Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: rich hand on September 05, 2008, 05:42:54 pm
-
Simple
-
Simple
Dont be too hard on yourself Richard - I found you to be an intelligent sort of person. :D
-
I thought every 3 months was frequent!
But any way if you are going to do them that soon really dont think there will be any difference between 4 and 6 weeks.
-
how about every 4 weeks for 6 months to get you planted in thier minds, then every 8weeks there after.
mike
-
I never done them that frequent. Does it work any better?
-
I've heard the figure of 6 weeks being bandied about before in terms of direct mailing frequency. So "They" say, "they" obviously being those who talk about marketing stuff.
I'm just about to embark upon a small-scale campaign within a mile radius of home in a joint venture with another company. I'm going to suggest we do it once a month up until Xmas and then re-evaluate what's the best attack for the graveyard zone in the new year, whether to step it up or not waste the money. You never know about the unmeasurable stuff like brand awareness, just because you don't get a phone call doesn't mean a few people haven't got your company name/logo engrained in their mind.
Last time he talked about it, Derek West said he's adopting this saturation approach with the leaflets initially, to try and get his company name recognised locally more than actually create direct responses. It'll be interesting to hear how that has been performing by this time next year and then the year after.
Incidentally, Derek's been quiet lately ???
-
I have already started doing what Mike says about tageting leaflets very local more often, because it makes sense and I like only driving 5 mins to a job 8)
I had 3 months in mind, think I might reduce it to 2 monthly.
-
Thats funny Joe but thanks ;D
I was thinking of doing something similar to Mike ie. every 4 wks for 6 mth and then reducing to every 2 mths. Think thats the one
-
I do a three mile radius every week delivering about 4k leaflets! There is a big a problem down in London with Junk Mail every letter box/door has a sign saying "No Junk Mail or Advertising Circulars flyers" so I know a lot of my leaflets are going in the bin with out being looked at there are companies droping 5-6 flyers a time through every ones letter box daily including mine. So my response rate is very low and sometimes slow I am doing a job on Tuesday the lady said she got the flyer three months ago every little helps I suppose.
-
Was thinking that as well where is derek ???
Was he moving house or something?
-
Did a job today and chatting to the customer he said it was the first time he'd seen my leaflet and it was spooky because they had only just decided to have the carpets cleaned.
I have leafleted that house personally at least every 8 weeks for the last two years.
Now whether that is a good or bad reflection on leafleting I'm not so sure, but if you are going to do it you need to keep on doing it regularly.
-
ive found leafleting a complete pile of wank.
-
I think with leaflets you have to keep the faith.
Been said before
But i got a job last week from one of those Long Roads with long drives etc we did about 4 months ago.
From a drop this road has been one of my most sucessful returning 3% not .03% so although it took longer to do was worth the effort. It has also returned a higher order value.
-
never
-
ive found leafleting a complete pile of wank.
Dan, Why dont you just tell us what you really think!!! ;D
cheers
Paul
-
just having some leaflets done and getting them delivered for £10 .00 per thousand saves me walking the street
-
ive found leafleting a complete pile of wank.
;D ;D ;D lol
-
Thats v cheap ten pound for them to be droped off :)
-
How are they being delivered Brian? Hopefully it's not screwed up in a bunch with 6 others, although at that price it may well be :(
If they're going out on their own or with one other that's a hell of a bargain though!
-
Just wondered guys, on average with how many leaflets can be delivered per hour? :-\ also how much are you paying per 1000 delivered?
cheers
Paul
-
paul
Some claim 160 an hour guess it depends if you are an Olympic Athelete
I would suggest 80 to 100 unless you do rows of terrace propties.
But the best way is to take a kitchen timer set it for an hour see how many you deliver.
Next set it for three hours see if you can keep the pace up.
At least you will get some out instead of asking and thinking about it.
