Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: proclene on September 13, 2008, 07:07:31 pm
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I've been trying to design a leaflet to do me the rest of the year, put together some bits and pieces and came up wth this. If possible could you let me know what you think. No-one seems o be spending at the moment so trying to target the higher income homes with more disposable income,
I've been thinking of giving up my part time job to go full time in CC but responses are so uneven at the moment.
Cheers
Derek
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sorry forgot the pic.
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Hi,
My first impressions are that you intend and can hopefully supply a top quality job...........
BUT, I then feel you let yourself down badly by underpricing your service, I quote "Carpet Cleaning using our powerful machines & World Class chemicals.....£50,00 for first room"
Even a slightly larger than average lounge should cost closer to £100 in my opinion if you intend to give them the best clean ever!
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Dont offer to clean leather and condition with the "Finest Oils".
All oils are removed from the hide during the Tannin process so offering to replace them is not possible and anyone knowing anything about leather will assume that you do not know what you are doing.
When cleaning leather you will only clean the finish, not the leather!
Roger is right regarding prices, 3pc leather for £55 is far too cheap and will deter most people.
Mark
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Derek
my first impression is why put a price the only people that are interested is price shoppers and they will always find someone cheaper .
why not just put second room half price if you want an offer .
I think the main thing is to get out as many leaflets out as you can .
explain on your leaflet what you will do what thet will get ie .
fast drying times pre vac etc
once you get a quote always go out .if they insist quote high as it unlikely that they will phone back .
once at the custy house test what carpet is, and measure up spend time telling them what you are going to do .
you will get a far bigger price .
Neil
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What type of stainguard do you use, giving it free when its normally an extra 50%?
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I wouldnt offer stain guard protection without cleaning unless it was a day old carpet.
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I think it's a bit wordy but also think it will help make your phone ring which is the object of the exercise!! ;)
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My first thought was it was a Fast Track leaflet, it has borrowed heavily from the Alltec/Joe Polish advertising.
Thought the leaflet is quite good, it says on the leaflet leather cleaned for £55 but is down to £45 on the website.
Can I add I think the website is awful, what is D&G Online? I thought the whole site looks bare.
Can see the thinking behind The Maintenance Plan and I like the idea but that is far too cheap to clean and Promite twice per year, I can only think it is because right now you see it as extra income because you have another job and on a spreadsheet over the course of a year the figures will look good but the reality would be very different.
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Dear all,
In my area there are companies that have been going for years that charge £25 for lounge and half price for other rooms, i thought that this was the market value in my area and didn't want to charge too high a price as it might deter folks from using me. I would love to charge £100 for a lounge but don't think i would get it, not sure it is a hard thing pricing when others offer so low prices.
Concerning my website, D & G online is a local online directory which gives me free advertising in exchange for putting their name on the site.
This was my first attempt at my website and i do agree with gary because i don't like it either, i just haven't had the time to sit dow and change it but on holiday this week so i feel it getting done this week.
I use fluoroseal from Prochem, i don't like giving anything away for free but seems to work.
Cheers
Derek
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i agree with the others, im all for doing offers but your pricing is way way to low
maybe you should sit down and work out exactly what profit you are making charging these prices, you will be shocked at just how low it is! sometimes it works out you might be LOSING MONEY just by doing the job, in which case you might as well stay at home and do nothing
i find the best offers i do are to existing clients, you can even extend the offer to their families and friends then at least that way you are being recommended by your already happy clients
as far as being quite..... well dont worry xmas is just around the corner and soon you'll be pulling your hair out trying to fit every job in
p.s i would scrap putting prices on your flyer, go and do a quote instead and explain face to face why they should choose you over every one else, works well for me and its the only way i work it also gives you a chance to up sell to more cleaning or protector, mabe by adding in a stairs and landing rather than just having the hallway done.
i find most people don't know what to ask or even what they want, what they do want is a professional to take away all the hassle, thats where we step in, give them advice, if a room is beyond cleaning then be honest and tell them that, this way your clients will have the utmost respect for you,
its not about getting as much work as possible, but providing a fantastic service, you will find the referall will go up a huge amount
SORRY its sounds like i'm preaching, but its just my opinion
P.S PUT YOUR PRICES UP..........
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I think it's a perfect example of why carpet cleaners should stick to cleaning carpets and leave leaflet design to people who know about graphic design, its amateurish.
if we leave the content alone and just look at the actual design. Was it done in MS Word ? (if so) unless you are an expert in Word its very hard to design a good leaflet using the options available.
because of the limited options you have had to use colour & typeface to emphasize the parts which you want to draw attention too, this makes the leaflet look cheap, Comical and as I first said 'Amateurish'
you need to look in the Sunday supplements towards the back and see how the big adverts use; colour. textboxes, photos, fading etc..etc..etc
invest in a desktop publishing programme some think like MS Publisher or Corel Pro, or even better get it designed by an expert.
Mike
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There you go, top advice from top marketers............
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I agree
look at some typical ads in magazines etc, its all about pictures and the right sort of wording, size of wording and positioning. (as Mike said leave it to the experts!)
Call in a graphics guy, the expense will be offset by the amount of extra work you will gain
Regards
Gary
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When I had some leaflets done only a few months ago I used a firm Mike Halliday recomended, one used by carpet cleaners a fair bit - so has knowledge of what "we" are asking for.
I simply said "look at my website (which was done by a pro), I am on the "green" side but dont want to over promote, want NCCA logo somewhere, picture of me with my wand (I provided), heres a few things I would like to promote but appreciate too much is not good, you know what works from the repeat business you get - send me a sample of your ideas".
That was it - they did a design which was good, just a few tweaks and that was it, job done.
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looks like to much text to me you need some pics on there,
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Lots of good advice here the only way to find out if people will pay is to give
your pitch then your price and a closing statement.
you can try different leaflets to see what works in your area high dem
areas might need a pro leaflet.
I would drop prices and 'more wand passes' sounds really unpro
if you look at some of the guys websites they offer money back guarentees
with there promise of the best clean ever for me that gets attention
Ryan