Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Mike Halliday on November 09, 2008, 08:42:40 am

Title: 3 rooms for £99
Post by: Mike Halliday on November 09, 2008, 08:42:40 am: or 5 rooms for £145.

these sort of deals are often used in the USA but you never see them here, but I can see how they could work, as long as you put at the bottom;

based on a modern 3 bed house.
through lounge classed as 2 rooms.

OK if you are a 'top of the range' £5/sqm carpet cleaner it wouldn't suit you but I think most carpet cleaners could make a living and build up a successful business working on this offer.

it might also cut out all the single room cleans that aren't that profitable. I can clean a LR-DR & HSL in a modern house in an hour or maybe just over, so its not a bad price to charge.

If you work for poor end of the market who live on benefits then they probably couldn't afford to spend £99 out of their benefits but most working families could afford £99 so I think this could be a good offer;......

ANY 3 ROOMS CLEANED, DEODERISED & PILE REVITALISED FOR ONLY £99
saving you £46 on our normal price
*limited time only* call today

anyone tried this?
Title: Re: 3 rooms for £99
Post by: Ian Gourlay on November 09, 2008, 09:05:35 am: As you know I buy lots of books looking for

THE SECRET

Thought it was $99 dollars which used to be £40

Next week we will be near £1 =$1 dollar

Trucmounts and other equipment will doble in price.

This will happen because next week we will all be offered £500 cash back from HMG

Have wanted to try it but the BOSS LADY will not let me
Title: Re: 3 rooms for £99
Post by: clinton on November 09, 2008, 09:22:06 am: Have had that thought too mike :)

Think it could be a good opening and an eye catcher as £99 sounds a good deal when you add up the saving that can be made.

Am sure the work would be there to be had and spec early next year.
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 09, 2008, 09:31:34 am: Ian it is 99$.

but in the USA you get a lot more for your money, I often find what you buy for a Dollar cost you a Pound here, So I think the comparison is about right.
Title: Re: 3 rooms for £99
Post by: John Kelly on November 09, 2008, 09:47:27 am: One of my customers uses that very offer. As you say caveat regarding room sizes. Average job an hours work with a truckmount. You can get 4 - 6 in a day. Even at 3 a day thats nearly 1500 a week.
Title: Re: 3 rooms for £99
Post by: Barry Livingstone on November 09, 2008, 11:01:12 am: Mike ive found your plan....h ttp://video.google.co.uk/videosearch?hl=en&q=dankenedy+marketing&um=1&ie=UTF-8&sa=X&oi=video_result_group&resnum=4&ct=title#

Its all in the name if you ask me ......
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 09, 2008, 11:14:55 am: sorry James that had nothing to do with 3 rooms for £99 :-\ :-\ ....was it the right link?

I've just wasted 5 minutes of my life listening to some black dude called Gospel jackson ;) ;)
Title: Re: 3 rooms for £99
Post by: Straker Cleaning on November 09, 2008, 11:18:49 am: Understand the need for quantity when using TM but would not keep setting up porty for so many small jobs :o

Sooner do 1 £300 job a day than 3 £100 ones ::)
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 09, 2008, 11:47:25 am: Chris £100 jobs are a lot easier to find than £300 jobs.

5 x £300 jobs will produce 5 people to reccomend you...... but do 9 £100 will produce 9 people to reccomend you...

But I'm the same, I'd rather do 1 £300 than 3 £100 jobs.
Title: Re: 3 rooms for £99
Post by: Shaun_Ashmore on November 09, 2008, 01:23:35 pm: This sounds more marketing savvy,

3 rooms for £97.00 inc (inclusive could mean inclusive of anything if you are not vat registered)

I cold see it working, what you need is a helper and you could knock this off in 1 hour, 30 minutes between each job and you could have 5 a day, start on the carpet at 8.30 and be home for 4pm.

Shaun
Title: Re: 3 rooms for £99
Post by: Ian Gourlay on November 09, 2008, 02:38:50 pm: But you also need 25 enquiries a week about this offer

How would you generate that
Title: Re: 3 rooms for £99
Post by: John Kelly on November 09, 2008, 02:42:08 pm: Leaflets. Only way to make it work. Headline offer.
Title: Re: 3 rooms for £99
Post by: Shaun_Ashmore on November 09, 2008, 02:48:25 pm: Ian you lazy sod what do you do with your working week?

