Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: simonwonder on December 27, 2008, 09:28:19 pm
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hi all has anyone tried joe polish marketing in the uk with any success asa am looking for a new angle and wonered if his stuff works for anyone . i've seen it advertised on the altech network and wondered if it is as good as it says
thanks in advance
simon
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I'm surprised no one has answered as lots on here have bought the JP marketing pack from Alltec and had great success.
its good stuff if you use it (and when you've paid £4000+ you need to use it) But I think it works because it gets you to commit a certain amount of time to marketing.
i think if you get any basic marketing and put time into it you will a result.
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Bought the basic JP pack direct from Piranha a few years back about £400 but far more expensive now.
Good stuff and some ideas adapted work well.
Mikes right you need to use it no good sitting on shelf. Reminds you of simple things you should be doing and inspirational.
I think the ideas to pick 5 or 6 ideas and then relentlessly market.
Don't know anything about ALLTECS fast-track though.
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unless your a sales rep type person, this won't work for you, you have to be a full time pushy sales person, ive got the books from a neighbour of a job i did, said i could borrow them, took a look and its not for me, my ethos on marketing is to see my clients as friends not targets.
not knocking joe polish method but its far too pushy for my persona and so i couldn't go there.
derek
ps... i didn't read it all so maybe i've not got the whole picture but it just reminded me of double glazing salereps and the lengths they'd go to get a sale.
pps... i don't think people are as gullible as they were in the 80's but i'm sure theres still a lot out there that are. go get em stevie.
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Derek
I can see you in a shiny suit. ;D
I disagree with most of what you say about JP.
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If i was a newbie id put my money into other directions ie better machines van etc rather than spen lots on the marketing system mate. :)
Just my opinion and i would do the same if i was starting up :)
Good luck
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I disagree with most of what you say about JP.
with MOST?, mike
so which bits do you agree with ;D
i'll be honest mike, i only glanced through the book and that was my conclusion.
so apologies if i got the wrong end of the stick with jp's methods.
derek
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Whilst £400 is a lot perhaps when you start, in the grand scheme of things £400 is bvgger all.
Say you learn some simple things that you didn't know before-
Asking good questions to find out about the customer and build rapport
Telling them the value of the service before you give a price
Structuring the price at three levels.
Not saying a word until they answer
Learning some basic rebuttals and turnarounds to the standard rejections.
Over a career in CC how much extra do you think doing these SALES things make?
If you offer a good service, why lose a potential Client for life to the other guy, just because you prefer to 'play it by ear' That's just lazy in my eyes.
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Like most things in sales you get the lead and the customer is wanting to buy it is up to you how much you push this customer to buy from you and I think that's a personal thing not a marketing program thing.
Joe Polish or any other program will give you ideas and a point to shoot at as opposed to peppering all and sundrie, it's all about focussing.
Shaun
PS you have to believe in it because if you don't the guarantee won't work.
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Simon the last time i spoke to you you only had the rugdoctor so i assume you have or will be investing in a quality machine to go with this increased level of marketing.Regards Alan Turner(swindon)
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hi alan
new year new me new ideas
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Simon concentrate on the sales and then do the machine later it then the machine will be self financing.
Shaun
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I had a long chat 3 years ago with Joe polish at a cc show in Las Vegas, I say chat, mind , I could hardly get a word in , he is your stereotypical American salesman , and seemed desperate to get me to part with several thousand dollars. The concept is good but I felt there were more cost effective marketing methods. My advice to any new starter would be to get the very best machine any cc outfit can get .....
A Marketing Machine.
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JP is not a good salesman, but he does get out there and sell.
Most people don't recognise a good salesman because their view of what that is, is false.
Have you ever had a conversation with a 'salesman' about a high ticket item and at the start you really weren't sure it was for you, you did most of the talking and by the end felt you'd convinced yourself that it was definately, absolutely what you NEEDED and you wanted it there and then?
That's a good salesman in action, but the best? With the best you will feel the same way six months into your purchase and go back for more.
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Am with jason with this one.
A really good machine set up is vital now and i would go down he same route if i was a newbie :)
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A mate of mine used JP years ago he was also invited to be a founder member of the ncca that how long ago it was, he bump ncca and made a considerable few bob. :-X
Len
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Little Joe was a carpet cleaner who saw an opportunity and dived in. Virtually everything in the Pirranha marketing package has been plageurised, or modified from marketing concepts that stretch back a hundred years and more.
Human behaviour doesn't change, we are still driven by the same forces as we always have been and always will be.
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You are pretty much right there Carlton Care. What he did do well was figure out that people like to be spoon fed specifics. So a standard trick is to take generic material and apply it to a specific market.
So you get the CD/DVD and he says step one - here's a leaflet template for CC tried and tested, put your info on the bottom. Step two this is how a CC can develop their own unique selling proposition.
Rather than general marketing stuff that you could figure out how to do, but most can't be arsed or not got the aptitude.
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The old 80 / 20 rule kicks in !!!
