Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Clive McDonald on December 21, 2008, 06:49:42 pm
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Some have been on a course, some are naturals, some mass leaflet,some door knock, some advertise, some grow only by recomendation, some buy work.
What's the best marketing plan? Or do you think that people like me who do have a plan are misgiuded?
I will say this, in my opinion window cleaning does differ from most marketing doctines in that it is loyalty based and once you have a good customer they do tend to stick with you and not be prised away even if you are awful.
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Going on a course doesnt get you work, which is what marketing is all about.
Getting out there and putting into action your chosen strategy is what gets you work, generally the latter elements you suggested.
However, I believe there is an element of truth in what you say about being misguided, some people IMO THINK too much and ought to put that energy into DOING. Thinking doesnt in itself get you work, thinking doesnt get windows clean, thinking is all too often wasteful.
My attitude is....analysis.. paralysis. Get out there get on with it. Stop farting about.
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So, what does the BWAC advocate?
What are the main points of their strategy? As we move deeper into the current economic phase this is set to become ever more important.
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I havent got a clue and I dont care.
Ive got on fine without them for the last 10 years, Im busier than I have ever been, Im turning over more than I ever have (my income has gone up by 50% this last year) I hope and expect to continue to increase my income this coming year (hopefully by another 25-30% year on year), I predict to be continuing to turn work away into next year.
Why should I be concerned about the BWCA?
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Ewan, dont insult me just because i have a differing opinion to you.
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But.....
Going for ten years and then to start massively stepping up your earnings prowess?
You are either lucky and expect to continue to be lucky, or you did something that changed your situation. What if you could do something else that would change it again for the better, wouldn't that be a good thing?
It would for me, and that's what i'm on here to ask? what is the genius marketing plan?
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You always seem to talk like there is ONE plan, ONE strategy, ONE rule for all. Its not like that.
Life isnt like that. Business isnt like that. Is yourhome life like that?
There are shades of grey and colour, things differ.
Stop analysing, get a grip and get on with it. There isnt A plan! Theres loads of them. Theres as many plans as there are individuals, just adapt your circumstances to what you want to achieve.
Tiring all this analysis. You dont know what you want do you. If you did you'd go out there and strive for it and not sit there questioning everything. Get off your arse and carry out YOUR decision.
When it comes to business I firmly believe we are masters of our own destiny. Therefore, if you believe there is A plan out there then its your fault you havent found it. Sitting here wont discover it for you.
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I don't think your happy being a sole trader Discount, otherwise you wouldn't be looking for the big break. Sounds like you want loadsa money for little physical work, in which case Ian Lancaster holds all your answers. :)
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So what do you mean Ewan when you say nothing wrong with 80% increase over 2 years but ridiculous to increase income by 25-30% over 1 year?
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You always seem to talk like there is ONE plan, ONE strategy, ONE rule for all. Its not like that.
Life isnt like that. Business isnt like that. Is yourhome life like that?
There are shades of grey and colour, things differ.
Stop analysing, get a grip and get on with it. There isnt A plan! Theres loads of them. Theres as many plans as there are individuals, just adapt your circumstances to what you want to achieve.
Tiring all this analysis. You dont know what you want do you. If you did you'd go out there and strive for it and not sit there questioning everything. Get off your arse and carry out YOUR decision.
When it comes to business I firmly believe we are masters of our own destiny. Therefore, if you believe there is A plan out there then its your fault you havent found it. Sitting here wont discover it for you.
i agree... for eg at the moment i have a teenage daughter and 2 young children that are very busy..
i wanted a family...so i spend time with them as i dont want to misss this time in their life.
i still set goals and carry them out, but i have to set goals that still allow me time with my kids..
if i didnt have a family or lets say i only had 1 child , i would have more time, and so my plan would be different as i would have more time , and more money...
like you mat, i lost my mum to cancer 5 years ago, this too helps me get things into perspective ...priorities etc.
we have to all work our plan around our own individual circumstances....im glad that things are working for you!