Shaun
Title: Re: 3 rooms for £99
Post by: Ricky M on November 09, 2008, 03:24:21 pm: TV adds cud be the 4wd with 3 4 £99 pitch ,
recon its a huge amount of ££££,s to lay out
the demand would be great if adds went out at prime time (4pm-8pm)

saying that it could be a winner in the morning with the house wifes .

think you need to sign up to have adds aired so many times like 12 slots over 2 weeks ??

Ricky T
Title: Re: 3 rooms for £99
Post by: Barry Livingstone on November 09, 2008, 04:01:02 pm: Tv Is like radio for carpet cleaners...cost too much and the roi.doenst make it worth the cost. Better of having a Video on youtube and on your web sites more cost effective. Am trying out something on the net shortly....along this lines..... ;) ;)
Title: Re: 3 rooms for £99
Post by: Ricky M on November 09, 2008, 04:27:21 pm: James, Recon radio most be a lot cheaper the TV.
Been watching CC adverts , Seems to be the yanks & Aussies that spend big on TV.

IMO some of the adds look really good tho.

going to do some asking around on costs.... anybody with any back ground info on this ?

Ricky T
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 09, 2008, 04:27:36 pm: Ian you'd need 25 jobs a week if your aim was £2500 a week but I bet 90% of cleaners on here would be happy with just 10-12 of these a week

which in my mind would be starting at 8am and finishing for 12ish not a bad wage ( £1000-£1200 a week just for mornings) of course this is'nt all profit, but neither is any wage we already earn.

radio & Tv is used in the USA by the big franchises with this offer but I don't think an independent could use it in this country, its just too expensive and a regional TV broadcaster covers too large an area. My local TV network is Yorkshire TV, which cover an area up to 80miles of me

the way to go (as john said) is leaflets, using this offer as the USP.

A new starter could do a lot worse than building his full business and marketing plan around this 3 rooms for £99.
Title: Re: 3 rooms for £99
Post by: Aquakleen Restoration Services on November 09, 2008, 04:30:03 pm: Im going to try this. I have about 12,000 leaflets left with my old special offer on and once they have gone I will put the £99 offer on and get 20,000 printed up and see what happens.
Title: Re: 3 rooms for £99
Post by: derek west on November 09, 2008, 04:51:21 pm: i think your all missing something, not everybody wants 3 rooms doing, if you don't have an offer for 2 rooms and even single rooms then your missing a big opportunity to get the phone ringing alot more with the same amount of advertising, a lot of houses dont even have 3 carpets.
i know your just trying to target this offer but to think your letting the 2 roomers go and say the hsl's which are only 2 more lines on your leaflet, then personally its a wasted opp.
just my thoughts on the subject, and not saying its not a good idea i just personally think if your gonna have an offer and push it, you may as well include everyone for no extra cost rather than alienate yourselves to the custys who only want 3 or 5 rooms.

derek
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 09, 2008, 05:00:55 pm: damn!! you blown the whole Idea to bits :-\ :-\

why didn't I think of that problem.....wait a minute.... I DID!! :D :D

I'd just put this at the bottom of the leaflet

'But don't think we'll only clean 3 rooms!! we'll happily call to your home to clean just one carpet, please call us to arrange a free survey....... & don't forget, we also clean upholstery'
Title: Re: 3 rooms for £99
Post by: Mike Osbourne on November 09, 2008, 05:01:17 pm: Derek

I do a 3 for 2 sometimes and think the same as you, but at the end of the week if you tot up your winnings it's just as good if not better than a general ad.

There's plenty of work in any niche so long as you can tap into it effectively.
Title: Re: 3 rooms for £99
Post by: derek west on November 09, 2008, 05:13:37 pm: i'll get me coat.
derek
Title: Re: 3 rooms for £99
Post by: Shaun_Ashmore on November 09, 2008, 05:21:11 pm: This kind of thing is all over the US I think if it were to happen then it would have to be professionalled up by Mark at DP print.
Title: Re: 3 rooms for £99
Post by: clinton on November 09, 2008, 08:59:32 pm: Am sure you could include h s l in the deal too :)

Mikes idea is a good one to generate just one hundred pounds a job and it would get the clients thinking to do bedrooms in the deal as well..
Title: Re: 3 rooms for £99
Post by: carpetworx on November 10, 2008, 03:54:49 am: Quote from: andy a on November 10, 2008, 12:31:04 am
Quote from: Shaun_Ashmore on November 09, 2008, 05:21:11 pm
This kind of thing is all over the US I think if it were to happen then it would have to be professionalled up by Mark at DP print.

