Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: kinder clean on August 19, 2008, 06:26:06 pm
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I see that several CCs on here are using the multiple websites approach for marketing, up to 14 in some cases, Kev Loomes, Doug Holloway, Shaun Ashmore to name a few.
Can you guys offer some feedback as to how many enquiries you are getting, for instance I have just the one site (needs a lot of work still) but lets say I had 2 or 3 sites, all optimised and giving a good, clear message to the reader, what increase in enquiries can I expect per extra website?
Do you not find the same customer just posts the same enqirey to all your websites thinking each is a different CC company?
Obviously this must be working for you guys, can those using this approach give some advice and reasoning behind it.
Also what about costs involved, web hosting for example with a reliable service costs me about £14 per month for the one site.
Any advice much appreciated
Paul - Kinder Clean
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I have 13 url's heading to 2 sites ........... one is template based that i run (£29.99 for WebStyler and £4.99 for 2 years with name) and the other is done by Mark Roberts (for one off cost including SEO which gets me onto 1st page of Google on many specific searches).
Have had customer say that 8 out of 10 results on one page, were to me once ;D
All roads lead to Rome.......... or so they say ;)
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I have 2 but the only thing I do get from No.2 is the same web enquiry as I get from No.1, invariably one will be better than the other, if they were that good having multiples then I would have 100's.
Shaun
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Just a case of the more stones you throw, the more chance one of them is gonna hit. Some sites can give a better response purely because Google deems it better suited, even if another site can be better due to links etc. It's not an exact science.
For instance, one of my sites has 134 No 1 Google positions for various terms (and with a good linking programme), but some of my others will come up just as good for different search terms even though there are no links.
I paid about £50-60 for the year and I can host as many websites as I want (17 at present 3 non related) ;D
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We have two quality sites, using seperate e mail addresses, both pr 3, at the moment. :)
Pointing a lot of urls at one site can damage the main URL title site though.
Regards
S
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ive got one web site, i have keywords on adwords and have bought 2 domain names that match the most popular keywords, any advice on what to do with them, i have no idea about web sites and seo so i'm struggling, made a few enquiries and basically they want me to win the lottery so i can pay them, surely theres people out there that can help me at a sensible price. and then the question would be, is it worth it, will i get jobs from it?
derek
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We have two quality sites, using seperate e mail addresses, both pr 3, at the moment. :)
Pointing a lot of urls at one site can damage the main URL title site though.
Regards
S
Know what you mean Spence, all our sites have differnet e mails.
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Kev made a good point, "It's not an exact science."
A lot of the sites I compete against don't deserve their position. But their up there.
(Not saying Edinburgh)
Age of domain name certainly seems to play a large factor.
Rab.
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Derek. I think there are 2 people who can help you, Mark Roberts and Chris Boswell.
I have Chris's details if you like?
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Dave
Sent you a link request - did you get it ?
Steve
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I did ta, i need to figure out how to change and add links in code as my site isn't template run anymore ::)
Will try to do it tommorrow ;D
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Cheers Dave
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Hi Guys
I have over 100, some generic such as www.leatherclean.co.uk and others which cover my area so on any particular seach I have several chances of 'being chosen'
I also have a number of sites with other CC's using them on a commision basis, some good , some not so good !
I also have a few fledgling shop sites.
About 40 of my sites are not even started yet as I am too busy cleaning carpets as a result of having so many sites.
I have a couple of beauty treatment sites, yes I know I don't need it, ::) fencing, plumbing etc.
I also have www.wembley2018.net in case we get to stage the World Cup and www.thegreenolympics.com which I will push for London 2012.
Cheers
Doug
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Hi Clinton
Many have tried all have failed, a Villa in Portugal will do ;D
Cheers
Doug
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How many enquiries on average do you guys get from the internet side?
Paul Kinder Clean
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HI All,
40 website URLs my word, you must have lots of money to waste.
I would sugget you goto this website and do a bit of reading www.webpronews.com
These boys are the Dogs Bo**ocks when it comes to SEO, Web design/structure etc....
This site has a huge resource from the best in the business including tips from Googles very own top developers and programmers.
Happy Reading
Roger
P.S anybody interested in link exchange. www.cleanitup.co.uk/smf/index.php?topic=60248.0
Sorry theres no http but having the dreaded Internal Server Error
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How many enquiries on average do you guys get from the internet side?
Paul Kinder Clean
I have 2 website urls (One live and the other Re-directed)
www.ecowindow.co.uk
www.ecowindowcleaning.co.uk
And ive just started link exchanging today so would expect my visits to increase by about 15% this time next year.
