Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: seandyer2003 on August 16, 2008, 10:10:17 am
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Im going to print 5000 leaflets this week, and just wondered how many anyone who has dropped alot can average in an hour/day?
I reckon i can do a thousand ish in a good day, but might be wrong there??
Any thoughts? dont wanna give to a distributor because a.costly b.dont know if they get there! c. i want to be selective about the houses.
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It will all do with area you target, ive done long streets where its house after house and youll do a lot but ive also done areas like ramsey street which are more tiring.
Chris
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If you do town/terraced houses 4000 a day is possible (But its a long hard day),... but to be honest you'll prob want to target big detached houses with long driveways etc,.. so as little as 300 - 400 can be the result.
The response will be similar though,.. so don't concentrate on the quantity of leaflets delivered, just the quality of houses that receive them!
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yeh, i am concentrating on big houses, drove past some today and they are HUGE, someone will no doubt be around there cleaning but they cant have them all!??
They have long drives, but you cant get in, gates and intercoms, but postboxes are on wall at front so not so bad!!
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Dont expect to get calls the next day either as im now starting to get custys ringing that i dropped 4 months ago, this can even happen years after too.
chris
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Oh yes, sometimes literally years later you can get a call.
Don't expect too much and you won't be disappointed. 5000 leaflets will bring in about 50 responses give or take. Think of leafleting as an on going process.
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Oh yes, sometimes literally years later you can get a call.
Don't expect too much and you won't be disappointed. 5000 leaflets will bring in about 50 responses give or take. Think of leafleting as an on going process.
On average, I find the £1 per year per leaflet dropped is a reasonable figure. Sometimes it will be nothing. Sometimes it will be more.
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£1 per leaflet in a year,right well im going to go drop 50,000.
Chris
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don,t waste your time with leaflets , your much better knocking , i got 4000 delivered and got 4 jobs so far regards alan
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Over the years I have done OK with leaflets but door knocking is more instant. The trouble I have found with door knocking is that you get a much higher percentage of time wasters.
They haven't ever thought about having a window cleaner but then you turn up and ask if they want their windows cleaned. They say yes but only because they are the sort of people who are suscepable to suggestion.
If you said do you fancy a quick bonk on the settee before the old man gets home they would probably say yes to that.
These are the sort of people who buy cat food at the supermarket because its on special offer even though they don't have a cat.
After they have had their windows cleaned a couple of times they soon lose interest and start to mess you about. Short attention span, everything is a five minute wonder with these people.
With leaflets if they take the trouble to phone you its much more likely they are going to be serious.
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vince ,you should go into comedy ;D ;D ;D
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don,t waste your time with leaflets , your much better knocking , i got 4000 delivered and got 4 jobs so far regards alan
it could be that your leaflet put people off for some reason :-\
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but with leaflets you have too hope the phone rings and then when you do get a call you have to go back and quote it , wasting time and diesel , knocking gets an instant result , most people who drop leaflets are frightened to knock doors lol regards alan
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£1 per leaflet in a year,right well im going to go drop 50,000.
Chris
Trust some bright spark to come out with that one :)
OK. You know what I mean. £1 a year within your earning capacity.
OK. I'll put it another way.
Over the course of time, 1,000 leaflets dropped would eventually give say 10 jobs. Sometimes more, sometimes less but 10 would be a reasonable figure. Assuming those leaflets were dropped at a reasonable mix of houses, the average price might be (for the sake of easy numbers) £15.
So that's 10 jobs at £15 per clean. I clean 6 weekly (about 8 visits per year). So that's 10 jobs at £15 = £150. At 8 visits per year, that £150 x 8 = £1,200 per year. I accept there will be a wide fluctuation in the type of jobs you get and in the response rates for different areas. Also, that £1 might not come to you for a few months or even a couple of years. Leaflets can have a habit of being stuck in drawers until needed (or until someone puts their drawers in the washing machine :) ) .
I went out one day and dropped 400. My return on that was not so good - 1 job @ £20 and another @ £17. So that's £37 x 8 = £268 per year for the 400 leaflets. That was about 6 - 9 months ago. There may be another enquiry or two yet which could bring it up a bit. Another time those 400 delivered elsewhere might return £600 a year. There's no way of knowing.
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Over the years I have done OK with leaflets but door knocking is more instant. The trouble I have found with door knocking is that you get a much higher percentage of time wasters.
They haven't ever thought about having a window cleaner but then you turn up and ask if they want their windows cleaned. They say yes but only because they are the sort of people who are suscepable to suggestion.
If you said do you fancy a quick bonk on the settee before the old man gets home they would probably say yes to that.
These are the sort of people who buy cat food at the supermarket because its on special offer even though they don't have a cat.
After they have had their windows cleaned a couple of times they soon lose interest and start to mess you about. Short attention span, everything is a five minute wonder with these people.
With leaflets if they take the trouble to phone you its much more likely they are going to be serious.
My sentiments exactly Vince. I have good reliable customers from various sources but a leaflet responder is rarely a messer abouter.
