Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: David_Annable on April 30, 2005, 06:43:04 pm

Title: Advertising That Works
Post by: David_Annable on April 30, 2005, 06:43:04 pm: In my opinion for advertising to work for every £100 spent, you would want to see a return of £400.

Or am I just another muppet that post on here.

Dave

PS Dont call me names as I have very low self asteem !
Title: Re: Advertising That Works
Post by: eco freindly. peoples champion ron .sherlock on April 30, 2005, 07:58:09 pm: depending on what type of advert. the most cost effective way that i find works is the simple flyer, every 10.000 leaflets will bring you around 100 + jobs , if you have made an offer that they cant resist, the most effective word in advertising is FREE. THAT WORD WILL INCREASE YOUR RESPONSE, BUY ONE GET ONE FREE. FREE CARPET FRESHNER. FREE STAIN REMOVAL. FREE SURVEY. WHATEVER YOU CAN INCORPARATE THE SPECIAL WORD WILL BRING WORK IN. THE MORE FREE THE MORE WORK, YOU WILL BE TOLD THAT BY USING THE WORD FREE DIMINISHES TO A PROSPECT THE QUALITY OF SERVICE, THAT IS NOT SO. WE ARE CONDITIONED TO ACCEPT FREE AS BEING THE NORM, SHERLOCK SAYS :(
Title: Re: Advertising That Works
Post by: jacko on May 02, 2005, 05:00:05 pm: The word " Guarantee" is also powerful. Together with a USP this forms the basis for my ads.
Title: Re: Advertising That Works
Post by: ianharper on May 04, 2005, 06:56:39 pm: 1.100% money-back guarantee
2. A honey of a deal
3. Absolutely
4. Amazing
5. Approved
6. Attractive
7. All-in-one
8. And that’s the plain and simple truth.
9. Announcing
10. Are you _______?
11. Are you ready to…
12. Assured
13. Astonishing
14. At Last
15. Authentic
16. Bargain
17. Beautiful
18. Better
19. Colossal
20. Complete
21. Confidential
22. Crammed
23. Discount
24. Enormous
25. Excellent
26. Exciting
27. Exclusive
28. Expert
29. Famous
30. Fascinating
31. Fortune
32. Attention
33. Audition
34. Avoid disappointment.
35. Award winning
36. Banish
37. Bank on it
38. Bargain
39. Barnburner
40. Beats the pants off
41. Benefits
42. Big money
43. Bold
44. Bonanza
45. Bonus
46. Boost
47. Breakthrough
48. But with my special gift to you, you won’t pay
that!
49. Call now
50. Call today
51. Call toll free
Page - 18
52. Cancel at any time
53. Caution
54. Challenge
55. Charter
56. Choose
57. Compare
58. Confidential
59. Conquer
60. Crazy
61. Daring
62. Dazzling
63. Deluxe
64. Deluxe
65. Disappear
66. Discount
67. Discount
68. Discover
69. Do you _______?
70. Dollar for dollar
71. Don’t be left behind.
72. Don’t delay
73. Dynamic
74. Earth shattering
75. Ease of use
76. Easy-as-ABC
77. Enhance
78. Enormous
79. Examine
80. Exceed
81. Exceptional
82. Exclusive
83. Exclusively yours
84. Extra
85. Eye-catching
86. Facts about
87. Fantastic
88. Fast track
89. Favor
90. Fill in the gaps
91. Finally
92. First Class
93. First time ever
94. First-come, first-served.
95. First-rate
96. Five-Star
97. For the first time ever…
98. Free
99. Freedom
100. Fully loaded
Title: Re: Advertising That Works
Post by: eco freindly. peoples champion ron .sherlock on May 04, 2005, 07:00:02 pm: i will try to fit that lot on my next flyer ;D
Title: Re: Advertising That Works
Post by: ianharper on May 04, 2005, 07:00:57 pm: 101. Genuine
102. Gift
103. Good As Gold
104. Great News!
105. Greatest
106. Greatest gold mine of…
107. Guaranteed
Page - 19
108. Handy
109. Hang on to your hat
110. Health
111. How
112. How To
113. However, if cash is a problem, I have two
extra incentives:
114. Huge
115. Hurry!
116. I can’t be any fairer than that.
117. I knew as sure as the earth is round that…
118. I won’t even cash your check for 30 days!
119. I’m not telling you this to brag or pat myself
on the back.
120. I’m repeating this offer to you one last time
121. Imagine
122. Important
123. In a nutshell.
124. Income
125. Inflation fighter
126. Informative
127. Innovative