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Cheers Bud ;)
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He does indeed have most of the answers and he is also a funny combination. In the first place he's a natural, and in the second it didn't escape my notice that he took a really good mental kicking before his pride made him focus his fight back.
Theory says that in the current climate we should cut costs, go for volume, and offer luzury.His offer Is simple direct and especialy good on luzury.
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Some have been on a course, some are naturals, some mass leaflet,some door knock, some advertise, some grow only by recommendation, some buy work.
What's the best marketing plan? Or do you think that people like me who do have a plan are misgiuded?
I will say this, in my opinion window cleaning does differ from most marketing doctines in that it is loyalty based and once you have a good customer they do tend to stick with you and not be prised away even if you are awful.
i will reply to this, only to give a point of view from someone who isnt a marketing guru ( as im sure certain people here are ::), i know my view will be laughed at by them and i will be told im going no-where, but hey, this is for the people who want a different view ;))
my new work now only comes from recommendation
i went though a spell of putting flyers in the houses next door to the houses i do, somewhat fill in the gaps between the houses, i.e, i clean numbers 2, 4 , 6 , 8 , 12, 14, 18 ........ i would put a flyer in number 10 and 16, fairly simply, but my idea was to fill in all the gaps, as time spent driving between jobs is time i am not earning, it worked well, i had some postcards printed up at vista and it says @ window cleaner, we clean your neighbours, we are still taking on clients, would you like a qoute " or words to that effect, my theory is they would ask next door who would say, yes he does a good job, it trustworthy, job done, i have the job
keep in mind though, i am running past full, so dont need to market per se, i am planning a bit of a drive for a few more LOCAL commercial jobs in the new year, if i get some, great, if i dont, no worries
from the point of the domestic market, does marketing work that well, people like to know who is coming around to walk around there home, so they often go with a recommendation
commercial work seems to now be driven by price, give them a good price and if you look the part and have the insurance, they will give you a go
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Some have been on a course, some are naturals, some mass leaflet,some door knock, some advertise, some grow only by recommendation, some buy work.
What's the best marketing plan? Or do you think that people like me who do have a plan are misgiuded?
I will say this, in my opinion window cleaning does differ from most marketing doctines in that it is loyalty based and once you have a good customer they do tend to stick with you and not be prised away even if you are awful.
i will reply to this, only to give a point of view from someone who isnt a marketing guru ( as im sure certain people here are ::), i know my view will be laughed at by them and i will be told im going no-where, but hey, this is for the people who want a different view ;))
my new work now only comes from recommendation
i went though a spell of putting flyers in the houses next door to the houses i do, somewhat fill in the gaps between the houses, i.e, i clean numbers 2, 4 , 6 , 8 , 12, 14, 18 ........ i would put a flyer in number 10 and 16, fairly simply, but my idea was to fill in all the gaps, as time spent driving between jobs is time i am not earning, it worked well, i had some postcards printed up at vista and it says @ window cleaner, we clean your neighbours, we are still taking on clients, would you like a qoute " or words to that effect, my theory is they would ask next door who would say, yes he does a good job, it trustworthy, job done, i have the job
keep in mind though, i am running past full, so dont need to market per se, i am planning a bit of a drive for a few more LOCAL commercial jobs in the new year, if i get some, great, if i dont, no worries
from the point of the domestic market, does marketing work that well, people like to know who is coming around to walk around there home, so they often go with a recommendation
commercial work seems to now be driven by price, give them a good price and if you look the part and have the insurance, they will give you a go
thats always been my goal, and still is! COMPACT, COMPACT COMPACT...i keep on leafleting the same houses over and over in the streets i do, it only takes a few minuits a day...putting them out while your worker puts reels in. it also makes it harder for the competition to get in!
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Totally agree with that, my best days earnings wise aren't the highest paying jobs but the most compact days.
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Totally agree with that, my best days earnings wise aren't the highest paying jobs but the most compact days.
its not rocket science is it... ;) well i didnt go on amarketing course to work it out ::)like your posts ftp, they talk sense.
