Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: daysdeepclean on May 21, 2009, 08:09:06 am
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I had a call from my van sinage/work clothing bloke yesterday offering to design and produce a 8'x4' sign, and erecting it at a local cricket ground.... £100 all in and £40 a year thereafter.... Have any of you guys had success from this sort of advertising?
I bit his hand off of course because I thought it was a bargain :o
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I have my doubts that this will work Colin. The fact that the price is so low might indicate something and how many people will the matches attract? To me this is like the business cards in supermarkets/diy stores/garden centres advertising. it didn't work for me and I've yet to find somebody who says it does - good luck though.
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I have a feeling that the sign may be placed so that it's on view to the public on a busy main road, this is what I was hoping in any case..... I'll find out for sure today....If it's only on view within the cricket grounds I also have the same feeling that it may be a waste of time.... I don't even like cricket either :D No, I don't love it either ;D
Regards... Colin
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At £100, you could spend that in worse places.
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at that money i would do it. £ for £ you will get your money back plus good for getting noticed i believe that this sort of advertising works when you have a catchy logo as the average human remembers an image more than words especially in public places. this will hopefully trigger more response from say printed adverts. you could tie this into a strategy.
Say its a local cricket club find out who they are playing that sunday and drop leaflets that week in the village of the away side obviously depends on distance but its a strategy. you could even back this up by putting a small slogan on the bottom of the the sign look out for my leaflet through you door soon.
i believe its all about advertising that bounces off each other they all link together to create a brand.
will give you a buzz soon col for a chat been a while
regards
richard
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Some spot on idea's there Richard and I agree with you Neil, I think we've all spent more than a £100 on bad advertising.... Thomson Local springs to mind.... :-X
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Some spot on idea's there Richard and I agree with you Neil, I think we've all spent more than a £100 on bad advertising.... Thomson Local springs to mind.... :-X
yell chooo oh did i say that out loud
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;D....
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you not spending £100 but giving it to your local community, local cricket on a Sunday is a British tradition you'll help support it.
I've just sponsored a hole on a golf day run by the local Lions, it won't bring any work in but that's not the point., it will help local charities.
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and don't forget they will need the clubhouse carpets cleaning for around - oh I don't know - £100. ;)
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I sponsered a local lads footie team for a season near me and roger peach years ago and as mike said maybe i got some work but it also helped the lads with money.
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Say its a local cricket club find out who they are playing that sunday and drop leaflets that week in the village of the away side obviously depends on distance but its a strategy. you could even back this up by putting a small slogan on the bottom of the the sign look out for my leaflet through you door soon.
i believe its all about advertising that bounces off each other they all link together to create a brand.
i take it you can change the sign when you like then
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I sponsored a local lads footie team for a season near me and roger peach years ago and as mike said maybe i got some work but it also helped the lads with money.
I did the same and the shirts still adorn the 'under 11's' Never got any work from it really but the great thing is I and my family were guests of honour at the prize evening and I gave out the trophies. Teams like these are run by volunteers, from the coach down, and it's a small price. I now have ties with a local cricket club, which I do enjoy, but never get to see cause i'm busy during the season :(.
Simon
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I could change the sign, obviously at cost to myself!
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Colin , this type of advertising was brought to my attention by my barber a few months ago , think it was the sort of price in staffs some where .
either way the only folk that go cricket have a few £££ dont they ?
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Hi Colin,
i think it is a good idea for the money. £100 goes nowhere when it comes to advertising in local press etc.
Hope the response is good
Ben.
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Colin , this type of advertising was brought to my attention by my barber a few months ago , think it was the sort of price in staffs some where .
either way the only folk that go cricket have a few £££ dont they ?
Even if I get 2-3 jobs a year, it's as good as paid for itself... More than can be said for my astronomic amount I've spent on a YP ad..... ::)
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Sounds an original idea, hope it pays off although it's not a huge loss if you get diddly squat, and you'll learn a lesson too.
I have to say though.... More fool you if you spent an astronomic amount on YP, all you need is a few hundred a year to give you a good return. I think the days of "bigger sells more" are gone, I reckon if you get up to and over a grand and you're into diminishing returns for your £
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Jim, On a course I did we were told that the size of the ad equates to the potential earnings over a year. So I went for a size of ad that would poteneially make me £30k a year.... A full page ad would make you £100k.......
I know what you're thinking and I think it too.... "What a pile of poo!" I'm just coming up to my first year in business and I only found CIU about 6 months or so ago.... If I'd found it earlier, asked you guys what you thought about YP then I'd have probably spent that money on something more useful....
When I say astronomic, £1200 is astronomic to a new starter :'(
Still, you live and you learn and as I always say about regret, it's a waste of emotion.....
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On a course I did we were told .....
Famous last words!!!
£1200 isn't a king's ransom, no. You could probably use the same size advert in monochrome and get similar results at a lot lower price - or for the same price get a bigger monochrome ad and get mroe work from it. Reverse copy is very effective in YP, stands out better than colour IMO ;)
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It's something to consider, I'll see how the stats are and if they add up, I'll opt for a monochrome ad. I must say though that I'm very disappointed with YP...
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Well I reckon you are a member of a fair size club then Colin!
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Ian... ;D
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Colin, with the utmost of respect to you, if you can't make a YP ad profitable you should only be disappointed with yourself for either paying too much for the ad or having an ad that's crap and doesn't make people want to call YOU rather than the 30 other firms in there.
It's not the book that's at fault, for christ's sake it's like shooting fish in a barrel!! Mrs Jones wants her carpet cleaned, Mrs Jones picks up the YP, Mrs Jones looks for a "good" firm to ring. It's just a case of appearing more "good" than those around you.
What constitutes "good" is a very open-ended subject :)
Don't expect to become a millionaire from YP if you price higher and prefer quality clients. If you can run around doing 6 jobs a day for cheapo prices you'll get more jobs from the YP. Square peg round hole!
10 years ago millions of people used it, now only a fraction of that number do due to the tinternet and all. But many older people still don't have computers/net connections and still do things the traditional way.
With a GOOD advert the YP is capable of between 5k and 10k a year depending on your area, your phone sales skill and strength of competition. You can get that from an £800 ad.
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Jim, you're one in a million... literally... :D I'm not that poope beacause things are going a lot better than I ever expected in my first year, with no thanks whatsoever to YP.... The Local pages gets me a hell of a lot more work so it's a no brainer which one I should use.... At a quarter of the cost I hasten to add.
I'd rather take the kids the Disneyland than give Thomson or YP another penny! I'm sure they'll agree....
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Its good for ego polishing, as for it earning anything, well no it won't. However its always nice to see your name in lights.
We did a communication advert on a well known rugby pitch. It was painted in such a way that if it was viewed from the main stand it actually looked like it was stood up in the middle of the ground!! a really nice touch. Cost around 25K per year (cant remember exactly) and didnt produce a bean, but looked very good. ::)
Dont waste your carpet cleaning money on such things, wedge your cash takings staight into your wallet then go to nice places and feed on good food till your fat. ;)
Matt
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Matt,
I,m already there when it comes to being fat... ;D
I know the ads you mention, they do look good actually but I could never tell you after the match what was written on them! £25K.....? Bloody hell......
Regards, Colin
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Colin going to have a bash at the cricket club thing myself after 1 of me posh clients was wobling on about his chums at the club today . its just that weather issue tho