think people couldn't care less about the noise, me apologising for it is just another reason for me to stick something in thier letterbox, but it look like I'm a professional company who works would consideration for other people.
Steve the picture of me waving with the rotary is almost my trademark I use it on all my marketing & my Van, plus no one knows what it is anyhow so wouldn't be confused.
I think drawing attention to a negative is balanced with a positive because they are getting a £10 discount because of it
Derek everything I post on here can be copied by anyone, that partly why I post it to share Ideas.
-
if anyone want to copy it ( with any alterations) they can contact
David Hought
DCH Design Limited
68 Beckside
Beverley
HU17 0PD
Tel: 01482 866977
david@dchdesign.co.uk
he does excellent design work, emails you the master copy and you can send it to any printer you like
-
Mike
How much does he charge?
Dan
-
less per hour than us ;)
I think around £50-£60 an hour, but he did this in less than an hour
-
Excellent!
If you were able ( and I am not suggesting you can) I would post them day before you start cleaning , you could possibly change the wording to reflect this something like ; Sorry about the noise but your neighbours are having their carpets professionally cleaned tomorrow etc etc....they would then be expecting some noise but more importantly like all neighbours they are inquisitive and would have to take a look.
-
Why are you giving out discount vouchers out?thought you were busy all the time!
-
Reckon that's the best 5 'a round' leaflet I've seen bar the tenner discount. And I've been 'a-round' a long time
-
i'm gonna stick with mikes format but with a space to write the house number in. if the neighbours are not in and don't hear the noise, at least they'll know which house i worked on so they can go for a nosey.
derek
-
jeff
maybe thats why he's busy all the time.
derek
-
Derek
Don't forget to leave a big space for the house number.
When you go up-market you'll find that the houses have names & not numbers ;)
-
BRILLIANT idea Mike, and thank you to you for sharing it, may try some myself and post them before i start the clean.
Shaun
-
when the houses have names it takes far to long to do the 5 arounds in fact it takes far to long just to walk to the end of the drive ;)
derek
-
Yep, it ain't easy at the top end of the market - just more rewarding
-
Jeff, i am busy all the time, we work a 7 day week to be truthful I don't need to do these but I'm trying to take more control of my marketing.
At the moment I'm spending a lot on leaflet delivery I want to cut down on how much i am spending. i thought I would get my helper to put these out while I'm cleaning, so it would not cost me anything.
-
i find my job easy and rewarding ;D
derek
-
Mike
Thought the "I disagreeistant" far more 8) before you edited to "helper"
-
it makes me laugh that you cannot write a..ss....istant correctly, as it has a rude word for bum in it :-\ :-\
-
Great idea providing you are disciplined to post them, the trouble is I find is that you offer 3pc suite cleaned and a free carpet clean and a tenner off, where does it stop?
Shaun
PS I have now read the small print ;D
I don't think you can lose, regarding the noise well during the day there are far louder noises than we can create, the bin men are louder and the guys digging up the pavement to put cables in and also the gardener cutting the lawns, great marketing bumf IMO.
-
Mike
Do you give the £10 discount to the original customer? because if i had took the trouble to look and research who i was going to use and then the neibours got it cheaper than me, i wouldnt be happy.
Just a thought ;)
Regards
Daryl
-
Some of the responses to this posting of an excellent marketing tool are amusing.
The negativety is overcome by the politeness and " concern " shown on the card and as far as the vouchers are concerned. Very few redeem vouchers.
-
Daryl that's a good point but the neighbour might have got a cheaper price anyhow or even a much higher price not because of any discounts given but because their cleaning is different ( dirtier, more furniture to move, different type of carpet etc.. etc..)
-
There's always a way around pricing issues it just depends on how you decide to impliment them ;D
What is it that they say " if you do nothing you can expect........."
Shaun
-
The front I like because it draws attention to what's all this about, although I'd probably date limit the offer.
The back I'm a little unsure of because of showing a rotary when it's mentioned a noisy machine on the driveway. Either way you risk being quizzed about it.
-
let them quiz me about it I'll tell them its what I scrub the carpet with before using the T/M.
but if they are quizzing me then the postcard has worked, because they must have called me to do the quizzing!!
-
I was under the impresion thats the houses you want to clean
You could always do what the Fishmen Salesmen do Drive up to the door.