Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: colin thomas on January 19, 2009, 04:12:50 pm
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i've been approached by someone to build me a web site with 4 or 5 pages fully optimised for '£350 ish, they sound professional and would show me some sites they have already done but is that the going rate? i know you can build your own but really don't want to do that,
colin
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Its not so much the website, Colin, but getting the ranking on the search engines is important via search engines. That is worth money. Just check to see if its included or an extra at what cost?
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Joe
Is that the seo ???
Prob for a beginer like i was last year might think its all in the deal.
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Yes Clinton.
Colin, its the search engine optimisation that is important and cost money - they have a talant and know it. Bit like a good carpet cleaner really.
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Colin,
Without seeing their site(s), I cannot really comment (maybe you could put them up here minus the www. bit).
I have been doing SEO for a couple of companies for a while now and my first question would be "optimised for what?".
You see, although "on site" factors such as titles, descriptions, keywords and site structure are important, a search engine such as Google ranks a site predominantly on "offsite factors" ie. how other sites relate to yours.
By this I mean things such as the number and quality of sites linking to yours (there are a lot of other factors but this is still the best long term solution).
This has to be achieved by you after the site is built and up and running.
Another common trick is to get ask you to type a search term into say, Google.
When the results come up, low and behold, there is one of their sites on the front page. The problem is that often, no-one actually searches for that term (so optimising for that is a waste of time).
If someone says "what would you like to rank for?" this should ring alarm bells. A decent SEO person should tell YOU what you should be ranking for, based on search term research.
At that price I would imagine they are using a template design, rather than design it from scratch.
Hope this helps,
Garry.
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Hi Guys
Be careful, I have been contacted by Site somebody who claim to be authorised by NCCA to revamp oner of my sites.
I asked her for examples and while the sites are pretty they are invisible as far as the rankings go.
The woman rang me today but I was too busy to chat, tommorow maybe.
Ask them for examples, preferably CC, then search carpet cleaning whichever area they are in, if you can't find the site that is what you will get, a nice pretty site which nobdy sees :'(
Cheers
Doug
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all though i agree with joe, that SEO is paramount, its no good if when the clients click on you in search they end up looking at the back end of a bus, the look and feel of your website is just as important as the seo. they both go hand in hand. for that amount of money, it will have ltd SEO at best,
colin
theres a few of us on here having new websites built by mark at dpdesign.
mike halliday, clinton and me. cost is £250 for 10 pages with a small amount of SEO to get us started, had a chat with him today and he's toying with the idea of adding sound, a women talking about good things and bad things to do with cc.
maybe you should give him a call to see what he can do for you, i know the £250 was an introductory price so it might be a bit more than that.
you can check out mike hallidays on one of the recent threads, and i'll be showing mine when its nearly done in about 2 weeks time.
just a thought anyhoo
derek
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Derek,
I agree about the look.
I was taking it for granted that the site would look good. It'fairly easy nowadays to get a "professional look" (don't you just love that phrase?).
Garry
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Derek
So what happens when the sites drop or when mark stops doing the seo etc ???
Dougs sites rank v good and pulls in enquerys ???
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i'm getting someone else to do the SEO. don't know who yet!
just want a decent site first with a good url.
derek
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Colin,
I'll do you one!
Cheers Goron
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how much is pay per click? i was thinking of giving that a bit of a daddle.
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as much or as little as you want it to be, your in total control of your spend, how much per day, which days you want it to run etc... the actual cost of each click is set by you, to get to the top everytime you have to set it high, mine is at £1 per click, but that doesn't mean it costs me a pound every time someone clicks, it costs me what ever the highest bid is when that perticular search term is searched for, for instance, my last click cost me 71pence even though i bid £1 for it, reason? the highest bid other than mine was 70 pence so i got the top for 71 pence.
i'm confusing myself now.
total spend is between £30 and £100 per month roughly for me. i get around 3 to 4 clicks per day. and i have a maximum spend of £5 per day so once thats gone i don't registar for the rest of the day.
hope this helps
derek
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Derek,
Without giving any sensitive stuff away...
How many search terms are you bidding on?
Have you split tested the ad's? What were the results?
Garry
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about 800 in total, google did all the work for free for me, but to be honest only about 10 get regular clicks. i leave the other running just in case.
derek
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I wouldn't bother just yet with adwords for two reasons.
The first is that it's a hell of a lot cheaper when your site is well ranked and you got your main keywords sorted.
