Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Daveyboy on April 24, 2009, 03:22:50 pm
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New NCCA proposed logo has this strap-line: the Association for Floor and Upholstery Care Professionals.
First look, what does the acronym say to you? AFUCP
Davey.
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A F**K UP lol
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great am member of ncca joined last nov had my van signed up with their current logo
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I thought it was a joke. It is isn't it?
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I am out if they change it to that. What is wrong with ncca, they will be starting from scratch again with a new name.
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they might actually start to be come proactive and our clients will of herd of them .
just a hearsay but am I right in saying that they only give leads to the ones they like or favour ?
or am Im i way off .
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Ricky
You mean they might have woke up ::)
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If you can see the attachment this is what a mate sent me.
Don't think it's a joke.
Davey
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not a joke had it throught the post myself.
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Richard
If you had it through the post on 1st april you would have thought so ::)
How much do you pay now per year for it now ???
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joined last nov payed up for a full year. had an invoice few weeks ago for 70 quid to cary me through till next april. would of been nice to have been informed as anewbie that the brand image was changing all my ads van letterheads goin to cost me to change
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I have not been a member for over 10 years, so can't comment on the NCCA as an organisation, but i'm amazed no-one saw the potential for confusion and dear I say mirth ;D
Simon
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Dont think any member of the public would know what it even means or stand for ???
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I wonder how much it has cost for the rebranding and how they can leave the NCCA logo and change the tag line , it looks like a half hearted attempt and all member should have a post vote on it !
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Think it will take some of you guys to get together and challenge the new logo..
Dont know who is on the so called board now ::)
Simon
Come on join up ;D
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No one knows what the NCCA is anyway, so i dont think it matters that much, however if i had joined and paid to carry the logo i wouldnt be impressed at all
Mark
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If there are things that members don't like, then attend the EGM on Saturday 9th May and make your views known and vote accordingly.
I, and quite a few colleagues too, have views on this issue so we'll be there to listen to the proposals, make our own views known when we've heard all the details and vote accordingly. If the members in attendance like it, it'll be voted through. If they don't, the board are obliged to act accordingly.
The NCCA and National Carpet Cleaners Association brands will remain regardless.
Safe and happy voting :)
The Ken
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NCCA has taken a lot of knocking mostly from non-members who say "no one has heared of them" etc etc etc.
Last year NCCA did a survey amongst its members and now we are seeing the next stage of this.
It would appear from the survey that "very few of our members only offer carpet cleaning" - meaning they do other associated work as well like hard floor maintenance ie Wood and Tiles.
The survey also asked for views on the name and possible name changes, to promote a fresh image to the public, to show the organisation is moving with the times.
They have recommended retaining the NCCA to preserve continuity with the past, but using a new logo and strapline.
A Extraordinary General Meeting has been called to which all exisitng members will have been invited and are urged to attend.
So now the NCCA, after consultation with its members, are trying to move forward.
Is'nt that what most of you were saying should be done.
So rather then accept whats been reported earlier as a positive, its all negatives from you - no pleasing at all.
To those who have thier vehicles logo'd I dont see a problem.
Sounds like "NCCA" could well be staying, just the strapline that changes - and you can do that in your own time, though I am sure whatever is decided by the members will be incorporated in a new sign that can placed on your van just as soon as the older one is peeled off - no big deal.
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Hi Guys
I would put National Carpet Cleaners as the 'strap line' to reinforce the message.
The shorter the better in terms of public recognition, what about CCA ;)
Also clean is a powerful emotive word, care in relation to inanimate objects is not !.
Cheers
Doug
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If you are going to bother with a strap line, at least make it a unique benefit and preferably a catchy one, as opposed to an acronym that sums up the whole thing.
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Members will have an opportunity to voice their opinions, non-members wont. :)
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Sorry Joe but it's not as simple as that. If they are going to retain and recruit members they are going to have to be a bit more switch on.
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I was about to join.... Think I'll wait 'til the storm has passed :)
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What perks would I get? ;D
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Ken summed it up earlier
"If the members in attendance like it, it'll be voted through. If they don't, the board are obliged to act accordingly".
You cant change things from the outside.
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Joe,
Im sure been a member has its benefits, all i can say is that in 15 years i have never been asked if i am a member of the NCCA, and no customer has ever mentioned the organisation to me.
Thats why i came to the conclusion that no-one knows who they are or what they are about!
Mark
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The new logo is absolute rubbish. I can not believe professional designers came up with that load of crap. Showed the wife earlier today and she said exactly the same as me. I think I`ll make this my last year of membership.
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Mark
Think i have to agree with you on that point and as another established cleaner also have never been asked and if you went in the street and asked any member of public asking who are the nnca you would get a blank face.
It will never be a disadvantage not being a member.
Sack the board i say ;D ;D
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ive told them what they should do but they just won't listen ;D
plus anthea turners available again now she's been booted out of hells kitchen.
allthough maybe danielle (whatever her last name is) might pull some new members in. ;)
derek
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Ken
Will members who cant attend because we dont live within a 100 mile driving distance be allowed to vote.
I just got the letter today and definately dont want the change.
Mark
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Hi,
I would like to also echo what Mark has said above I also live further than 100 miles away and do not want that particular change.
Doug it used to be CCA many years ago then changed to NCCA.
Regards Tony
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No guys its not a joke, have to say dont like it at all.
Got my van all signed in NCCA, business paper work, yellow pages and more.
Not good
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they could promote it with someone like bruce willis saying, i wouldn't of got where i am today if i hadn't changed my name to bruce willis, or ringo star.
or has this been done before ;D
derek
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Think it may have Derek. Lol
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Hi Tony
I know thats why I put a wink.