128. Instant approval
129. Introducing
130. Invitation
131. Ironclad
132. Isn’t it time you…..?
133. It either works for you, or it doesn’t. It’s
that simple.
134. It was no fluke.
135. It’s the ____ everybody’s talking about!
136. Jam-packed
137. Jump on the bandwagon
138. Jump-start
139. Just arrived
140. Just in
141. Key features
142. King of the hill
143. Last chance
144. Lead or follow
145. Leading
146. Let us give to you straight…
147. Let’s get down to brass tacks.
148. Lifesaver
149. Limited time offer
150. Lock in
151. Lose your shirt.
152. Love
153. Magic
154. Make the move
155. Millionaire
156. Miracle
157. Mistake
158. Money
159. Money-making
160. Money-saving
Page - 20
161. Myth
162. New
163. New and improved
164. No fine print
165. No obligation
166. Full
167. Genuine
168. Gift
169. Gigantic
170. Greatest
171. Guaranteed
172. Helpful
173. Highest
174. Huge
175. Immediately
176. Improved
177. Informative
178. Largest
179. Latest
180. Lifetime
181. Limited time offer
182. Lowest
183. Miracle
184. Unsurpassed
185. Unusual
186. Useful
187. Valuable
188. Wealth
189. Wonderful.
190. No problem!
191. No strings attached
192. No-fuss
193. No-questions asked
194. No-risk
195. Noted
196. Odd
197. Popular
198. Practical
199. Profitable
200. Proven
Title: Re: Advertising That Works
Post by: ianharper on May 04, 2005, 07:01:27 pm: 201. Rare
202. Reduced
203. Remarkable
204. Reliable
205. Revealing
206. Revolutionary
207. Scarce
208. Selected
209. Sensational
210. Simple
211. Special
212. Startling
213. Strange
214. Strong
215. Superior
216. Surprise
Page - 21
217. Terrific
218. Tested
219. Tremendous
220. Unconditional
221. Unique
222. Nothing like it has ever been offered –
anywhere, by anyone – including me!
223. Now it’s your turn to profit.
224. Offer
225. On sale
226. Pay dirt
227. Perfect
228. Pile of money
229. Popular
230. Power
231. Powerful
232. Practical
233. Preview
234. Price-buster
235. Profit
236. Profit potential
237. Profitable
238. Proven
239. Quick and easy
240. Quick relief
241. Rare
242. Remarkable
243. Repeat winner
244. Reserved
245. Respond now
246. Results
247. Results
248. Reveal
249. Revolutionary
250. Reward yourself
251. Right off the bat,…
252. Road to riches
253. Rock bottom
254. Rush
255. Safe
256. Save your life
257. Second to none
258. Secret
259. See for yourself
260. Send no money!
261. Sensational
262. Sex
263. Sizzling
264. Skyrocket
265. Smart
266. So let’s get to the ‘nitty gritty’
267. So what are you waiting for?
268. Solution
269. Sound too good to be true?
270. Special offer
271. Startling
Page - 22
272. State-of-the-art
273. Step-by-step
274. Stop
275. Straight talk about…
276. Stress-buster
277. Success
278. Suddenly
279. Surefire
280. Surprisingly simple
281. System
282. Take control
283. Take it to the bank
284. Take me up on my bet…
285. Test
286. Tested
287. The time is now
288. The truth about
289. The whole shebang
290. The world will be your oyster.
291. There is no trick or catch to my offer.
292. These are not theories
293. This week only
294. Time sensitive
295. Tireless
296. To “sweeten the pot” I’m going to throw
in…
297. To the point
298. Top secret
299. Trick
300. True
Title: Re: Advertising That Works
Post by: ianharper on May 04, 2005, 07:02:26 pm: 301. Try
302. Try <Product/Service> risk free.
303. Try it at our risk!
304. Ultimate
305. Unbeatable
306. Uncommon
307. Unconditional
308. Unlimited
309. Unparalleled
310. Unlock
311. Unlock closed doors
312. Unmatched
313. Up and coming
314. Urgent
315. Valuable
316. Wanted
317. Warning
318. Who Else
319. Whole kit and caboodle
320. Win
321. Works like a charm.
322. Yes
323. You
324. You be the sole judge of its success.
Page - 23
325. You bet!
326. You get…
327. You keep…
328. You pay nothing until…
329. You risk nothing
330. You’ll discover…
331. You’ll find out…
332. You’ll profit from…
333. Your

