Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: master-clean on June 25, 2009, 08:34:56 am
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Does anyone think Data base marketing is worth doing?
I mean many cusotmers come back to me anyway (those that want to! ;D)
Has anyone recently started sending letters to customers that have used you before and whats the response like?
or is it alot of effort for little return?
thanks Marc.
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Mark:
You'll find a lot of ccs on here keep a database. It's a sure fire way to grow your business and develop your brand name further.
For example I send a postcard to all (Satisfied :-\) customers every 6 months after I've cleaned for them. In that postcard I will remind them of who I am, what special offers they can avail of and if I've bought any new equipment I tell them what it does and how it can help me to help them.
Always keep a customer database mate. Remember it's not just about getting the job there and then straight after you've sent your postcard/newsletter,...it's also about brand awareness and getting them to think of you first when they (or their friends/relatives) want their soft furnishings cleaned. This could be straight away or it could be years down the line.
Always plan for the future
will
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I went to hear Robert Sauders speak on his perfect home plan blurb. I did try a few things he said just to see if they worked like he said. He claimed that you got a 6% response from recall letters sent to everyone on your database, including ones you went to years ago. I did it and got a 6% response, some people ignor them and come back later anyway. Its definately worth doing and helps if work is slow.
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I went to hear Robert Sauders speak on his perfect home plan blurb. I did try a few things he said just to see if they worked like he said. He claimed that you got a 6% response from recall letters sent to everyone on your database, including ones you went to years ago. I did it and got a 6% response, some people ignor them and come back later anyway. Its definately worth doing and helps if work is slow.
Well done with 6% response
Was this with Free Room Letter. If so was it the first letter. How did you get on with second, and third.
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This is definitely something I need to do at some point. What do you tend to use; an actual database in access or just a list of addresses in word or excel?
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Have a Word with Kevin Loomes.
His software package is a gem for keeping up to date on customers & data called the cleaners mate?
Regards
Gary
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Ian,
It was just one single letter to only about 250 people. It did have an offer on it something like have your suite cleaned and carpet cleaned for nothing. I did not carry out the second and third stages although a chap from chem dry had done and said it increased sales. I would say that the big ball acher is if you actually send them through the post, takes quite alot of time. I think possibly the best thing to do is to send maybe 5-10 a week every week with a genuine offer on it, or even a letter to say you now offer additional services- tile cleaning etc.
It should be part of your marketing tactics but is easily forgotton about when you get busy.
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Good you have had an excellent response with what I call a normal offer.
Agree about doing a few a week
We have just designed a New Data Base system
The biggest problem is inputting the Data
Guess its down to displine.
Better to be inputting data that looking for the next BIG THING ON HERE