Stats Below
(http://)
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On average about 20 enquiries a month. Most enquiries turn into jobs because i advertise my prices on my site.
Roger
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ive got one web site, i have keywords on adwords and have bought 2 domain names that match the most popular keywords, any advice on what to do with them, i have no idea about web sites and seo so i'm struggling, made a few enquiries and basically they want me to win the lottery so i can pay them, surely theres people out there that can help me at a sensible price. and then the question would be, is it worth it, will i get jobs from it?
derek
I tried Google Adwords too, unless you have a bucket load of spare marketing money stay well clear.
The ROI was a joke.
Getting jobs from websites is very difficult you have to make your site sticky meaning (your potential or current customers have a valid reason to return for example to make an online payment for your services etc...
There is no such thing as a cheap good web developer unless there going to do out of the goodness of there heart.
Regards
Roger
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Hi Guys
Roger, I get 20 enquiries in a day or two and have been reading webpronews for years ;)
Cheers
Doug
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Hi Guys
Roger, I get 20 enquiries in a day or two and have been reading webpronews for years ;)
Cheers
Doug
20 inquiries a day thats unbelievable well done, have your websites been live very long?
My stats are very reasonable as my site only went live 7 month ago.
Also how many of you have forgotton about the other 100s of top search engines have you forgot about Eg: Lycos, altavista, msn, aol etc... they all still have a good market share...even though these engines crawl google for listings its still a good idea to submit to them.
The webpronews bit was for the newbies not the old hats.
Regards
Roger
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Hi Guys
If you are linked to other sites which are searched , then you will altomatically be added to the crawling list for different search engines and have no need to submit.
A lot of 'experts' believe it is best to let the search engines find you in this way.
I am no.2 for carpet cleaning on Yahoo but about 30 on MSN although my work comes from more specific searches .
Some of my URLs are now several years old, like most things in life if you put in the work you will be rewarded.
I have learnt lots from other internet CC's but most of all have tried to create proper sites which relate to everyday CC, leather etc.
Cheers
Doug
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Doug
It all sounds a good set up and if its working for you it might give us all something to aim at.
As i am new to the net am sure its the way forward.
Doug
Do the customers who phone for a quote or e mail you know you are the same guy?
If so how do you get around it. cheers clinton
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Hi Guys
If you are linked to other sites which are searched , then you will altomatically be added to the crawling list for different search engines and have no need to submit.
A lot of 'experts' believe it is best to let the search engines find you in this way.
I am no.2 for carpet cleaning on Yahoo but about 30 on MSN although my work comes from more specific searches .
Some of my URLs are now several years old, like most things in life if you put in the work you will be rewarded.
I have learnt lots from other internet CC's but most of all have tried to create proper sites which relate to everyday CC, leather etc.
Cheers
Doug
Doug,
Sorry mate but your not an expert on (Search Engine Optimisation) or web development in part your right about about being linked to other sites this is very important, but when your just starting off it is imperative you submit to the other engines such as msn, aol,lycos etc..
Try to create proper sites, what are proper sites in your opinion Doug?
Take tesco for example do they have 1000's of urls for every individual product they sell for eg: www.grannysmithattesco.com, I think not, they have good web developers that use the likes of google shopping to gain exposure, and yes they have lots of money but you still dont need lots of urls to gain high placement on the engines, all you have to do is change the html for the Home page and follow the specific set of ranking rules for that engine, about 60% of engines have different rules. More time yes but will save a bucket load of money in the long run.
Im an ex web developer with 15 years experience and keep in touch with the ever changing rules of (SEO) for most search engines.
I have one website targeting Window & Carpet Cleaning and is on the first page of nearly all engines for my specific keyword search's.
Regards
Roger
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Doug,
wow! I,m sure there is more work comes from the net in the south east. theres alot of c/cers on the net in that area.
thank you for being so honest and helpful in your replys,
constructive critisism; Your large text on your sites make them look a bit ameture. smaller font would look far batter!
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Doug, what other search terms are people using other than the obvious, carpet cleaning?
many search leather? what about patio cleaning?
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Roger i just got a link from Solutions and Cleansmart and search engines found me in a week.
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I have another bit of advice, How many of you actually have tested your website in different browsers, there are 64 different types of browsers to be exact although Firefox & IE have the biggest following there are still millions of people world wide using different types.
If for example someone looks at your website and they are using the Safari operating system for imacs and your website looks like a load of scattered words and pictures then you will lose that customer for ever.
You can test your website design and different screen resolutions for consistency if you goto www.browsershots.org/ and type your website address in the submit box, it can take upto 30 minutes for the results to come back and you will get thumbnail snapshots that you can maximise and see what your website looks like.