sorry thats all I can think of at the moment :) :) :)
Title: Re: Advertising That Works
Post by: Shaun_Ashmore on May 04, 2005, 07:03:21 pm: Ian which book did you get them from?

Shaun
Title: Re: Advertising That Works
Post by: Mike Halliday on May 04, 2005, 10:03:18 pm: shaun, he did'nt get them out of a book, he cut & pasted them off another website ;)

because he'd have to be really sad to type all them out!

Dave, on a 4-1 return if you want to earn a £100,000 then its easy just spend £25,000 on marketing. but have you got the guts to put that much money in ;)

Mike
Title: Re: Advertising That Works
Post by: David_Annable on May 04, 2005, 10:15:17 pm: Mike

The last time i asked this question, you said that the more you spend doesn't mean the more work you get.

Have you changed your mind.

Dave

PS 100K I couldn't like on that !!!!!!
Title: Re: Advertising That Works
Post by: scott. on May 09, 2005, 03:09:37 pm: Dave....In my opinion, flyers are a waste of time..unless you have plenty of it.....This one will work though..try it... "CARPETS CLEANED FREE" ;D ;D ;D
Title: Re: Advertising That Works
Post by: Don Atkinson on May 09, 2005, 04:10:41 pm: Persistent regular advertising over 150 years works quite well.

Alternatively........... Don't get me started!! Just remember... SHY MEN ARE POOR MEN!!
Before I left a well know franchise, it was me who was responsible for the brand new BMW 330 Ci, and Merc SL 500 that were parked up outside for Mr and Mrs owner. It was me responsible for producing prospects then converting them to regular clients, enable Mr Mrs Owner to live the extravagant life styles that they were living at the time, not to mention responsible for keeping four vans on the road.

I was brash and LOUD and flirtatious to most women which Mr owner didn't like, and after the bath incident it was the end for me.
Now when I drive passed 1yr later what do I see..... Three vans parked up nearly all of the time and the merc and beemer seem to have turned in to a P reg Escort and Volvo 240!! ;D
No matter how many emails they decide to send me or how many annoying phone calls I receive the final nail went into the coffin after my dismissal and as far as they are concerned they can find a dark orifice to stick their £47.000 offer up.
I have now decided to fund my own lavish life style from now on.

Ps.. Who said 'T' bloody Yorkshire men cant make good salesmen!! ;D

don
Title: Re: Advertising That Works
Post by: Doug Holloway on May 09, 2005, 04:24:23 pm: Don,

It's nice to see you bathing in the satisfaction of knowing your worth ::).

What did you find the best way of generating work?