Trouble is the special offer would be out of date by the time you got the flyers back :'(
Title: Re: 3 rooms for £99
Post by: John Kelly on November 10, 2008, 07:50:24 am: It could be your permanent offer.
Title: Re: 3 rooms for £99
Post by: Joe H on November 10, 2008, 08:21:14 am: If it meant doing 2 £100ers a day - thats £52k per year turnover - thats pretty good in my eyes.
Title: Re: 3 rooms for £99
Post by: JandS on November 10, 2008, 09:07:30 am: $99 for a large house.
That's only £63 at todays rates.

John
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 10, 2008, 09:26:39 am: $99 for a large house thats a bait & switch leaflet for that price you get a quick rub over.
Title: Re: 3 rooms for £99
Post by: roger underhill on November 10, 2008, 09:44:49 am: I will stick to quoting individualy in order to get the best possible price.
Dont get stuck in the trap of stating low prices, the results are busy fools with prices that have to get cheaper and cheaper as time goes on....as in usa
Title: Re: 3 rooms for £99
Post by: Aquakleen Restoration Services on November 10, 2008, 10:04:15 am: Just get some flyers printed up with the £99 special offer on. If it doesn't work then don't try again. It must be worth a shot surely? What do you have to loose?
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 10, 2008, 12:07:37 pm: Roger if making £100/hr makes you a busy fool then I wouldn't mind ;)

of course this is'nt for everybody, but its another example of how to create business and it stops what I think is the most unprofitable part of our business, that of cleaning a single room.
Title: Re: 3 rooms for £99
Post by: derek west on November 10, 2008, 12:46:54 pm: i'm actually cheaper than the offer so its not for me but sounds like a good idea.
derek
Title: Re: 3 rooms for £99
Post by: David_Annable on November 10, 2008, 01:49:26 pm: Hi

I tested the 3 rooms for £99 on a small scale in some "Remember Me" letters & got very little take up.

The blind guys do a lot of 3 blinds for £99, but they are the basic item, they then try to upsell to the more expensive items.

Dave
Title: Re: 3 rooms for £99
Post by: Ian Gourlay on November 10, 2008, 02:55:55 pm: If you want a purple or Yellow blind you are OK

What suprised me some people actually bought the crap
Title: Re: 3 rooms for £99
Post by: Mike Osbourne on November 10, 2008, 03:23:56 pm: Apparently they only employ technical salespeople so they can blind the customer with science.
Title: Re: 3 rooms for £99
Post by: clinton on November 10, 2008, 08:26:48 pm: John

Are you geting some leaflets printed up for this offer mate ???

Must be worth a try :)

Maybe some c cleaners do the 3 rooms for £99 all the time and make a decent living ???
Title: Re: 3 rooms for £99
Post by: derek west on November 10, 2008, 08:28:45 pm: £90 me clinton, as long as there empty ish and not to big like a through lounge.
oh and poly prop
derek
Title: Re: 3 rooms for £99
Post by: clinton on November 10, 2008, 08:41:42 pm: Derek so your doing the offer at the mo really then.

Must say it is a good way to keep your work going.

When i started must say i did the half price cleaning and with a host machine :o
Title: Re: 3 rooms for £99
Post by: derek west on November 10, 2008, 08:58:02 pm: no clinton
thats my going rate, i'm reasonably cheap. hence the name, affordable cleaners.
3 rooms, empty, £30 quid a room, no probs.
derek
Title: Re: 3 rooms for £99
Post by: clinton on November 10, 2008, 10:33:57 pm: Thats is a cheap price you charge mate.

