Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: kinder clean on July 02, 2008, 11:10:18 am

Title: FLYER - best header (attention grabing)
Post by: kinder clean on July 02, 2008, 11:10:18 am: I have one of Mikes sample flyers and on it he states ' Award winning carpet & upholstery cleaner, voted Englands most helpful carpet cleaner'

A - Is this true ;D

B - Can I use that statement ::)

C - If not, can I just use ' Award winnig carpet & upholstery cleaner' ( not mentioning the award was for 3rd in an egg & spoon race back in 1981 ::) )

I'm just working on some stuff for DP print to include and the last flyer I did was..............well a little wordy and didn't include any offers, so I want something more simple and direct.

Someone on the forum said a flyer heading that I liked ' Are your carpets letting you down?'

or how about:

Your home is spotlessly clean - but what about your carpets?

or

I have your children and unless you agree to a lounge, hall stairs and landing.......... ;)

Any other good ones???

Thanks

Paul Kinder Clean
Title: Re: FLYER - best header (attention grabing)
Post by: Steve Chapman on July 02, 2008, 11:43:20 am: Hi Paul,

we've used

"Carpets Showing You Up ? - We make them beautiful again !"

or simply

"Dirty Carpets ? - we make them beautiful again!"

its short and sweet and gets the message across and has worked for us for

about 5 years,

regards
steve
Title: Re: FLYER - best header (attention grabing)
Post by: kinder clean on July 02, 2008, 11:54:54 am: That's a good one Steve, I like that.

what response rate do you get on your flyer runs say per 1000 on average?

Trying to find someone to deliver for me, had quotes of £30 per 1000 but thats not solus, there is a local paper that delivers your flyer solus with the paper for £40 per 1000. Anyway for now I can deliver them myself, but just forward thinking.

Paul
Title: Re: FLYER - best header (attention grabing)
Post by: davep on July 02, 2008, 12:43:24 pm: Dont use the paper, most people give it a shake and the stuff that falls out goes in the bin.

Deliver them yourself or get someone you can trust to do them, maybe a financial sweetner for each job you get.. :P
Title: Re: FLYER - best header (attention grabing)
Post by: Mike Halliday on July 02, 2008, 12:47:19 pm: 7 secrets other carpet cleaners don't want you to know

4 secrets to make your house the envy of all your neighbours!

your carpets cleaned & dried in 30mins..... Guaranteed!

I think my daddy is the best carpet cleaner in the world ( written in a child handwriting)

all headlines are a load of marketing BS!

the best attention grabber is a good photo

Mike

Ps; you can say anything you like on your lealfet as long as its true ;)
Title: Re: FLYER - best header (attention grabing)
Post by: davep on July 02, 2008, 01:09:30 pm: Is it true you have 6 fingers Mike? ;)
Title: Re: FLYER - best header (attention grabing)
Post by: MICHAEL_GAYTON on July 02, 2008, 04:29:45 pm: FREE CARPET CLEAN WHEN YOU PAY FOR YOUR LOUNGE/DINER

simply pay for your lounge diner and get a extra room for FREE
Title: Re: FLYER - best header (attention grabing)
Post by: Ian Gourlay on July 02, 2008, 04:56:25 pm: Your Entire House Cleaned for Free ;D ;D

very small print at bottom of page terms and conditions apply
Title: Re: FLYER - best header (attention grabing)
Post by: Shaun_Ashmore on July 02, 2008, 06:15:53 pm: Half priced cleaning in your area for 2 weeks ;D

Shaun
Title: Re: FLYER - best header (attention grabing)
Post by: Joe H on July 02, 2008, 06:50:10 pm: So your the one that puts them leaflets out :)
Title: Re: FLYER - best header (attention grabing)
Post by: Robert Watson on July 02, 2008, 07:24:08 pm: "Imagine your carpets clean and fresh again"

The power of suggestion ?
Title: Re: FLYER - best header (attention grabing)
Post by: Len Gribble on July 02, 2008, 07:24:47 pm: Joe

Think you may be right got one today phone prefix 0114 :o

Len
Title: Re: FLYER - best header (attention grabing)
Post by: Steve Chapman on July 02, 2008, 07:38:22 pm: Quote from: kinder clean on July 02, 2008, 11:54:54 am

That's a good one Steve, I like that.

what response rate do you get on your flyer runs say per 1000 on average?

Trying to find someone to deliver for me, had quotes of £30 per 1000 but thats not solus, there is a local paper that delivers your flyer solus with the paper for £40 per 1000. Anyway for now I can deliver them myself, but just forward thinking.

Paul

it varies but about 3 to 4 jobs per 1000, but then we have been leafleting the same areas for about 13 years,so that must help ;D

they go as solos anything else i think is a waste of time, i pay about £20 a thousand but only because i have nephews that need money ;)

steve
Title: Re: FLYER - best header (attention grabing)
Post by: Derek_Walker on July 02, 2008, 08:03:55 pm: Are your dirty carpets getting you down? Do visitors wipe there feet on the way out?