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WHEN DOOR KNOCKING, I GET THE IMPRESSION..OOPS..i get the impression that they think i am desperate... they say things like, "as long as you are cheap i may give you a try"...... and like someone said... they tend not to last long as they were never bothered before , so its of little interest to them to have them cleaned, and tend to give you the runaround with money.... as i am very low on their agenda.
with leaflets.... they ring because they really WANT a window cleaner and rarely argue over the price.
everyone has a different story regarding this.... this is only my experience. ;)
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WHEN DOOR KNOCKING, I GET THE IMPRESSION..OOPS..i get the impression that they think i am desperate... they say things like, "as long as you are cheap i may give you a try"...... and like someone said... they tend not to last long as they were never bothered before , so its of little interest to them to have them cleaned, and tend to give you the runaround with money.... as i am very low on their agenda.
with leaflets.... they ring because they really WANT a window cleaner and rarely argue over the price.
everyone has a different story regarding this.... this is only my experience. ;)
Although door knocking got my business up and running in the first place, I prefer not to do it now. A lot of this is due to access issues. If you knock then discover that they are not prepared to allow a spare gate key etc., you can feel a right plonker. Whereas, if you leaflet and address access issues on your leaflet, they are already open to the idea of allowing reasonable access by the time they contact you.
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i dont think that people leaflet because they are "scared to knock" i spent 3 years as a door to door canvasser for an energy firm, and did very well at it, only came into window cleaning because the indsutry is knackered now, and window cleaning was about the only other job i could do that paid as well, but to knock on 5000 doors wait for a response speak etc takes hell of alot longer than to post, and also the kind of homes i am knocking on wont be in till 8pm at night as they are prob out running business etc,so it easier to drop leaflets then wait for a response, if a certain area seems to respond i will then knock it, i only started this post to fond out how many people found
but with leaflets you have too hope the phone rings and then when you do get a call you have to go back and quote it , wasting time and diesel , knocking gets an instant result , most people who drop leaflets are frightened to knock doors lol regards alan
they could post in a day!!
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I have never canvassed....all work is from leaflets and word of mouth....leaflets have given me a business that is growing steadily and provides a nice income...
Would the business grow quicker with canvassing...absolutly....but your can build a good business from leaflets alone....
Leafleting allows me to 'walk' the estates to see whats 'new' amazing what changes in a few months.
Dave.
Horses for courses
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by all means waste your time with leaflets , but i want my business to grow quickly which is why i now pay someone to knock for me , as for walking the roads are,nt you doing that when you knock doh
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don,t waste your time with leaflets , your much better knocking , i got 4000 delivered and got 4 jobs so far regards alan
If leaflets are a waste of time why drop 4000?
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because i foolishly listened to others on here who said how good they are , i was going to drop 10,000 but having got such a poor response i stopped , my canvasser has brought in over 150 new custies recently so i know what works best and its clearly knocking , better get off my backside now and get out in the rain lol
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i had 5000 leaflets printed up for £40.00 inc delivery. i have probably delivered in the region of 1000 so far, avg about 200 a day by area.
my leaflet says to put it somewhere in your front window and ill be round within the next 3 days to give you a quote. the response has been extremely good. ive had a couple of people coming out their houses catching up with me to come and quote them! which is a good feeling. ive taken on 15 people so far just by driving back round after a couple of days. and its instant, i pop back, give them the price and i say, 'shall i start today, then your on the rota for next month etc' bingo, works a treat.
i think giving them the option to place the leaflet in the window works well for the client as its less intrusive for them to have a stranger knocking on the door but also, gives them a kick up the bum to act upon the leaflet. id be f***ed if i were to deliver 5000 leaflets and wait 4 month - 4 years for a call back!
but hey, what do i know....?
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because i foolishly listened to others on here who said how good they are , i was going to drop 10,000 but having got such a poor response i stopped , my canvasser has brought in over 150 new custies recently so i know what works best and its clearly knocking , better get off my backside now and get out in the rain lol
I went out in rain at 8.30 and gave up at ten, soaked! gonna print some leaflets :) and build my own website! :)
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worked all day in the rain and did the the double ton plus , get your self some decent wet weather gear mate regards alan
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i average 2/3 customers every 100 leaflets..... at the very least... on some occasions i have dropped 50 and got 5.
sods law of averages.
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its amazing the difference in results area to area , i,m starting to think that maybe they work better in the cde areas , where i live its mostly ab , have to say the idea of putting them in the window is good , well done regards alan
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worked all day in the rain and did the the double ton plus , get your self some decent wet weather gear mate regards alan
well done, i have all week todo 3 days though anyway and took time out to build my website, no point working in rain messing up the windows when i dont have too.
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because i foolishly listened to others on here who said how good they are , i was going to drop 10,000 but having got such a poor response i stopped , my canvasser has brought in over 150 new custies recently so i know what works best and its clearly knocking , better get off my backside now and get out in the rain lol
I have posted this already but will post it again:
it could be that your leaflet put people off for some reason
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i popped in my local cpu store today to pick up some ink cartridges for printing leaflets, and got chatting to the guy who ran it, he said i could leave a load of flyers on his desk as alot of businesses went in and out, anyway i dropped them in and he started dissecting my leaflet trying to tell me it should all be left justified, logo bigger, this smaller, that brighter etc!! Couldnt believe it, i did actually have a tinkle when i got back doing some of the stuff but mine looked better!
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mine is doing very well, would anyone like a copy? its in MS publisher.
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and me steve@clearmagic.co.uk ;)
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WHEN DOOR KNOCKING, I GET THE IMPRESSION..OOPS..i get the impression that they think i am desperate... they say things like, "as long as you are cheap i may give you a try"...... and like someone said... they tend not to last long as they were never bothered before , so its of little interest to them to have them cleaned, and tend to give you the runaround with money.... as i am very low on their agenda.
with leaflets.... they ring because they really WANT a window cleaner and rarely argue over the price.
everyone has a different story regarding this.... this is only my experience. ;)
Spot on.
You can get better prices when they ask you.
You can't go offering it then expect a fortune.
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I would love a copy to please thepez17 ;D
jscarr@sky.com
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yeh please can i have a copy to look at?
Thanks
sean
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I would like a copy if possible
many thanks
paul