So what about a through room ???
Title: Re: 3 rooms for £99
Post by: Aquakleen Restoration Services on November 11, 2008, 08:55:11 am: Yes Clinton Ill get 20,000 done and give it a go, if it doesnt work then back to the 3 for 2 offer. It has to be worth a try but I still have about 10,000 leaflets left so once Im shot of them Ill get the new ones printed up.
John
Title: Re: 3 rooms for £99
Post by: CARPET KNIGHTS on November 11, 2008, 11:58:14 am: For those that reckon they can clean three rooms in an hour i am intersted to know just what extent are you going to to clean these carpets. Are you vacuuming all of the room including under the furniture and around the gully where the carpet meets the skirting, are you prespraying including under the furniture, are you extracting the whole room including under furniture and are you resetting the pile?

Cheers Goron
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 11, 2008, 12:36:23 pm: Goron why don't you say what you mean ;) you're implying that you can't clean 3 rooms in an hour without ( what you would consider to be) cutting corners,

so I'll put it simply, I often clean 3 rooms in 1 hour ( not all the time obviously) they will be as clean as they possible can be, even if some one took twice as long they wouldn't get them any cleaner, will I vacuum? no will it make any difference that I haven't vacuum for 40mins before i start? I don't think so.

But it we say 3 rooms for £99 and it takes 1.5 hours or 2hours so what, we are discussing the special offer not an hourly rate.
Title: Re: 3 rooms for £99
Post by: Ian Gourlay on November 11, 2008, 12:45:05 pm: i seams we working on the asumption that this deal is the hottest think since free bhot bread or as we say in the Retail Trade a FLYING MACHINE

I think 3 rooms for £49 might be but still douby if it would pull more than 5 per thousand leaflets I do not think £99 ould fill your book each week but its a promotion
Title: Re: 3 rooms for £99
Post by: derek west on November 11, 2008, 01:21:44 pm: would take me on average, 1 hour and 30 mins and thats with no cutting corners to do 3 rooms.
my worst so far is a H/S/L which took 90 mins, (dont ask)
and my best was this morning
small bed small living room and a hall, same carpet all within 25ft of the van and completely empty, 40 mins, (and i took my time)KERCHING!!!!!
wish they were all like that.

so hard to work out why some take longer than others. one brew or a quick natter and the time goes out the window, does anyone else find that?

anyway i'd charge £90 for 3 rooms so i'm happy with £60 and hour, maybe i should do the offer and earn a bit more. ;D
derek
Title: Re: 3 rooms for £99
Post by: CARPET KNIGHTS on November 11, 2008, 01:45:32 pm: Derek but there are two of you!

Mike yes we are discussing the offer but also in the topic was people like yourselves saying they could do that in an hour or less. Not vacuuming in my eyes is wrong and i have proven it to myself after during the cleaning the clumps of hair and stuff that ball up and after when grooming more hair and fluff so yes 40 mins vacuuming before hand is important!

Cheers Goron
Title: Re: 3 rooms for £99
Post by: Derek_Walker on November 11, 2008, 02:11:03 pm: I think if the 3 rooms were empty, or you did not have to move any furniture, then 1 person could clean these rooms to a fairly high standard within 1.5 hours. That includes vacuuming before hand, setting up and packing away, no problem, providing the rooms are not in a mansion at opposite ends of the building.
Title: Re: 3 rooms for £99
Post by: clinton on November 11, 2008, 02:24:44 pm: John

Be good to see how the offer goes then,john kelly said in the post that he has a customer that uses this.

I do think the 3 for £99 pound that mike posted sounds more of a buy than 3 for 2 ???

Def something for me to think about in the new year mind you..
Title: Re: 3 rooms for £99
Post by: Aquakleen Restoration Services on November 11, 2008, 03:54:28 pm: Yeah John Kelly did say one of his customers does that but it isnt me!! But i will give it a go alright...nothing to loose. 20,000 should see if there are any takers enough to keep the offer on. John
Title: Re: 3 rooms for £99
Post by: Brendan B on November 11, 2008, 07:20:48 pm: What if parts of the carpet had come away from the gripper rods and need to be fixed before clean, also if there are stubborn stains etc etc and the job takes you 3 or even 4 hours do you still consider it profitable? taking into account having to go and quote the job in the first place then go back to do the job and doing the job 100%

IMHO i would prefer to try and do a couple of £200/£300 pound jobs a day and work off the referrals from them, alot more profitable and worthwhile.
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 11, 2008, 07:39:50 pm: 'i would prefer to try and do a couple of £200/£300 pound jobs a day'

and do bears poop in the woods ;) ;)

hands up anyone who would'nt :)
Title: Re: 3 rooms for £99
Post by: mark_roberts on November 11, 2008, 07:43:52 pm: Brendan - how do you get a couple of £300 jobs a day??