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So what do you mean Ewan when you say nothing wrong with 80% increase over 2 years but ridiculous to increase income by 25-30% over 1 year?
Read your own post matt, I beginning to think you don’t understand what you have just written.
Business is more standardised than you obviously don’t realise, it’s the people that vary so much. Putting there own personal views on it when they shouldn’t, because business is almost always something outside of them.
Like I have posted before it’s there ego they talk about not business.
Matt I’m not having a go at you.
Ewan what I said was my income in the last 12 months had gone up by 50%, which it has, and Im hoping/expecting and planning it go up by 25-30% in the next 12 months.
Explain your comments please as you have said I dont understand what Im saying.
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My marketing plan is a bit haphazard,.. but it does what I need it to.
I've 2 bits of very effective advertising that work 24/7,.. the van signwriting and the website. Both have pulled in a huge amount of work and paid for themselves many times over.
On top of that I plan leaflet drops and targeted mailings for weeks where I might be a bit quiet. I look ahead a few months in WCpro and see what weeks are looking a bit dry (Not many normally!) and aim to drop a certain number of leaflets the week before.
I've never needed to advertise in newspapers etc,.. but it's always an option for the future if I want to expand quickly.
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That's good info Matt why should I put you down. I must admitt i didn't expect you to be good at this side of things but your thoughts are coherent and make sense.
I will be pinching this idea pretty much as you descirbe it whole.
To labour the point i did jump to the wrong conclusion when you said new work would be by recomendation only.This is probably the little bit of inspiration i needed and extremly clever.Thanks for that.
FTP and P Holey, i agree but my work is very spread out. Matt's reply gives me a chance to address this. Ewan, yes I do but some of it has been wrong, that's why I am re examining.(to confound newbs 350 with a george of over five)
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Totally agree with that, my best days earnings wise aren't the highest paying jobs but the most compact days.
its not rocket science is it... ;) well i didnt go on amarketing course to work it out ::)like your posts ftp, they talk sense.
For example tomorrow i have five houses in a cul-de-sac £12,£15,£15,£15 and another £12
I do all the fronts without reeling back in or moving my van then the backs reeling in once. The whole lot take about an hour. If i could get eight hours a day like that then why would i want to go on a marketing course? Marketing would be great if there were whole streets of houses with no cleaners. Thing is it rarely happens even if you have the best, most expensive flyers and the prettiest van - not everyone wants them cleaned and the rest will usually have a cleaner allready. Just common sense really - be regular and do a good job at a fair price and it builds up on it's own in my opinion.
I might add the reason i got them was because i was cheaper than the previous cleaner - i kicked myself when i picked up the first one but that's what i mean by a fair price - the rest just followed.
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He does indeed have most of the answers and he is also a funny combination. In the first place he's a natural, and in the second it didn't escape my notice that he took a really good mental kicking before his pride made him focus his fight back.
Theory says that in the current climate we should cut costs, go for volume, and offer luzury.His offer Is simple direct and especialy good on luzury.
Who are you talking about here?
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i advertidsed in a local mag a few months ago £50... i had enough calls to pay for the add... and dont forget those jobs will be done every month ;D
i agree with ewan :'( :'( :'( :'( :'( :'( :'( help ???(i cxant believe it) invest now and the money will come later.... ;D
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So what do you mean Ewan when you say nothing wrong with 80% increase over 2 years but ridiculous to increase income by 25-30% over 1 year?
no.no..... matt has apln
Read your own post matt, I beginning to think you don’t understand what you have just written.
Business is more standardised than you obviously don’t realise, it’s the people that vary so much. Putting there own personal views on it when they shouldn’t, because business is almost always something outside of them.
Like I have posted before it’s there ego they talk about not business.
Matt I’m not having a go at you.
Ewan what I said was my income in the last 12 months had gone up by 50%, which it has, and Im hoping/expecting and planning it go up by 25-30% in the next 12 months.