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hi jasonl
not quite sure what you mean
would you be saying get the marketing right and the machine can follow or are you saying get the best machine outthere and the work will come
i'm confused
simon
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I am saying a marketing machine.... eg , a system to market your business in order to drive sales , is by far and away more important than this or that machine,chemical, van or other piece of equipment. Lokk at CD when I started with them we were given a sebo vac, a cheap buffer, and some fizzy chemical, and a very low powered portable to clean upholstery with. BUT we had a great marketing machine, which drove the business forward.
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A friend of mine got into CC by having some leaflets done and posting them out and seeing what the response was, when he got a few bookings he put them all on one week and hired a machine made a few quid and then bought a machine and some more leaflets.
Shaun
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thanks jasonl and all
not being a thicko but what sort of thing should i put on a leaflet to make it work
should i put a fixed price on it
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No prices, let them ring first unless you are planning to do 1970's prices at half price.
Shaun
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JP knows that this type of business suffers from lack of customer demand and knows it is smothered with an endless supply of willing cleaners wanting to work.
He saw the massive demand for people to find work in this difficult trade and he capitalises on this to make himself a wealthy man. I don’t really think he could give a s**t how your getting on once your money has cleared into his bank, he has an endless conveyer of desperate people to milk money from.
Just my opinion.
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Nice post Matt.
I think that he does that American thing in that he makes you feel good about the system and yourself, don't forget anyone who does follow it to the letter does come out smelling of roses! anyone who doesn't always say it doesn't work.
Shaun
PS It's the free room I can't give away however hard I try.
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I'm sure some poor homeless soul would love your free room !
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why the new account rob?!
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Some of it is a load of TOSH . All of it is obviously so very American .(a clever observation eh fellas)
But remember ,...We are English over this side of the pond .(and Thank God for that too ) and therefore
most of Mr. Polishs ideas need to be anglosized .
If you were financially able to implement all of the stratagies you are advised ,that is liable to cost you anything between at least £10 to £15,000-00. One of the ideas I take exception too is as follows .
Go out and do 10 quotes , quote in such a way as to only get the 2 highest quotes you make, because you dont want the "naff" ones who cant afford to pay the top money . In theory , BRILLIANT. I do not believe this works at all. It might , just might , if youve been in business for many years and have a possible larger base of clients .
A quote made on a business programme a couple of weeks ago on T.V. was, and I quote all most word for word was ,.."Always in sales you have got to be hunting for every penny , you are always chasing the big one , but you must always take all of the crumbs off of the table "
Quote ,John Caudwell multi-billionaire ,who sold"Phones4U for almost one and a half billion pounds .
Ben,s Dad Sammy
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;D
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thanks for all your input and advise does anyone have a template for a flyer to give me some ideas for my marketing
thanks again
simon
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hey i can't comment i just realized it was joe polish as in polish your shoes,
and not joe polish as polish builders.
think it works for some and not others good luck either way
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Well you take what you think you can work with, see how it goes and adjust as necessary.
Here's just one example
Leave a suggestion box with your local carpet retailer. Put a competition on there for a free carpet clean. Get them to fill out a form with all their details on.
You do a free clean and all the others you write/email about your services.
First time I did it f****ing distater ended up cleaning and only 8 responses.
Now could have given up there but, changed info on the box, resited it and got the retailer to plug it more because I send out stuff for him included with my stuff.
Now this is working a treat month in month out and OK not everyone goes for it, but they are on the email list from then on. ;)
Or is that too American for you?
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Jim
The board wants our names and mine is not Carlton, it's my wifes maiden name and our main trading name. Photo? don't think so, I'm camera shy.
Just noticed Benny's incedible comment " We are English over this side of the pond"
You might be Benny, but there are about 10 million in the UK who are not English and have no problem with our American cousins.
Carpet cleaning has a lot to thank the US for.
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thanks mike
i'll try that as i currently clean windows for a carpet retailer
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Mr. Meldrum,
The point I was making is that J/Ps, idea,s are very americanized and alot of them needed to be altered for the English market .This was told to us when we were on the course . I would expect you to agee to that . Yes?.
I do not have any problem with the Americans and for you to suggest that is, in my opinion, completly idiotic . Over many years the Americans have earnt a lot of money out of me but, and there is always a but, I have earnt a lot more out of them !
Yor statement that "Carpet Cleaners have got a lot to thank the Americans for " leads me to ask,
Did you mean Carpet Cleaners or Carpet Bombing ?
Just Joshing you , son !!
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It's a well known fact that probably less than 10% of all the training products bought ever get implemented.
That's NOT JP's fault.
In fact, all these guys want to suck you in to ongoing programmes. The only way they get people to do this is if they see some success with the material that's bought.
These guys also have to give a huge amount of information away to get you interested. Even reading one of his websites is an education on how to suck people in.
It's all down to whether you can be arsed to use it, test it and tweak it until it starts working for you and most people just give up far too soon.