I like this £99 idea only as a means of upselling from those who only want one room cleaning or my pet hate a HSL only.

If I was doing it it would be on terms of customer must vacuum and move furniture or else its say £5 an item to move ie. a persuasion to move it themselves. Offer based on an average 3 bed-semi room sizes. This is important as you dont want the rooms to be more than 12x12.

Mark
Title: Re: 3 rooms for £99
Post by: Barry Livingstone on November 11, 2008, 08:13:43 pm: And what happens when you get a large house quote over the phone and they dont tell you ???

Its a good idea as a header for an add BUT.is it worth it?

As for two 2 to 300.00 jobs. A DAY......ive just seen two pink pigs fly past me window :o :o :o :o
Title: Re: 3 rooms for £99
Post by: carlton care on November 11, 2008, 08:58:33 pm: The magic word for that eventuality James, is FROM!!!

robert m
Title: Re: 3 rooms for £99
Post by: Barry Livingstone on November 11, 2008, 09:04:54 pm: And you would get away with FROM in Glasgow Robert......
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 11, 2008, 09:16:04 pm: And what happens when you get a large house quote over the phone and they don't tell you

then you get the leaflet show them where it says based on a modern 3 bed house and then stick it down there flippin throats :o

.....what happens when it a house built on an island in the middle of the Thames

......what happens when its a house with no door or windows

......what happens when its the queen calling and she want buck house doing

we can go on for ever with what happens and what ifs

in the end, ask them where they live if its not within the conditions stipulated don't do it for £99
Title: Re: 3 rooms for £99
Post by: carlton care on November 11, 2008, 09:23:17 pm: James Glasgow as I know it, is no different from Edinburgh or Newcastle, Leeds or any other city, just as a village in Fife is no different from Hampshire, they all have houses with carpets.

How you assemble a leaflet is important and the fans of " little Joe Polish " will tell you about the provision within his marketing for adding " up to " 200 sq ft, or whatever.
Title: Re: 3 rooms for £99
Post by: Derek_Walker on November 11, 2008, 09:26:51 pm: Lets face it, if a stain does not come out after the first clean or with your normal spotters chances are that stain is not going to budge, it's a stain not a spot and should be qualified when you turn up that results could be limited or it may need further treatment, either way it would be classed as damage restoration. Putting carpet back on the grippers is not what I would call cleaning and is an extra.
Title: Re: 3 rooms for £99
Post by: Shaun_Ashmore on November 11, 2008, 09:46:45 pm: Make yourself a price list of extras, £99 for 3 carpets would be for a straight forward clean (which has been said) but then for scotchguard and fitting and upholstery cleaning etc etc etc then these would fall into this catagory, I think they call it an upsell (not bait and switch)

Shaun
Title: Re: 3 rooms for £99
Post by: clinton on November 11, 2008, 10:36:47 pm: Shaun

Have you ever done this offer or like as you also have been going for a good few years ???

cheers clinton
Title: Re: 3 rooms for £99
Post by: roger underhill on November 11, 2008, 10:44:05 pm: As I said earlier I think that this can lead to a downward spiral in prices, when your ads go out £99.00 for 3 rooms how long will it be before the competition advertise 3 rooms for £89.00.
Title: Re: 3 rooms for £99
Post by: Mike Osbourne on November 11, 2008, 11:00:02 pm: You are also going to get hacked off with the calls.... How much for 1 room or possibly 2? Oh, er I'll get back to you.

You have made it even worse to sell 1-2 rooms at a reasonable price because they will just divide by three and no amount of telling them about min charge and set-up time etc will wash.

3 for 2 on the other hand give you far more flexibility. You know what they want before you give them a price.
Title: Re: 3 rooms for £99
Post by: Shaun_Ashmore on November 11, 2008, 11:13:20 pm: I used to do things like that but IMO they are futile because you get customers that will shop until they drop to get a cheaper price also you get old customers that want this deal all year round and also 3 of the biggest rooms in the world or someone saying I've only got 2 rooms can I gave it for £66, the list goes on.