Explain your comments please as you have said I dont understand what Im saying.
I don’t know how long you have been window cleaning, but those percentages are big on there own.
Especially with not even having any sort of plan.
no no matt has a plan , and its working , thats why he is hoping that his plan will continue to work!
if something is working .... stick to it.....goood for you matt! ;)
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he includes cons gutters as standard
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never been afraid to make a fool of myself, and if i don't know i'll ask.
Nathaneal i think you are being a little unkind, by digging at you i helped you a great deal.The website has been a failure and i am trying to address that.
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So what do you mean Ewan when you say nothing wrong with 80% increase over 2 years but ridiculous to increase income by 25-30% over 1 year?
Read your own post matt, I beginning to think you don’t understand what you have just written.
Business is more standardised than you obviously don’t realise, it’s the people that vary so much. Putting there own personal views on it when they shouldn’t, because business is almost always something outside of them.
Like I have posted before it’s there ego they talk about not business.
Matt I’m not having a go at you.
Ewan what I said was my income in the last 12 months had gone up by 50%, which it has, and Im hoping/expecting and planning it go up by 25-30% in the next 12 months.
Explain your comments please as you have said I dont understand what Im saying.
I don’t know how long you have been window cleaning, but those percentages are big on there own.
Especially with not even having any sort of plan.
Ive been window cleaning for over 10 years.
Just because you may or may not understand my working strategy doesnt mean :
a. that it doesnt work
b. that my figures Im quoting are big
to you one minute and nothing wrong with that
the next
c. I personally feel you abhore and critiscise those that appear to be a success by keeping their strategy simple because it dispenses with the need to complicate things. You think there is a magic formula (even if you havent found it yet) out there, and hate the thought that anyone with the slightest ounce of common sense and nouce can actually figure it out.
I have got a plan Ewan, you just cant see it or havent figured it out yet; despite being told it on numerous occasions.
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i advertidsed in a local mag a few months ago £50... i had enough calls to pay for the add... and dont forget those jobs will be done every month ;D
i agree with ewan :'( :'( :'( :'( :'( :'( :'( help ???(i cxant believe it) invest now and the money will come later.... ;D
So how many customers do you think you will get from the add?
24 a year.....
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Matt (Oakley)
I can’t believe that you are still being drawn into ludicrous arguments/discussions with the same silly/mixed up/unable to express themselves properly people who seem to post on here because they’ve nothing better to do with their time.
Ignore them.
This forum is great for exchanging ideas and getting advice but it is being hijacked by people who like ‘listening to their own voice’.
Let’s get back to how it used to be –
A person asks for advice,
Other people offer advice,
The person who asked then considers the advice,
He then ‘takes it or leaves it’.
And if anyone really trusts someone – talk to them directly!!
Mike
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never been afraid to make a fool of myself, and if i don't know i'll ask.
Nathaneal i think you are being a little unkind, by digging at you i helped you a great deal.The website has been a failure and i am trying to address that.
Not trying to be unkind Clive,.. just thought you were going to address this months ago! You've always been very pro-active on marketing and I think its a shame that such a valuable marketing too has been allowed to lapse,... especially when you're starting threads like this!!
That and I'm a bit bored,.. nowt on tv tonight!
;D ;D
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Matt (Oakley)
I can’t believe that you are still being drawn into ludicrous arguments/discussions with the same silly/mixed up/unable to express themselves properly people who seem to post on here because they’ve nothing better to do with their time.
Ignore them.
This forum is great for exchanging ideas and getting advice but it is being hijacked by people who like ‘listening to their own voice’.
Let’s get back to how it used to be –
A person asks for advice,
Other people offer advice,
The person who asked then considers the advice,
He then ‘takes it or leaves it’.
And if anyone really trusts someone – talk to them directly!!
Mike
I will consider your advice ::) thankyou.
I think you have a point worth considering.
Cheers.
