Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: markpowell on February 06, 2008, 05:30:46 pm

Title: Marketing via e-mail
Post by: markpowell on February 06, 2008, 05:30:46 pm
Has anyone ever tried contacting companies, libraries etc using e-mail to explain who you are and what you do?
Have you had any success, i send letters at present but was looking to cut costs.
Mark
Title: Re: Marketing via e-mail
Post by: lands on February 06, 2008, 05:44:53 pm
Tried it a couple of times Mark with no joy. It's effectively spam that gets deleted asap. That said, so many co's do it it must work sometime
Title: Re: Marketing via e-mail
Post by: Mike Osbourne on February 06, 2008, 05:45:36 pm
Funny you should mension that. I was reading an old thread entitled DESPERATE. not sure why LOL

Anyway someone was saying they email companies. emails are generally available and I think if you are local and it's worded well it won't appear like you are spamming.

As it costs nothing but time. I thought it's got to be worth a go.
Title: Re: Marketing via e-mail
Post by: Mark Roberts on February 06, 2008, 05:52:19 pm
Its illegal unless you have there consent or they have opted in to receive it.

There are exemptions if their address was collected in the course of a sale but you must include an opt out address.

Hope that helps.
Title: Re: Marketing via e-mail
Post by: Mike Osbourne on February 06, 2008, 06:22:36 pm
Oh bvggered that idea then

I thought that only applied to joe pulbic, but you can send to a name in a company till the cows come home or they tell you to s0d off.
Title: Re: Marketing via e-mail
Post by: lands on February 06, 2008, 06:27:54 pm
Same applies when you get sales calls. If someone ever says I found your co name on yell.com they are breaking the law and can be fined up to 10% of their annual turnover.

ie you cannot canvass sales material unless you have purchased the info.
Title: Re: Marketing via e-mail
Post by: Mike Osbourne on February 06, 2008, 06:41:37 pm
I'm not up with the times and I think things have changed since I was Headhunting. God knows how they manage it now then.

I thought it was more to do with YP getting shirty and checking that the company are not TPS registered.

Title: Re: Marketing via e-mail
Post by: heritagecleaning on February 06, 2008, 09:32:56 pm
It is NOT ILLEGAL on a business to business basis, only where companies are mailing consumers.

I can't say how it would work for carpet cleaning, but with my office cleaning business I have a 10k a year contract that came from an email.

Cheers


Owen
Title: Re: Marketing via e-mail
Post by: Ian Gourlay on February 07, 2008, 05:06:43 pm
MY marketing ciompany has a turnover of nil as I am their only customer and do not pay them.

So 10% of Nil is Nil