Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Mark_P on August 16, 2009, 08:54:45 pm
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Thanks for the advice with regards to prices and whether to include them on my leaflets. I have just finished designing my new leaflet and would welcome your valued opinions.
There is a front and back page, i will be ordering 15,000 in colour a5 glossy (costs £220 inc delivery)
thanks in advance
Mark
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do you not clean upholstery?
the before & after pictures do not show a big enough difference
you need your address and local phone number
£220 for 15k is way too expensive
stick to cleaning carpet and leave leaflet design to someone who knows what they are doing, most printer will design your leaflet for you
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Thanks Mike, you say 220 for 15k is expensive. where would you recommend?
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if you need design as well ( which you do ) then dp design in hull
http://www.cheapleaflets.net/
for just printing with no design then printcarrier
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for just design you need.
David Hought
DCH Design Limited
68 Beckside
Beverley
HU17 0PD
Tel: 01482 866977
he is a top designer who has done work some of the biggest companies in the UK
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As MH has said Dp design in Hull have an excellent archive of CC leaflets.
Print carrier are also pretty good with a price to match but you have to design and submit ur own leaflet which (If u arent compu savvy) is not the easy!!
Also with printcarrier I found them to be very hard to contact and kinda vague and unhelpful when u finally spoke to someone. I got the impression they just expect us all to be computer experts!!
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Yeah, and DP build on that archive by passing off customers own material as their own. They designed a Yellow Pages advert for us with wording that we wrote and provided and Derek West ended up with an identical advert which had been copied word for word from our original (Derek didn't know it was my material it has to be said)
The cheeky sods even offered it in their online catalogue.
I wouldn't touch DP with a barge pole.
Nor would I have a leaflet that god knows how many other CC's are using just with different wording which is what you get when you pick a design from a catalogue
There's nothing wrong with your leaflet, mate. At least it's your own material and pictures and is therefore unique to you.
Simon
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looks cheap and nasty and crap
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Here's one then: how does the "10% off" work if you are giving individual quotes anyway? In otherwords, if no 'set price' exists, would it not be seen that you added 10% to the quote in order to take it off again? Even with an "X pound off" voucher you run the risk of being accused of adding the amount on in order to take it off again. I've always been of the opinion that a discount-voucher can only truley 'work' when used against set prices that all customers pay - like when you go to the supermarket.
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Hi Vacman, I do have a standard "guide price list" although i have chosen not to publish it on the leaflet (it is published online) to promote additional enquiries based upon advice on a previous post..
When I visit the customers home i have a printed price sheet with me. The printed sheet has a Guide Price on it ie Lounge £30 to £50. I show this to the customer so they can see the actual price list and explain its based upon size, soiling and furnicture coverage. I then give them a price and then say with your additional 10% discount that works out at....
apart from that what are your thoughts on the actual leaflet design etc?
has anyone else found this to put customers off?
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well, thats what i'm saying, you work a price out and then take the 10% off, so no one knows if you added 10% on to begin with or not......ultimatly of course it's whether the customer likes the final price - "discounted" or not.
But that aside, seeing how you're asking, i personally think your leaflet is excellent. I regularly get some pretty poor leaflets pushed through the door, one which springs to mind is -coincidently- for a carpet cleaning company. They have a list of prices and THEN say they offer free quotes (why i dont know, because they have a price list) and THEN on top of that have a 'sale' for -and i quote "2 to 3 weeks only". What sort of nonsense is that ? The leaflet isnt dated for one thing, so when do these "2 to 3 weeks" begin? And is it 2 weeks OR three? The price list shows 'new' and 'old' prices, the 'new' prices being half the price of the 'old' prices, although i would like to add that the 'new' prices are more or less what i'd expect to be paying anyway.
To me it is a huge insult to the potential customer to think that they are so thick that they'd not latch onto the fact that they make the prices up to begin with. As do i in my business of course, but then i'm not plucking a figure out of thin air and then having a 'sale' and discounting the quote to the price i wanted to begin with.
Your leaflet is very clear and makes the point, but without going OTT and being overloaded with drivel.
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Mark
I like the originality of your leaflet and as a post said above said better than most that comes through the door.
There again any free post or junk mail that comes through our door goes straight in the bin!!
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Clinton on the way to the bin do you close your eyes?
everyone says junk mail goes straight in the bin, but unless your bin is next to the front door they will look at it as the walk into the kitchen ( were everyone has there rubbish bin) if it is of interest they will keep it not bin it
mike
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Mike
Very clever ::)
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To me the back is better than the front.
It certainly will attract attention.
As to 10% off. I had leaflets done with that on a year ago. I have just got a job from doing a quote just now because of the leaflet!
As long as they like you, and what you say, and what the cost is - your in.
At least it gets the person to call you. Might do it again on the new leaflet!
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As someone has already said, the back's better than the front- The same,s been said about my head come to think of it ;D
DP Designs Did my leaflets and the pictures are someone elses cos I've seen them elsewhere. But I like them ;)
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Right, lets see if any of you recognise these pictures... The guy cleaning the carpet definately isn't me, I'm short and bald ;D
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Colin
Be good to se the red devil soon ;D
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Thanks for the feedback guys much appreciated
mark
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To me it is a huge insult to the potential customer to think that they are so thick that they'd not latch onto the fact that they make the prices up to begin with.
Oh you want to believe there are many who fall for the daftest of leaflets. many being those who say they'll do all carpets in a 3 bed house for £55.
You know and I know that doesn't happen but there is a market for those who can live with themselves with bait & switch or splash & dash.
If I were to do leaflets which I might try if and when we move, then of course I would do what is needed to get through that front door. If that then means mentally adding £10 / 10% then deducting it at the closing stage then all's fair in business.
It happens in all lines of commerce. The 'big sale' has usually been preceeded with a higher price just so they can then reduce it again.
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Colin
Your leaflet look much like mine ::)
Thats why i like marks wizard cleaning leaflet and its the freshest flyer i have seen in ages and not like the run of the mill ones we find on here ;D
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Your leaflet looks great but do you know that you have a spelling error twice .You have written leafet you have missed out the L. Not being picky just dont want you going ahead and wasting money on a spelling error.
Cheers
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ha ha, well spotted sir!
now ammended!
thanks
mark