Cheers,

Doug
Title: Re: Advertising That Works
Post by: jasonl on May 09, 2005, 05:02:37 pm: bath incident?
Title: Re: Advertising That Works
Post by: mark_roberts on May 09, 2005, 05:47:41 pm: I aim at 4-1. Every £1 spent I get £4 back. Letters to previous customers will beat this no problem. Flyers can be hit or miss but must be looked at over a period of months. Yellow pages can also be hit and miss but more importantly can attract the 'wrong' type of client very regularly even when they decide to pay higher prices.

I dont agree with Ian Harpers idea of the 'back end' as I find carpets and customers have a certain life span which is not always long term and so you should never aim or except a loss with any marketing.

Sherlock - I find it very hard to believe you get 10 jobs per 1000 flyers UNLESS your very cheap. Could you explain your position for us.

Mark
Title: Re: Advertising That Works
Post by: eco freindly. peoples champion ron .sherlock on May 09, 2005, 06:44:43 pm: that is the national average. it is extremely unlucky should you get less than 1% response. however if you are working in a locationwere a lot of flyers are hitting the streets at the same time you will i suspect get less. however i would expect you to catch your target in subsequent ndrops, i do not advise you to use national companies for your drops as u may well find that they are dropping other flyers at the same time. possibly other carpet cleaners, but the real probem is that the more flyers in any drop often results in the wastebin without reading, al\so iuse a different colour paper such as yellow one moth blue another time. visibility works. and you are correct pricing i base upon the current state of th market, if its quiet prices drop and vice versa. its no good sitting waiting for that phone to ring price keenly and work comes sherlock
Title: Re: Advertising That Works
Post by: Mike Halliday on May 09, 2005, 07:10:45 pm: Dave I was slightly taking the mick ;) but on your maths if you spent 25k then you would earn 100k

what percent you achieve with leaflets is meaningless, some one who charges £60 for a suite will need to get twice the return I get at £120.

to be constantly working you need to be putting out 16-20,000 a month, every month.

Mike
Title: Re: Advertising That Works
Post by: David_Annable on May 09, 2005, 08:05:20 pm: What I ment was its ok if you spend £100 on something & get that back,
because you wouldn't be that bothered.

But if you spent £1000 on something you would want to see a good return.

Different advertising will work in different ways, for different people, operating in different areas, charging different prices.

Dave

PS I often wonder if you spent the absolute minimum on promoting yourself what would you turnover.
Title: Re: Advertising That Works
Post by: jcbdfa on May 09, 2005, 10:02:58 pm: i found at start up level door knocking produced an UNBELEIVABLE response for your outlay. overcome your shyness get out there. newspaper adverts and leaflets could not come close to the levels you can expect with a pleasant chat and a business card. choose your area not to upmarket but definitely aspirational. choose your time -sat, sun and b holidays are best. 500 cards- £30 30-40 houses an hour. every 30-40 cards should produce £30-100 business. bang for your buck? also keep it local at this level put your home address on your cards talk about local things GIVE PEOPLE CONFIDENCE. most people should have several hundred/thousand houses nearby. ps i avoid near neighbours. as your business expands you must unfortuneatly rely on other methods more and more.
Title: Re: Advertising That Works
Post by: Jason Hedges on May 09, 2005, 11:48:25 pm: In my limited time in this industry my most cost effective form of advertising has been the local parish magazine. I read about it on another post here a while ago and heve been highly impressed.

It cost £25 for the year and I've already had £400 worth of work from it in 6 months. Not only that but they have all been older customers who live in nicer properties with better quality furnishings which have all been a piece of cake to clean!

They've all been really friendly people as well and the cup of tea and bourbon biscuit have'nt gone a miss either :'(.