-
In the testing I've done, I've managed as much as 380/hour in one part of town consisting of decent grade housing but long straight streets and no driveways, which is Blandford, Neale & Kingsely on this map:
www.maps.live.com/default.aspx?v=2&FORM=LMLTCP&cp=sr245xgy5qm4&style=b&lvl=1&tilt=-90&dir=0&alt=-1000&scene=11779604&phx=0&phy=0&phscl=1&encType=1
I've also got out as little as 100/hour in another area where there are big detached houses spread far apart with some long drives.
That's Warkton Lane and the Poplar's Farm Rd area on here:
www.maps.live.com/default.aspx?v=2&FORM=LMLTCP&cp=sqy44sgy8gr2&style=b&lvl=1&tilt=-90&dir=0&alt=-1000&scene=11782092&phx=0&phy=0&phscl=1&encType=1
(count the swimming pools and conservatories!)
IMO areas like this are the best compromise:
www.maps.live.com/default.aspx?v=2&FORM=LMLTCP&cp=sr2zvtgy5vbw&style=b&lvl=1&tilt=-90&dir=0&alt=-1000&scene=11779551&phx=0&phy=0&phscl=1&encType=1
They're full of people with disposable income to spare and not too much walking between letterboxes.
-
If you can't deliver your own flyers go and speak to the local takeaways that have dropped a flyer through your letter box, ok it's not solus but you can half the costs of getting your flyers out.
Paul Kinder Clean
-
Ian
This per hour thing seems very much on your mind. So what if someone can deliver x number of leaflets per hour. We all know the important thing is the £ return on that time.
A block of flats can deliver multiple hundreds/hr delivery, but still not return as much as a posh area doing 80/hr.
-
Mike
Mike.
The Guy asked the questioned.
Why is it on my mind ?
Well I do pay someone , to deliver solus and cost per thousand appears to be a benchmark . Plus I like to ensure i am getting productivity and paying fair rate.
I know I could used Post office and get Fixed price per thousand.
I tend to work out profitability of distribution as a ratio cost of leaflets cost of delivary sales achieved etc
-
I have leflet phobia. used to do them all the time, spare half hour here and there. Did get ok results. But have had fingers quite badly bitten twice putting my leaflet through door. It has really put me off doing my leaflets. not desperate enough to go back to doing them, YET.
-
paul
Some claim 160 an hour guess it depends if you are an Olympic Athelete
I would suggest 80 to 100 unless you do rows of terrace propties.
But the best way is to take a kitchen timer set it for an hour see how many you deliver.
Next set it for three hours see if you can keep the pace up.
At least you will get some out instead of asking and thinking about it.
Thanks Ian, thats gives me a decent guide to work from.
many thanks
Paul
-
300 per hr on terraced with no steps, 80 per hr with drives..
-
But have had fingers quite badly bitten twice putting my leaflet through door
Christ what kind of people are you delivering these to?!!
:)
My tactic, learned from being a paperboy for many years, is when you have a letterbox that requires fingers going through to push the leaflet in..... flap the lid of the letterbox once before you stick your fingers in. You will be able to hear a dog bark/growl or claws scrabbling across the hallway.
Sometimes they'll hear you walking up the drive but not bark, I've learned to listen carefully when I approach the door.
I just learned to be real quick really, regardless of a dog being there or not, best defence against it! :D
-
here i am,
all moved house and ready to embark on my latest ad scheme.
leaflets are on hold at the mo.
decided to go along the rag/mag/ad road.
theres an ad mag that gets delivered round our local area.
its £180 for front page and it circulates 5000 copies once monthly, so £35 per thou printed and delivered. if it works then i'll source more and take that route, and then where it doesn't go to i'll leaflet, just seems easier and on the whole more economical, plus it gets delivered on its own and with a front page its like a leaflet but with the added incentive not to bin it. i'll let ya know,
ps, not sure i'd go in the middle pages though, its front page or not at all.
derek
good to back, long story,