Clean It Up

UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: poleman on April 06, 2008, 04:29:08 pm

Title: newsletters
Post by: poleman on April 06, 2008, 04:29:08 pm
Do you send out newsletters to your customers!

I have been thinking of doing this

Also what kind of things do you put in your newsletters?

Do these actually get you 'add on' business i.e. gutter work etc

Does anyone have one I could have a look to get ideas

PS How about - Recommend us to a new customer and your next clean is free
Title: Re: newsletters
Post by: michael papworth on April 06, 2008, 10:21:44 pm
I've been thinking about doing this. Things to go in might be:

* cleaning tips - what cleaning products are available for what jobs
* cleaning tips - how to clean skirting board/internal doors etc
* painting tips - best types of paint to use on wooden window frames etc
* history of pure water cleaning

and here's one that helps everyone ...

* list of other "partners" in your area - maid services/carpet cleaners etc. You recommend them for free - and ask them to do the same for you. Suggest to them that they produce a newsletter as well and do the same. That looks like a lot of extra publicity and goodwill for a lot of tradespeople and a lot cheaper than ads in the local paper.

Plus, of course, information about yourself and the excellent services you can provide. Are you a family business, long established, a new and exciting start-up?

If you have cleaned some famous local buildings, the snake enclosure at your local zoo  or the local scout hut, that's worthy of inclusion.

A simple A4 folded into an A5 booklet could be enough to generate a lot of goodwill and maybe a few more customers.
Title: Re: newsletters
Post by: poleman on April 06, 2008, 11:04:18 pm
That is sound advice! we do some famous local buildings and have some photos on file! think I will keep this a section issue in the newsletter as we have done many local famous building

All I need is a template, to get me going  :-\
Title: Re: newsletters
Post by: groundhog on April 06, 2008, 11:36:55 pm
I would give the bit about next clean free if you recommend me to a new customer out of your newsletter!! You will regret it!!! If they like you they will recommend you anyway!! ;)
Title: Re: newsletters
Post by: poleman on April 07, 2008, 12:33:56 am
Quote from: groundhog on April 06, 2008, 11:36:55 pm
I would give the bit about next clean free if you recommend me to a new customer out of your newsletter!! You will regret it!!! If they like you they will recommend you anyway!! ;)

You sure! I thought it was a good idea! once you do the new customer twice paid for the free clean and your be making money of the new one for years to come
Title: Re: newsletters
Post by: Helen on April 07, 2008, 12:58:54 pm
Quote from: WC on April 07, 2008, 12:33:56 am
Quote from: groundhog on April 06, 2008, 11:36:55 pm
I would give the bit about next clean free if you recommend me to a new customer out of your newsletter!! You will regret it!!! If they like you they will recommend you anyway!! ;)

You sure! I thought it was a good idea! once you do the new customer twice paid for the free clean and your be making money of the new one for years to come
Would not go down the free clean idea and would state that any recommendations should be within a certain radius (your cleaning area)
If you are advertising other services that you provide, why not give a 10% discount off one of those for a recommendation then you have lost nothing!  :)

We have sent out newsletters in the past and yes they have brought in new business from add ons, but last year was too manic to issue one and no-one has mentioned that we did not do it! For advertising add ons why not just put out leaflets saying that we also provide these services etc etc. You could design a leaflet to say discounts available on the services listed below, for recommendations against our window cleaning services. etc etc :)