EDIT: I now have a new New Years Resolution ;D
Thanks Mike
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That's good info Matt why should I put you down. I must admitt i didn't expect you to be good at this side of things but your thoughts are coherent and make sense.
I will be pinching this idea pretty much as you descirbe it whole.
To labour the point i did jump to the wrong conclusion when you said new work would be by recomendation only.This is probably the little bit of inspiration i needed and extremly clever.Thanks for that.
FTP and P Holey, i agree but my work is very spread out. Matt's reply gives me a chance to address this. Ewan, yes I do but some of it has been wrong, that's why I am re examining.(to confound newbs 350 with a george of over five)
to be honest clive, i wasnt expecting a put down from you ;) , i was expecting a " shows how much you know about marketing , you simple dont understand it " reply from ewan, he does seem to like that phrase " you simple dont understand it ", have you noticed
i know my marketing isnt straight from alastair campbell's school, but its simple and its worked well for me, i looked at the work i had bought from the guy who retired and i decided that if i was to maximize the full earning potential of the round, i needed to fill in the gaps, i did ;)
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Matt (Oakley)
I can’t believe that you are still being drawn into ludicrous arguments/discussions with the same silly/mixed up/unable to express themselves properly people who seem to post on here because they’ve nothing better to do with their time.
Ignore them.
This forum is great for exchanging ideas and getting advice but it is being hijacked by people who like ‘listening to their own voice’.
Let’s get back to how it used to be –
A person asks for advice,
Other people offer advice,
The person who asked then considers the advice,
He then ‘takes it or leaves it’.
And if anyone really trusts someone – talk to them directly!!
Mike
I will consider your advice ::) thankyou.
I think you have a point worth considering.
Cheers.
EDIT: I now have a new New Years Resolution ;D
Thanks Mike
i try to do this aswell , but when i see idiotic posts that are just wrong, i have to reply, even to some of the riddle politician posts
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people ask for advice
people give advice
person who asked for advice, reads the advise given from the people who have given it, then they decide on what advise to use
its a discussion forum
you simple dont understand it do you ::) ::) ::)
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I have a simple plan at the momment.
Head down and batter on the work will speak for itself.
so far, so good.
Niall ;)
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Getting back to Marketing...I think a plan evolves rather than is set in stone.
Sometimes getting someone else to do your marketing i.e yellow pages, 3rd party door knockers, leafleters is the best way forward ...but on the flip side it can be expensive and the end result may not justify the cost.
Personally leaflets have worked and worked well...when I first started my Dutch was not well enough to door knock and as such I have relied on leaflets....
But in order to guage whether 'your' plan is working you need to know exactly down to the hour/penny what income is being generated/lost.
Whether your a newb like myself in the 1st couple of years or a seasoned swamp dog...marketing is key...
I think some dislike the word 'Marketing' as it does sound like the type of things bigger companies do...but Marketing is down to the small things like shining your boots before work and smiling at your customers.
Marketing is king....
Oh...be nice to each other
Dave.
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if someone showed you a way to do things differently to increase your profit and you could do this thing everyday and always have great returns for your money and effort it has got to be good .
no good just increasing turnover if it costs you most of the increase to get this increase .
if you increase turnover by 20k pa but to do that it costs you 15kpa youve only gained 5 kpa
if you can increase by 10kpa and it only costs you 1.5kpa you have a larger profit having spent less.
you cant spend turnover , you can spend profit
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Yes I do understand that some think because they have been doing the job for years they won’t entertain the fact that any doing the job for a brief time might be able to contribute something.
Hate to say this under these circumstances but I’m doing better than some who have been at this game a lot longer than me.
I’m not bragging or trying to insult, it just might true, but I can’t help it if that doesn’t sit well with some.
I found this all very (relatively) easy because I have been in business before, but I’m not so arrogant because I know there’s still a lot to do.
To here people post about something I know and understand to be wrong, I will comment.
But in all your time its never occured to you that someone whos been doing this longer than you might have more to offer in experience than you.