To your database it could work but I like to get them to ring and at least enquire, as someone else stated, you can look around and £99 for 3 carpets is not cheap! you are selling as it seems on price as that is your selling point not the care and attention that you are going to show to the job.

Experience says leave it, irrelivant of prices if you do any kind of promotion and get it out there you will get a return on your investment, the 'deal' is a lazy way of booking work in and your telephone in theory becomes a booking line (providing they call and book)

3 for 2 creates intrigue and customers have to call to at least enquire, I bet it will get double the amount of enquiries unless you are doing 3 carpets for £49.00.

Advertising price just creates price shoppers and less good quality work, a better way would be to state, "ring now for latest offers!" or if you package sell "we have a cleaning package to suit everyones budget"

Get the phone ringing like Derek does on his leaflets!! I think Derek is a breath of fresh air on here with his shoot first ask later attitude at least he gets things done ATM he's thinking like a shopper and not a CC it's when he comes off the Viking and starts on the Fabric Restorer that he'll have become a carpet cleaning victim.

Shaun
Title: Re: 3 rooms for £99
Post by: clinton on November 12, 2008, 07:26:27 am: Shaun

Your right there with derek he thinks outside the box so creates another selling thought not as a c cleaner but as a customer.

Am also like you shaun and have a client base from over 15 years so they would be the ones i would target maybe :)
Title: Re: 3 rooms for £99
Post by: Paul Davidson on November 12, 2008, 09:34:30 am: Quote from: Shaun_Ashmore on November 11, 2008, 11:13:20 pm
I used to do things like that but IMO they are futile because you get customers that will shop until they drop to get a cheaper price also you get old customers that want this deal all year round and also 3 of the biggest rooms in the world or someone saying I've only got 2 rooms can I gave it for £66, the list goes on.

To your database it could work but I like to get them to ring and at least enquire, as someone else stated, you can look around and £99 for 3 carpets is not cheap! you are selling as it seems on price as that is your selling point not the care and attention that you are going to show to the job.

Experience says leave it, irrelivant of prices if you do any kind of promotion and get it out there you will get a return on your investment, the 'deal' is a lazy way of booking work in and your telephone in theory becomes a booking line (providing they call and book)

3 for 2 creates intrigue and customers have to call to at least enquire, I bet it will get double the amount of enquiries unless you are doing 3 carpets for £49.00.

Advertising price just creates price shoppers and less good quality work, a better way would be to state, "ring now for latest offers!" or if you package sell "we have a cleaning package to suit everyones budget"

Get the phone ringing like Derek does on his leaflets!! I think Derek is a breath of fresh air on here with his shoot first ask later attitude at least he gets things done ATM he's thinking like a shopper and not a CC it's when he comes off the Viking and starts on the Fabric Restorer that he'll have become a carpet cleaning victim.

Shaun

Derek will be well chuffed with his Gold Star!! ;D

cheers

Paul
Title: Re: 3 rooms for £99
Post by: JandS on November 12, 2008, 09:56:34 am: Got a picture of Derek's leaflets?

Never gone down the lealet road yet, put off by adverse comments by other people plus I know what I do with leaflets.
What's the average return with a well done leaflet? 1%?

That's 10 per 1000.
How long to deliver a 1000? 100 an hour about average.
How much to print them I've been quoted £125 for 10,000 quality paper leaflets.

Let's have a look at your leaflet Derek.

John
Title: Re: 3 rooms for £99
Post by: Mike Halliday on November 12, 2008, 10:03:21 am: John it more like 0.002% so put out 1000 get 2 customers ( I think that the right % for 2/1000)
Title: Re: 3 rooms for £99
Post by: JandS on November 12, 2008, 12:23:13 pm: Think it's 0.2 Mike but know what you mean.
Is that all??
Not worth it then purely on the time factor.
Love to see Derek's

John
Title: Re: 3 rooms for £99
Post by: JandS on November 12, 2008, 12:35:52 pm: 0.1
Title: Re: 3 rooms for £99
Post by: JandS on November 12, 2008, 12:36:25 pm: 0.2 right first time wtf
Title: Re: 3 rooms for £99
Post by: derek west on November 12, 2008, 02:11:12 pm: 5 calls from 440 leaflets, the pink ones.
3 jobs totalling £283. and 1 referal from a leaflet job, still pending.
still not had chance to get anymore out.
not saying thats what i'll average as i may have got lucky, but it looks promising.
10% discount on them, don't like giving prices away, they get to know the price when i go and do the survey. its my way of feeling the customer out. and talking them into paying for a quality job at a reasonable price.