Just remember not to blaspheme ;D

Take care all,
Jason.
Title: Re: Advertising That Works
Post by: Don Atkinson on May 10, 2005, 12:09:01 am: Quote from: jcbdfa on May 09, 2005, 10:02:58 pm
i found at start up level door knocking produced an UNBELEIVABLE response for your outlay. overcome your shyness get out there. newspaper adverts and leaflets could not come close to the levels you can expect with a pleasant chat and a business card. choose your area not to upmarket but definitely aspirational. choose your time -sat, sun and b holidays are best. 500 cards- £30 30-40 houses an hour. every 30-40 cards should produce £30-100 business. bang for your buck? also keep it local at this level put your home address on your cards talk about local things GIVE PEOPLE CONFIDENCE. most people should have several hundred/thousand houses nearby. ps i avoid near neighbours. as your business expands you must unfortuneatly rely on other methods more and more.

Finally we have someone who talks a lot of sense, well done.
The only thing I could add to what this guy has posted is never think about what you are doing when you approach a customers door or reception, if you park up outside a hotel and start thinking about what you are going to say your mind will start to fill with negative thoughts, and nerves will get the better of you. Hand brake on, out the car and straight into reception without even thinking about what you are doing. Just Do It!!
If you not spontaneous and need rehearsal, everything you say in this life will come out sounding crap, that's guaranteed.

Sit back and think of this. You have only one chance in this life to make something of yourself, theirs no turning back time to try again, theirs no logical proof that their is life after death, but even if there is life after death the chances of you coming back in the same form or in the same environment are very slim, when you gone your gone and no matter how much of a prat you made in this life no one will ever know you in 100 years time and that is a fact.

Everything in life that's worth having requires you to remove yourself from the comfort zone. After all how much do you think the man who sat in front of the telly every day achieved in his life time?
That girl you fancied at school never did ask you out, she's now married with kids and that chap never did call you back about that that big contract did he.
The fact is too many people miss golden opportunities through out life, and sadly them opportunities become rare as you become older. :'(

don :)
Title: Re: Advertising That Works
Post by: Ian Gourlay on May 10, 2005, 08:20:46 am: Mark

Has challenged Sherlocks one percent return.

He says price keenly and you can achieve that.

The question is how keenly

I think the door knock is good, if you can get a Female team all the better.

Then we could all have Mercs in the driveway
Title: Re: Advertising That Works
Post by: Don Atkinson on May 10, 2005, 09:02:41 am: Your dead right Ian ;D

don
Title: Re: Advertising That Works
Post by: eco freindly. peoples champion ron .sherlock on May 12, 2005, 12:01:01 am: sherlock agrees door knocking is without doubt the best and cheapest way, however it does take a lot of bottle, rejections are high. keep at it regardless and without doubt you will get work.it is only a numbers game percentage without outlay is tops
Title: Re: Advertising That Works
Post by: DanielWelford on May 12, 2005, 09:33:35 pm: another pearler shirley89...........sorry i am dyslexic too

Dan
Title: Re: Advertising That Works
Post by: Adrian Makel on June 08, 2005, 07:38:46 pm: 1000 FLYERS SHOULD BRING IN AROUND 10 JOBS.however some on here seem to think i am exagerating. ;D ;D
Title: Re: Advertising That Works
Post by: jcbdfa on June 08, 2005, 10:35:46 pm: if your feeling shy and need a break from knocking post 10 without BUT when you put it through, flap the letterbox noisily as they tend to come to the door to see whats come through. this is where solus deliveries work. if its a bundle of cheap flyers they go straight in the bin, but do not expect anything like the response from knocking/chatting. i also feel a business card is more attractive, more to the point and has a more quality feel. go smaller but better quality. my feel is that cheap flyers attract price concious customers.
Title: Re: Advertising That Works
Post by: Shaun_Ashmore on June 08, 2005, 10:43:43 pm: Go inbetween and do a card/leaflet in an editorial style.

Shaun
Title: Re: Advertising That Works
Post by: Adrian Makel on June 09, 2005, 07:18:58 am: sounds like good advice to me :o
Title: Re: Advertising That Works
Post by: John Kelly on June 09, 2005, 02:40:12 pm: Having flirted with the idea of buying a franchise. It is interesting that their literature stated that you need to spend 10% of your turnover on marketing just to stand still. You need to spend 25% to grow the business.