You do yourself or this forum no favours, you cause ill-feeling, aggravation, discontentment, and for the sole purpose of god knows what, but its egotistical, arrogant and self-obsessed.
However, you say others on here are arrogant. I have to say that I dont think Ive ever met someone as arrogant, cocky and so self-important as yourself. Its not surprising youre doing better than some on here, theres plenty of idiot window-cleaners out there. But I'd say from what Ive read about you in your posts that your achievements in businesss are no better than average/mediocre. No reason to shout about or make out your better than others.
My suggestion to you you sad little man (because like it or not, that is what you are) you sit back, shut up, and absorb what is said on here; learn from it, take it away, put it into practice and shut up some more. Because at this rate your making lots of enemies.
thats advise he will simply not understand ;D ;D ;D ;D
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What about setting a budget, or reveiwing last years budget? I'm surpirised bawc didn't think this might be a part of any plan.
Mine is something like.
website hosting £50
directory 3 times £100
Parish mag £54 times four
other parish mag £10 times four
10,000 leaflets £160
I make that about £700 and some things worked better than others.
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Crikey Discount, that's a lot of money for a sole trader. Maybe i've just been lucky. I've never spent on leaflets - just a few single colour ones rattled off my printer in the first few weeks. I did stretch to £30 for an ad in one of those Thompson Local type books. And i had to spend £5 for a domain name (gave the lad some beer money to build a website) that's it really. A few buisiness cards £12. I'm getting close to full capacity now and work is still coming in.
How many jobs do you think 10,000 leaflets brought in? (i posted about a local cleaner getting one job not far from me).
Note, i'm not having a go at you.
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When I was looking at leflet dropping years ago in another field, the ratio was 1-3 persons to every 10,000 leflets dropped.
This was the norm then for most industries.
I think window cleaning does differ though.
Personally my customers are my best marketing tool. Second is face to face contact. More people want windows cleaned when they can see who is at the end of the flier. they judge you on the spot and if happy will take you on.
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I like Matts idea. Its simple and effective.
As the saying goes. 'Work smarter not harder'.
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Ever since starting i don't get much time (is this just an excuse?) because I operate another business and only have a window between nine and three when I can work.
In the early days if i only had £40 booked in would spend the rest of this time leafleting. My early attempts did well, but my later leaflets have largely failed.
My website is very poor and has led to very little work. Nathaeneal put it up on the worst website ever thread.In the new year i will be improving this side of things.
Is £700 a lot of money? I didn't include signwriting my van at £200. I've read that yellow pages can be more than this for one add.
With what we've got coming our way I would be happy to spend the same again just to stay where I am.
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people ask for advice
people give advice
person who asked for advice, reads the advise given from the people who have given it, then they decide on what advise to use
its a discussion forum
you simple dont understand it do you ::) ::) ::)
Thanks for clarifying that; maybe you should take your own advice then!
you really are something, discount asked about marketing, i replied with my advise, funny enough he thanked me for my advice and said he would put my advise into action,
thus, he asked, i have advice, he liked advice and will use it, Ive helped at least some1 with my advice
then tonight Rob.Hal says " i like matts idea" so he might gaim something from the advise i gave
it might just be that others read my advise and think " good idea, i will try that "
yet you still knock me and post the post you made " maybe you should take your own advice then! "
you really do not even try to help others, your just far happier posting your sly little put-downs, grow up and use this forum for what its for, helping and advising each other
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Ever since starting i don't get much time (is this just an excuse?) because I operate another business and only have a window between nine and three when I can work.
In the early days if i only had £40 booked in would spend the rest of this time leafleting. My early attempts did well, but my later leaflets have largely failed.
My website is very poor and has led to very little work. Nathaeneal put it up on the worst website ever thread.In the new year i will be improving this side of things.
Is £700 a lot of money? I didn't include signwriting my van at £200. I've read that yellow pages can be more than this for one add.
With what we've got coming our way I would be happy to spend the same again just to stay where I am.
