Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Ben Peters on April 26, 2009, 06:52:41 pm
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hi
could someone advise me how do you get key phrases in google as in carpet cleaners london, carpet cleaners kent etc so it down to actual location.....
cheers
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natural listings or pay per click?
derek
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Derek tell us about both and stop fannying about. ;D
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What do you mean by get key phrases?
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Talking of sites, I came accross this earlier, anyone know what it means?
We clean carpets and upholstery, at a profit if we can, at a loss if we must but always to a high standard of quality.
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Another firm in Liverpool. How your new site Clinton?
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Dave its self explanatory ,but a load of bull or hqb,but never mind fannying about with this work on getting me back on google maps you ignoramous ;D ;)
Andy Locke.
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You are on the Google Maps, for Canada ;D ;D ;D ;D ;D
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Hi dave its doing ok and my other cheshire is gettin work even though i have not touched it on seo etc for a year ::)
Still caint complain.
What about yours ???
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Not Bad, Andy carpet_care hogs all the work round here though >:(
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Heard that ;)
Thought it was you ;D
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Thats why I,ve moved on too setting up in canada conquered this country ;D ;D
Anyway missing hells kitchen here must go ;)
Andy Locke.
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Andy
Tommorow the world ;D
Hells kitchen ::) ;D
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struggling with google key phrases?
if you need ade call this number 09016181801 ;D ;)
derek
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What if say 4 cc's from say Manchester had nearly identical sites and the same key phrases who would top the listings??
At one time I was number 1 for just cc in my area, now I am number 1 in 4 other areas surrounding me and in top 10 for 2 others
and I don't know how I have done it.
Am also getting calls from areas 12 miles away from me and I wish I knew how I did it.
John
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no. and quality of backlinks for phrase.
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John
Wheres you site ???
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You need to have you pages names after the type of cleaning and location you are aiming for. So on my site I have carpet cleaning epsom, carpet cleaning weybridge etc. have a look at anyclean or one of my sites. You need to get more links as well from ' authority sites' like ncca and council sites like www.yourcoucil/localtrademen.org. These types of links are golden and worth the hasel of getting
Some people include a history or discription of the town / area in the content on their pages, this means they can talk about various streets and reference church names or landmarks etc which google will associate with the name of town/area you are targeting.
Also you should deep link to you individual content pages so instead of getting links to your home page get links to your second or third level urls
Google is very much about links and words/phrases unlike yahoo which wants..
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What took me a while to realise and is a bit of a disappointment LOL
Unless you live in a big city, relying on CC town will yeild very little, no matter whether you are No1 on Google and your website is the business there is only so many people searching per day for that phrase.
Even at county level it can be pants with only 7 searches per day on average for CC Somerset plus the competition is quite stiff at county level.
So basically you need to build up your phrases and they all add up. :)
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Mike
Can you give an example ?
Steve
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OK so the way I see it, quite rightly we focus on something like carpet cleaner weston or carpet cleaning bristol or whatever
This in theory gives you the biggest trawl for your efforts.
But unless you live in a bristol, london or manchester you probably will only get 2-3 clicks per day on your site from someone who typed that phrase into google.
So you can expand it to county level but the problem with that is every other bugger is doing that, which isn't a problem if you have time, money and knowhow.
So that's why you need to do seperate pages for rugs, leather etc, but you can go on and on picking up the odd phrase here and there until you have say 20 -50 phrases that yield a hit on your site.
The shortcut route of course is PPC but that's something you will get stung on if you take your eye off the ball.
So basically it's all nice having someone doing a site for you CC area.co.uk but even position 1 on google doesn't mean you can throw the leaflets away just yet.
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Hey mike what your saying sounds interesting, whats your website called?
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I do pay per click and basically if you type anything to do with carpet cleaning within the area I've stipulated I will come up, I have 100s of keywords
i've got a number of campaigns running, I have a 'home improvement campaign' which if anyone searches for plumbing, decorating etc I will come up,
I have sometimes 2-3 listings on google maps.
in the last 3months I've not had one job, this month I've had 2 clicks costing me just under a fiver.
it can't be that I've got a crap website because I'm not even getting people to visit it.
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These FREE sites are good for SEO.
www.rankingtoday.com
www.keywordspy.com
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mike h
last time we spoke your clicks (ppc) (to my amazement) were through the roof. whats happened?
derek
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Dave
I have half a dozen sites and they are all pretty boring to be honest and there's nothing to learn from them.
If you want to improve conversion then change and test one thing and one thing only on your site.
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Top adwords users will pay a lot less than 10p a click and get the people they want. Don't ask me how cos I don't know.
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Top adwords users will pay a lot less than 10p a click and get the people they want. Don't ask me how cos I don't know.
??? ??? ???
10p wouldn't even get you on page 2
derek
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Derek, I'm trying to remember our conversation, i think we must have been talking about impressions which is at 217,000!!
this is my stats from the day I started;
Commercial no1 Active £5.00 / day 20 75,212 0.03% £1.38 £27.53
Campaign #1 Active £5.00 / day 48 141,459 0.03% £1.04 £49.70
decorator Campaign #2 Active £5.00 / day 0 1,119 0.00% - £0.00
Total - all 3 Campaigns - £15.00 / day ( 3 active campaigns ) 68 217,790 0.03% £1.14 £77.23
my first month was the best for clicks but I put this down to other carpet cleaners or companies just checking out my website, this month only 2 clicks with the exact same campaign I have in February were I got 48 clicks ( but still no jobs)
at one piont I had my cost at £2.50 per click
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who did your campaign?
derek
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Some of you must get work from your pay adds as i do from mine and its natural listings ???
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Derek, I did my own campaigns but I can't see how there can be any skill needed to increase response, after all you can have as many search terms as you like, its not like organic listing were you have to have certain things within your website to rate highly.
I'm in the top 3 no matter what they type.
if there is any magic terms that make the phone ring let me know.
mike
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BUT!!!!!
Just to add, I set the region to within 10miles of my house, so it could be said I limit my response because of that, but I'd still expect a couple of jobs
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I started the adwords thing last week and upto now ive had 4309 imps and 4 clicks now and booked 2 jobs from it . click last night that may call today ?
I think its one of those things that you need to be altering all the time and reviewing every 24hrs , mind you I could be very wrong ???
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alter & review what?
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Ricky
How much is that costing you ???
Who did the words for you ???
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???
Where do they key phrases need to be?
On your website or in your actual Google advert?
John
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I know you need to constantly keep reviewing the content of the actual website - google likes 'active' sites and after a while if a site has stayed the same then it will see it as less current and therefore less relavent than a company making constant changes to their website. What some people do is add a page a month or something - maybe an area every month so that the website is seen as dynamic (changing) and not static.
In saying that it shouldn't make any difference for PPC as you're paying for the leads and i didnt think web content really had any effect? I could very well be wrong though... don't quote me!