shaun
are you after a xmas present, cos your going about it the right way.
clinton
yours is easy, crate of viking lager, you can have mine, i'm on the fab restorer.
derek
Title: Re: 3 rooms for £99
Post by: Aquakleen Restoration Services on November 12, 2008, 03:01:53 pm: Does pink make that much of a difference? The background to my leaflet if blue to go with my company name of Aquakleen. It would be easy to change it to pink! John
Title: Re: 3 rooms for £99
Post by: carlton care on November 25, 2008, 09:04:26 am: The pink flyer was from the Pirannha marketing people, who plaguerised it from elsewhere. There was a guy I dealt with in London over 30 years ago, who used exactly the same marketing ideas, ie, BIG sheet lots of info with attention grabbing headlines and stars with offers. He even had the " hand written " in blue ink bits.
The man made millions from direct mail, before the name was invented............don't know if the marketing was his ideas, or copied from somewhere else...............but it worked.

There is little that's new in marketing, you just have to find what works for YOU and if you are VERY lucky it might be what someone is already doing.
Title: Re: 3 rooms for £99
Post by: Mark Sadler on November 25, 2008, 09:47:28 am: Quote from: Mike Halliday on November 09, 2008, 05:00:55 pm
damn!! you blown the whole Idea to bits :-\ :-\

why didn't I think of that problem.....wait a minute.... I DID!! :D :D

I'd just put this at the bottom of the leaflet

'But don't think we'll only clean 3 rooms!! we'll happily call to your home to clean just one carpet, please call us to arrange a free survey....... & don't forget, we also clean upholstery'

I am not VAT registered, and I employed the £99 for three rooms approach 6 month ago, It's the best thing I ever did, I have a steady stream of business, making a very good living, giving away free spotter with every job this keeps them coming back. Ive already had loads of referals due to my tel number being printed on the side of these bottles. Unless something even more drastic happens to the economy I have found my perfect price structure for this neck of the woods anyway. I suppose its down to how big your overheads are.
Title: Re: 3 rooms for £99
Post by: Aquakleen Restoration Services on November 25, 2008, 11:29:57 am: Hi Mark,
Im not far from you but far enough not to be a threat! How many say per 10,000 took you up on the offer as I am seriously thinking of doing it myself?

John
Title: Re: 3 rooms for £99
Post by: brian willis on November 25, 2008, 12:03:52 pm: I use the pink leaflet put out 7000 paid for itself in the first week,plus its about getting your name out there . going to send out again next week,going to keep sending to the same area each time.
i have a good leaflet from dp looks very good, wasnt sure about being pink but it works well happy.

bri
Title: Re: 3 rooms for £99
Post by: Mark Sadler on November 25, 2008, 01:15:48 pm: Quote from: brian willis on November 25, 2008, 12:03:52 pm
I use the pink leaflet put out 7000 paid for itself in the first week,plus its about getting your name out there . going to send out again next week,going to keep sending to the same area each time.
i have a good leaflet from dp looks very good, wasnt sure about being pink but it works well happy.

bri

HI John,

Brian is right, its a complete numbers game, I found the first couple of leaflet drops didnt really bring in th ROI but after the third drop to the same places, i got bombarded with work, this has tailed off just a little, but still have a full book until January. The trick is to be consistent with your leaflet drops, I call it (Constsant Marketing).

My customers are wowed by the cleaning results and value for money there getting.

I drop 5000 leaflets every month. 5000 = average 33 jobs, works out at 1 job every 150 leaflets which I know doesnt sound a lot but you do the math and you will see the ROI. £99 is extermely cheap for 3 rooms and the custys know it.

You must not stop marketing even in busy times, keep the momentum going. I wish you luck with your new price structure. Owe by the way, A good looking straight forward leaflet is also a very important factor, Try and incorporate something for free in big letters. Eg Free bottle of spotter every job.
Title: Re: 3 rooms for £99
Post by: JandS on November 25, 2008, 06:02:42 pm: Brendan you wouldn't have to go out and quote the offer is 3 rooms for £99 already quoted for the customers.

John