I was making a serious point though, that the shorter the aplhabet soup the more memorable, 3 letters is optimum in my opinon.
Cheers
Doug
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What carpet cleaners really want is a new, fresh dynamic organisation geared towards promoting and marketing so that every housewife in the counytry understands using a member is a wise and safe bet.
The main thing the NCCA needs is some competition, otherwise it has no real motivation to change.
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if they spent more time getting the housewife on there side instead of trying to enrol new members, the latter would take care of itself.
derek
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Derek
You need to get a few of you together and vote on the subject as you will be a member for hopefully another 20 years :)
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Mike
Exacty.
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How many carpet cleaners are there in the country ? 2000, 3000, 4000 ?
How many menbers has the NCCA got ? 400, 500, 600 ?
I dont know why we spend so much time talking about them.
Steve
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Yeah agree with mike
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They might get it right and then everybody will want to be a member, But it as trade association, i think people expect to much wanting work passed along, if thats what you want design your own logoa ,and promote your own business.
As Joe said members can vote, if your too far away sign over a proxy vote to someone there on the day with the same views.
I'm completely neutral regarding the NCCA myself, I have been interested in the past, but its not for my business at the moment, things may change.
personally I think AFUCP sounds a bit ike a hugarian football team!
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they could promote it with someone like bruce willis saying, i wouldn't of got where i am today if i hadn't changed my name to bruce willis, or ringo star.
or has this been done before ;D
derek
Derek
I think you are quoting CJ from "The Fall and Rise of Reginald Perrin"- I didn't get where I am without recognising the potential far a laugh. :)
Super! Great!
Hi Tony
I was making a serious point though, that the shorter the aplhabet soup the more memorable, 3 letters is optimum in my opinon.
Cheers
Doug
Trouble is Doug there are too many TLAs - Three Letter Acronyms ;D
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How many carpet cleaners are there in the country ? 2000, 3000, 4000 ?
How many menbers has the NCCA got ? 400, 500, 600 ?
I dont know why we spend so much time talking about them.
Steve
I can answer that. It's a basic human instinct to want to 'belong'. Whilst I could not make it to the ccdo those in attendance all really enjoyed it because like minded people are drawn together. I think we all would like an association, like corgi for instance, that every customer would recognise as a symbol of competence if not excellence. We discuss the NCCA readily because we know what it could be but just get peeved because it isn't what we want. So lets all join! Change it from the inside! Not going to happen 'waste of money' 'no-one knows who or what they are' and so on. There have been some dynamic suggestions in this thread and others over the last couple of months and I can recall Derek Boulton explaining to me in 1993 that in 10 years he wanted it to be a requirement to be a qualified member before you got your hands on wand. At the time, and probably now, the board think they are doing the right thing but without public awareness whilst we might like the ideal we have no incentive to join.
Simon
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When you work out the sums ie 600 members at £200 each is an income of £120,000.
Take out costs of permanent staff, office and associated costs of running a business and you have little left.
Additional income from the training but thats like 5 or 6 times a year.
Not a lot of money left to do major advertising - so little wonder the average householder has not heard of the NCCA.
So more money is needed.
That can be raised in 2 main ways:
more members
more training, perhaps more diverse ie carpets, upholstery, tile, wood etc
with the proposed change of name tag to "floor care" perhaps both the above will come.
however, the comment from Simon (arenaclean) when he says "lets all join" is a good one, so long as those who join want to change things from within. Some of them would have to get involved to change things.
Just my thoughts at 5.25 in the morning (full of a cold and cant sleep).
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When you work out the sums ie 600 members at £200 each is an income of £120,000.
Take out costs of permanent staff, office and associated costs of running a business and you have little left.
Additional income from the training but thats like 5 or 6 times a year.
Not a lot of money left to do major advertising - so little wonder the average householder has not heard of the NCCA.
So more money is needed.
That can be raised in 2 main ways:
more members
more training, perhaps more diverse ie carpets, upholstery, tile, wood etc
with the proposed change of name tag to "floor care" perhaps both the above will come.
however, the comment from Simon (arenaclean) when he says "lets all join" is a good one, so long as those who join want to change things from within. Some of them would have to get involved to change things.
Just my thoughts at 5.25 in the morning (full of a cold and cant sleep).
you missed out the third way to raise money. put the cost up, but with a promise and a plan to get recognised.
question to everyone
if 90% of clients had heard of the ncca, how much per year would that be worth to you guys.
my answer £500 easy
derek
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Derek
Are you going to the agm thing mate for the nnca ???
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Maybe us none members should put our money where our mouths are, and join tha NCCA!
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I would have done if it would have been a bennefit for me ::)
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What I mean Clinton, as has been suggested, if we joined we could put our idea's forward within the association and have it so that it does work for us... Derek for one, has some good idea's and maybe they just need to hear them....
However, maybe the NCCA "should" listen to what the people outside of it's association are saying, after all, they can only gain more members if it meets with the requirements and expectations desired from such!
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Know what you mean colin and i think if it does help the new guys in c cleaning then join and change the way they go about it.
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Well I've just booked myself on a IICRC course for carpets and upholstery to get the credentials/qualifications in order to join the NCCA. I'll give it a good crack of the whip and see where it gets me! The course isn't until September so I have a while to go yet!!!
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Good one mate.
Maybe it could be you the one to start the change :)
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I doubt it mate, I may be a "Lower Deck Lawyer" (Old naval term there!!!) writing on here.... But I admit to being all mouth and no trousers ;D ;D ;D
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no trousers!
that will get there attention at the AGM ;D
derek
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;D