It's only a lot of money to me, no doubt others spend in excess of this. Funny thing is when i started the favourite sayings were things like "there's more windows than cleaners" "stacks of work out there" "fill yer boots" - Maybe there isn't that much work about after all?
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I don't have one :) I just go out and work. Never had a new job for a month or so. Got one last Friday by word of mouth. Got 4 today by being seen working ;D No logic or pattern. Personally I would find "marketing" in whatever form a hassle, let alone the expense. I put my emphasis on being reliable and polite. Sure I lose customers, but I gain more than I lose through word of mouth or simply by being seen. When I've done my work, I go home. No hours spent leafleting etc.
Not necessarily advice for all, just saying how I work ;)
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The fancy word for gaining and losing customers is called 'churn'. High churn, or low customer retention is bad, but those of us that are newer will lose more than those longer established. I reckon i will lose 25% of all new work I get.
Not all of tbis is my fault, as you all know very often they only really want a one off, or as it doesn't appear to get dirty anymore they think they don't need you.I believe this churn may rise as this recession bites.
Funnily enough we get people on here who rubbish high earners as fantasists whereas i tend to beleive. The ones i can't believe are the ones who never lose a customer.
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I can't believe you will lose 25% of all new customers. Sure there are some who want a one-off. If they say that's what they want (and I assume you ask them), they don't count as lost. They are a completed job. The ones who say they want regular and then change after one clean are the wind-ups. Nothing to be done about them. But 25% ??? ??? ???
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Funnily enough we get people on here who rubbish high earners as fantasists whereas i tend to beleive. The ones i can't believe are the ones who never lose a customer.
If i lose any because the sell up and move, i ALLWAYS go out of my way to put a card though, then if that doesnt work, i sometimes tap on the door, introduce myself, once again, keeping it compact and not having gaps in my round ;)
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If you're going to have a marketing plan, stick to it. Keep it realistic, so it's achievable. Once achieved, make another. :)
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It is far cheaper to sell more to your existing customers than to find new ones.
With all forms of marketing you have to identify, qualify and and quantify
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You always seem to talk like there is ONE plan, ONE strategy, ONE rule for all. Its not like that.
Life isnt like that. Business isnt like that. Is yourhome life like that?
There are shades of grey and colour, things differ.
Stop analysing, get a grip and get on with it. There isnt A plan! Theres loads of them. Theres as many plans as there are individuals, just adapt your circumstances to what you want to achieve.
Tiring all this analysis. You dont know what you want do you. If you did you'd go out there and strive for it and not sit there questioning everything. Get off your arse and carry out YOUR decision.
When it comes to business I firmly believe we are masters of our own destiny. Therefore, if you believe there is A plan out there then its your fault you havent found it. Sitting here wont discover it for you.
Well said that man, TOP POST (ewan won't get it though)
Tony
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Good decision, maybe some of the more successful will post more and part with there advice, and not have to put up with poor and insulting comments from those doing the job just as long but don’t have the right answer’s for the people asking the questions.
Doing the job a fair few years doesn’t give you the right to insult people.
For your information this isn’t the first, second or third time I have been self employed doing other things. So I do have a certain amount of knowledge, not that any of you geniuses picked up on that.
Like you keep saying the window cleaning part isn’t rocket science. :P
1. I have all the right answers, you just have the wrong questions
2. If you've been so unsucsesfull in the past, change your tactics
3. Marketing isn't rocket science either, yeah, realy, it isn't! ;)
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It is far cheaper to sell more to your existing customers than to find new ones.
With all forms of marketing you have to identify, qualify and and quantify
thats one of my my goals, making sure all my existing custies know that i also do fascias , con roofs etc....sure its on my van and stationary, but i am giving them a free written qoutation that is valid for 1 yr.
i'l let you know how i get on ;)
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WFP means you can do so much more than just windows.
Look outside the box. When I explain to my custys what I can do as extras I get comments such as, 'I never knew you did that as well'.
This is good for customer retention.
Offer more, do more, get more.