The other is the learning curve of everything web is tough enough as it is, why complicate things. Most people dabble with adwords and end up spending too much money then say it's crap.
Another reason but perhaps isolated one is fraud! I had my account hijacked by someone selling ringtones with hundreds of clicks. To say I nearly had a heartattack is an understatement, especially when after 10 emails and a week later Google had not replied to my comms at all!
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mike
best thing about adwords is when the money runs out it doesn't go in the red. as long as you only load it up with £30 at a time you can't get to fleeced from fraudsters.
it gets me work so i'm happy.
is it worth it?, only time will tell.
derek
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I'm surprised Mark Roberts is charging so little.
If thats all you guys are paying, your getting a serious bargain.
It`s like, free SEO.
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Derek
That 100 pounds a month is a lot to pay ???
Least were geting good 10 page sites built for our money,so what happens after we get them do we get someone to get them high on google ???
Just sounds like were paying out all the time.
Il prob have a chat with doudg when mine is done and get some advice :)
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Hi rabby
Its mark from dp design and print in hull :)
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Is Mark from DP an Seo expert?
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Hi mark
Aint sure on that one ???
Who does this for you mark ???
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Marks a wise guy and does his own ;)
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Hi dave
You mean mark from dp ???
Il give joe a bell tmo and see what his diarys like.
Thanks for the chat and advice sat mate.
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No probs Clinton, no I mean Mark Shannon does his own :)
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Dave
We might ask mark to do ours ;D
Its still quiet with me at the mo.
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Dave's got the web angle sussed Clinton have a word with him about SEO ;)
The site needs to be set up with Seo in mind, and be Goggle friendly, and if i was doing it again i would be inclined to spend more on that side than design.
Mark
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Hi Guys
Organic listings are key, you don't have to pay.
Adwords are o.k as a short term boost, you can switch on and off at will but they are expensive .
It's a bit like buliding a CC business and never getting a repeat customer or recommendation, you will always be looking for new customers.
As some of you know I have over 120 sites and lots of high ranking ones, so I do know a bit about this.
Cheers
doug
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Doug, if you have 120 sites, are they are linking to each other? and is this why you do well with organic listing.
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Have noticed since i have one of dougs site my other site is number 1 on google :)
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Quick note for Mike Halliday...
Mike, did you know that you can use geo targetting with adwords?
You can limit your areas to (almost) postcode areas by clicking on a local map.
Garry
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Garry
How you do that, mine comes up number 1 for my postcode but not for any of the surrounding ones.
Clinton
Your site didn't come up at all when I typed in cc stockport and cc cheshire.
John
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John,
I have not done it for a while.
I'll double check and come back to you.
G
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John,
This is for Google adwords.
1/ Go into your Google Adwords account.
2/ Click on the relevant campaign.
3/ Go to "Edit campaign settings"
4/ Go to the bottom of the page to "Target audience"
5/ Set or Edit settings. Click on the map or put your desired postcode in.
6/ The selected areas will be highlighted. You can edit these if desired.
G
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Cheers garry
John
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Whats the "relevant campaign" my account?
If so there's no edit campaign option.
John
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Gary
How accurate do you reckon the location settings are? I have heard mixed reviews.
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John,
Sorry for the confusion. I am running a couple of campaigns, so I meant the one that you want to edit.
If you are running just one you should just click on that one under "campaign summary".
You'll find the "edit campaign settings" is between the "daily budget" figure and the "opportunities"
Mike,
To be honest, I'm using it more for testing puposes. What I'm looking at is the impressions rather than the clicks. When I have enough data I can start formulating the ad groups within the campaign and then split test them.
It is showing localised searches that appear to be more accurate than the standard keyword tool (some local search terms have not shown at all in the keyword tool data). The bids are set near to minimum so that it does not run away out of control.
I am assuming that PPC data is more accurately reported than estimated traffic figures.
Hopefully these will come in useful for whenever / if ever I get time to rebuild my sites.
Does that make sense?
Garry
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Hi Mike
I get good organic listings for a host of reasons, but links are important.
Cheers
Doug
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Gary
Very informative Gary, in lots of ways.
Mike
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Hi john
If you type in carpet cleaner in cheshire its number 1 :)
Thought for a min it wasnt there lol :)
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Here's a little nugget for you lads.
Don't make the mistake like I did of getting a .co.uk domain and hosting it outside the UK, it will affect your rankings. ;)
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Mike ;D
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Clinton
Well I'm glad someone thinks it's funny. Anyway better that than having to deal with the 1&1 Numpties from planet Mogadon.