I normally submit my site then go and have a cup of tea some results will be back but not all.
This is an excellent resource for webmasters and developers.
Roger
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Hi Guys
Roger, not sure where you got the idea I am some sort of SEO expert, I have never claimed to be !
What I am is an enthusiastic amatuer who has managed to get top / first page positions for leather cleaning, carpet cleaners, carpet cleaning ( sometimes), dry carpet cleaners, sofa cleaning, green carpet cleaning , eco friendly carpet cleaning etc.
I also have many top positions for my key words, like carpet cleaning essex etc.
I also have CC sites covering most of the country, some of which are 'rented' by other CC's, spoke to one yesterday who has had about 1500 worth of work in the last two months.
I dont get 20 enquiriesevery day, I did say in a day or two but yesterday for example had 8 of which I converted 3.
As for the other questions don't offer patio cleaning but could get top rankings if I wanted to, leather cleaning already answered, no very few customers ring more than once, they can work out it's me again, the point is to create an omnipitent presence.
Off to work,
Cheers
Doug
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Do you rent them doug?
Well to get to the number one spot as you claim you must be doing it right..
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Doug if your converting 8 inquiries every two days into 3 jobs thats 42 jobs per month from your websites thats astonishing mate you seem to have the knack for targeting the exact audience for your line of work this is something that most seasoned professional web developers have trouble doing, your in the wrong business and you should offer your Webmaster services to CIU members and make a fortune out of it. ::)
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Hi Guys
I have been in the CC industry for almost 30 years, and therefore have a feel for the types of customer I wish to attract. A webdesigner will only really know the web design industry.
I remember a West End advertising agency coming to the firm I worked for in the 70's, we made roofing products, papers, other non wovens etc.
My boss, a boffin briefed them, off they went and came back with a load of rubbish, my boss's info had been far to technical and they had not grasped it at all.
As I mentioned a number of CC's are renting my sites with varying success, but not yet ready to give up CC ;)
Cheers
Doug
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A lot of web designers do not know a great deal about SEO in this area, we get similar stats to Doug but use only two sites.
S
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I put out a request for Mark Roberts details about a week ago as I wanted to speak about my website, but still nothing!!!!!!! ??? does anyone have the guys e-mail please.
Cheers Paul
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I tried ages ago and no reply Paul. Use Chris Boswell, he updates me most days on progress and is always contactable.
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I think a few on here were lucky to catch Mark on the way up.
Some got a very good site and seo done for peanuts. When the demand outstripped supply I think he started putting his prices up.
Wouldn't be suprised if he's doing work for bigger companies that throw thousands at him.
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Hi Guys
Obviously the one day snap shot I gave relates to my local sites of which one receives the vast majority of hits.
Across the generic sites the number of visitors varies with www.leatherclean.co.uk being first and www.sofacleaning.co.uk second.
Cheers
Doug
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Rabby's another carpet cleaner/web designer he got loads of sites at positon one. give him a go, www.capitalcarpetcare.co.uk or www.transwebdesign.co.uk
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Lots of speculation about Mark ::)
S
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Is Mark still CC Spencer?
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Yes, he is, he has been really busy with c.c and websites, he has been doing quite a bit of work recently with Natural Carpet Care, setting up sub domains.
Regards
S
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Guys . if you need a little tip for your SEO work just go to google and follow their guidelines. There is no magic in SEO work. Google simply performs an analysis on everypage in your site and will calculate the relevancy of the content, page name, page title. etc.
As has beed previously mentioned, links to your site from other sites are also very important (These aid to increase your google pagerank. )( Ps. its best to get links from relevant sites to the page you are promoting)
What is important is your content for each page.
if you are trying to promote 'carpet cleaning' make sure your have the keyword in your content,page title, page description and in your HTML headings....META keywords tend to get overlooked these days as they were previously spammed.
A new approach ??
As it is increasingly difficult for new sites to gain a high place quickly, how about extending your targeted keyword to 'carpet cleaning in Kent'.
Even though you are narrowing your target market, your are likely to gain a higher natural position in google as less people will be competing over the later keyword.
You now stand a greater chance of gaining a good position in google, and an even greater chance of converting your potential site visitors to make contact with you ( Because they have actually found the correct relevant service that they want)...
Final note.
Try and keep your bounce rate low (Monitor with google analytics's )
It is good indication that people are finding what they want when they come to your site.
A higher bounce rate will indicate that the user is not interested in the page they have landed on ( due to it differing from the keyword that your site was found in google )
Hope this helps you
Andrew