Call U R Mingers now and get our wet 4 days special offer, FREE furniture floaters for every job. ;D
Title: Re: FLYER - best header (attention grabing)
Post by: Doctor Carpet (Ret'd) on July 02, 2008, 11:11:31 pm: How about

"£1000 per room to clean your carpets......now read on"
Title: Re: FLYER - best header (attention grabing)
Post by: Doctor Carpet (Ret'd) on July 02, 2008, 11:14:04 pm: I know a friend who used to send out flyers in envelopes, but the flyer was all screwed up.

When the potential client took the ball of paper out they normally wanted to straighten it out to see what was on it, which was something like..

"I've already screwed this piece of paper up ready to be thrown away if what you are now reading is not relevant to you"

Different anyway :)
Title: Re: FLYER - best header (attention grabing)
Post by: Shaun_Ashmore on July 02, 2008, 11:21:33 pm: Very time consuming though. To hit the good % you need something like that but if it costs you alot then all the hard work is for nothing it's like having full colour A3 flyers when your average job ticket is £50 and you get 2 in 1000. You have to do the maths first. Double glazing firms have a bigger job ticket a pound for pound profit.

Shaun
Title: Re: FLYER - best header (attention grabing)
Post by: Mike Osbourne on July 02, 2008, 11:33:53 pm: How about this

'As you read this, glance down and look at your carpet.

This is what you see everyday and don't notice, and the first thing your visitors see and do notice.'

You have to be a really fussy household not to have dirt and grit around the front door mat.
Title: Re: FLYER - best header (attention grabing)
Post by: Shaun_Ashmore on July 02, 2008, 11:39:21 pm: Too long

what about " You dirty rat" or " TV crew cold calling in this area in the next day, get your carpets cleaned now!"

Shaun
Title: Re: FLYER - best header (attention grabing)
Post by: Mike Osbourne on July 02, 2008, 11:42:03 pm: Well I'm working on it.

Like the second one Shaun. Certainly gives that sense of urgency. Like when the inlaws ring and say they will be round in ten! ;D
Title: Re: FLYER - best header (attention grabing)
Post by: Joe H on July 03, 2008, 09:20:36 am: Mike I like that one "'As you read this, glance down and look at your carpet.
This is what you see everyday and don't notice, and the first thing your visitors see and do notice."

Substitute the word "customers" for "visitors" and it would be good as part of "I'm missing you" letter to pubs that are putting off cleans.
Title: Re: FLYER - best header (attention grabing)
Post by: M.Acorn on July 03, 2008, 10:49:41 am: Mother in law coming for the weekend ? don`t let her see that you live like filthy pigs ! call now

Trying to sell your house ? Carpets letting you down ? Create the best first impression to your prospective buyers by having clean fresh smelling carpets :)
P.s the top one was a joke :)
Title: Re: FLYER - best header (attention grabing)
Post by: kinder clean on July 03, 2008, 12:18:28 pm: Joe

I'm missing you letter???? whats that then

Paul Kinder Clean
Title: Re: FLYER - best header (attention grabing)
Post by: Joe H on July 03, 2008, 01:02:42 pm: Hi Paul

Alltec been doing (maybe still doing) series of free seminars in marketing.

You send letters to your client base - bold heading "I'm Missing You"
Title: Re: FLYER - best header (attention grabing)
Post by: Ian Gourlay on July 03, 2008, 05:03:33 pm: But how many of you naughty boys actually took action ???
Title: Re: FLYER - best header (attention grabing)
Post by: Mike Osbourne on July 03, 2008, 05:07:24 pm: Quote from: mark d`alcorn on July 03, 2008, 10:49:41 am
Mother in law coming for the weekend ? don`t let her see that you live like filthy pigs ! call now

Trying to sell your house ? Carpets letting you down ? Create the best first impression to your prospective buyers by having clean fresh smelling carpets :)
P.s the top one was a joke :)

PMSL

Don't pull any punches will you. ;D
Title: Re: FLYER - best header (attention grabing)
Post by: M.Acorn on July 03, 2008, 05:14:30 pm: In all honesty some of the conditions people live in astounds me , i am not the most tidy person in the world but my house is clean,some of the stuff i have seen i have actually put my shoes back on when i have seen the mess !
Title: Re: FLYER - best header (attention grabing)
Post by: COLIN BRIGHT on July 04, 2008, 10:56:49 am: book now or i'll send the boys round;D ;D ;D ;D ;D ;D
Title: Re: FLYER - best header (attention grabing)
Post by: Richard1967 on July 04, 2008, 02:45:55 pm: Can anyone let me have a list of printers who do good but cheap leaflets for Carpet Cleaners, (saw some on another thread but can not find now), who also might have samples to help me write my own, or if anyone could send me a copy of leaflets that have worked for them it.
Title: Re: FLYER - best header (attention grabing)
Post by: Gerry Styles on July 04, 2008, 09:41:56 pm: I used cannprint. Thet did a good job for me. Some of the window cleaners recommend dp print
Title: Re: FLYER - best header (attention grabing)
Post by: Mr Dvae on July 04, 2008, 10:06:03 pm: NEED A NEW CARPET?
Beat the CREDIT CRUNCH save £££'s and have them cleaned
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