Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: stevegunn on July 01, 2008, 05:34:57 pm
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At the weekend quite a few ads in morning papers 165 items cheaper than Tesco etc etc.Is this type of advertising ethical?
It's like me advertising cheaper than Chem-dry would it be allowed to name a competitor in your advertising?
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I've always thought it a bit silly.
If you (a supermarket) advertise that you are price matching Tesco then I have always thought that by implication if it wasn't for everybody knowing that Tesco's prices are low you would be charging a lot more for the items you have drawn customers' attention to.
In other words "we would charge you a lot more if we could, but we can't because then you would go to Tesco."
Seems a silly way to promote yourself playing follow the leader!
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At the weekend quite a few ads in morning papers 165 items cheaper than Tesco etc etc.Is this type of advertising ethical?
I expect they have upped the price of a different 165 items to compensate. Cynical - me? ;D
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The multiples of people don't think this way, in their minds they think they can get the same items for less money and with that statement of being cheaper than a competitor then it sticks in the mind.
Providing that Asda can prove at time of print that they are cheaper than Tesco then yes they can say it.
Shaun
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Yes they can do it as Shaun says they must have the name/location of the store with the time and date of the price comparison and then they are leagal.
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PHONE COLIN BRIGHT
TWICE THE PRICE OF EVERY LOCAL CLEANER -BECAUSE HE'S WORTH IT
PEASANTS NEED NOT APPLY ;D ;D ;D ;D
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When buying carpet cleaning you are buying a service not a product.
You buy Heinz beans from Tesco or Asda you get Heinz beans.
When buying a service you usually get what you pay for!
Mark
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just another marketing ploy ;)
just like a double glazing companies who will beat any 'like for like' quote
I will beat any other carpet cleaners quote, as long as they offer a like for like service to me, but no other carpet cleaner cleans exactly the same as me, so no one will be like for like
but it sound like a genuine offer.
mike
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works for the supermarkets but they have suppliers to squeeze each month
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What you will find with any supermarket, is if they have 165 items cheaper than their rival, they probably have just as many other items that are more expensive. I was in Tesco a few months ago anf biscuits i like wer 50p, the following week they had gone up to 65p, yet in iceland, you can buy two the same for £1.
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ah ha
just like petrol, food shopping etc
so can we all say that we are price shoppers ;D ;D ;D