Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Tim Rose on February 01, 2008, 12:19:02 pm
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If you had a short simple advert like this:
Joe Bloggs
Window Cleaning
1234567
Why Pay More?
Would you put the 'why pay more' bit on, or does it cheapen it?
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Joe Bloggs the undercutting windowcleaner. That's what is says really. If you get a quote from another WC, come to me and I'll get you the cheapest price.
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Joe Bloggs the undercutting windowcleaner.
You disapprove then? I suppose your one of those w/c on £300 a day. ::)
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ouch.
you asked for opinions
tony
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that beer advert makes me laugh every time .........."reasuringly expensive" ;D
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ouch.
you asked for opinions
tony
No I didn't, I asked this: Would you put the 'why pay more' bit on?
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Joe Bloggs the undercutting windowcleaner.
You disapprove then? I suppose your one of those w/c on £300 a day. ::)
That's out of line really. First of all, there was no point in starting that poll that you made because of me, just because I started the best day ever thread. One day that I had a good day. Your comments are getting ridiculous.
Yes I do dissaprove, undercutting prices is the grim reaper of our industry.
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Would you put the 'why pay more' bit on?
ok then no.
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I didn't start 'that' poll because of you, GCQ, I wouldn't want to flatter you.
My comments are ridiculous?
I think I'll make a poll about that. ;D
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Joe Bloggs the undercutting windowcleaner. That's what is says really. If you get a quote from another WC, come to me and I'll get you the cheapest price.
God your SO wrong! It says 'call me first'.
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Would you put the 'why pay more' bit on?
ok then no.
Thank you Tony, that's all I wanted, not a litany.
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call me first? it may say that to you but to me it implies that they are overpaying.
i think it looks cheap and devalues our service.
sorry rosy but its my opinion
tony
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personally i see nothing wrong in the line " why pay more "
it implies your cheap and some like to think they are having a bargain,
you dont see on a tesco's advert
" we are 5p more expensive on baked beans that others "
i also like the tag line " a honest job for a honest price "
But, hey, thats imho
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I didn't start 'that' poll because of you, GCQ, I wouldn't want to flatter you.
Oh no? sure seems like it. ::)
Seems like we're getting more and more peeps saying they earn zillions per week blah blah blah
er, it wasn't ME that started this... read here _____________>
and yesterday someone posted a thread about earning over £300 in that day, that's the difference.
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Tony, I value thought out thoughts rather than being accused of 'undercutting' when I would never do that. To me, undercutting means finding out what another w/c is charging and then charging less. Not exactly sophisticated.
Like Matt say, Tesco have 'Every little helps', and if they weren't using that one I might have put that in an advert.
Every Penny Helps, Why Pay More, The More You Spend the More You Save etc... are these all undercutting, GCQ?
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I didn't start 'that' poll because of you, GCQ, I wouldn't want to flatter you.
Oh no? sure seems like it. ::)
Seems like we're getting more and more peeps saying they earn zillions per week blah blah blah
er, it wasn't ME that started this... read here _____________>
and yesterday someone posted a thread about earning over £300 in that day, that's the difference.
Fair enough, but I didn't realise it was you that wrote it, as I don't really take in who starts threads as I'm too busy reading the posts in it. Sorry if you thought I was being personal to you about £300 becasue I wasn't.
This reminds me of the 'eeg' bloke who got the hump because he tought I was picking on his spelling when i wasn't.
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call me first? it may say that to you but to me it implies that they are overpaying.
i think it looks cheap and devalues our service.
sorry rosy but its my opinion
tony
Well said, totally agree. ;)
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Rosy
i did not read it as you were an udercutting window cleaner. my first post was a reaction to your post to g.q.c. which i thought was a fair response.
half the fun on here is peoples opinions that cause interesting debates.
im sorry but i thought your response to gqc was a bit low.
tony
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I don't see the problem, espcially as when I wrote that I didn't appreciate that it was GCQ that started the thread, that's all. It wasn't dig at all. I think it's great to turnover £300 and I have no problem with that.
I just want more work and am trying to think about different ways of getting it, but that doesn't include undercutting others. I've had that done to me, so I know what that's like and it's not on. As has been said, Tesco and the like compete on price to get you into the store (loss leaders, like cheap chicken, offers on toothpaste) and then charge you more for other things.
They appear to undercut each other, when in fact they have very healthy profits - isn't that what WE want as all?
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In my experience most of these taglines are either ignored or taken the wrong way or not in the way you inteded.
I used to have on my business cards: "We're not satisfied until you are"
It seemed a good idea at the time!
Better to say as little as possible these days....
Joe bloggs
Window Cleaner
It does exactly what it says on the label
Hey, that's a good one! ;D
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In my experience most of these taglines are either ignored or taken the wrong way or not in the way you inteded.
I used to have on my business cards: "We're not satisfied until you are"
It seemed a good idea at the time!
Better to say as little as possible these days....
Joe bloggs
Window Cleaner
It does exactly what it says on the label
Hey, that's a good one! ;D
Would you bother with a phone number, pj?
:)
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i know mate.
flyers or adverts that look good to one will always be flawed to others.
i would go with what happy with, and pound the streets where you already are.
following up with a knock as i think people buy people.
tony
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Would you bother with a phone number, pj?
Naa
just a picture of you. if they see you they'll think, "Hey there's that enigmatic baguette sniffing, beret clad entrepreneur, lets make him clean our windows, why pay more"
See? Subliminal always works best 8)
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;D
If I ever move to the U.K. I am going to start......
"The Undercutting Window Cleaning Co."
Get them to price it and we'll beat it ;D
Seriously though wtf is the issue with undercutting, nearly everyone does it in every business that I am aware of. You pick your section of the market and you market to them. If you want the lower end you offer cheaper prices or discounts and if you want the more discerning end you add value and talk up the service.
Nothing wrong with " why pay more" imo if thats what you're after, but why not just extend your area a bit instead and leaflet or canvass if you want more work.
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all big businesses compete on price a lot of supermarkets have slogans to this effect ie tesco ,morrisons, asda there is nothing wrong with saying "why pay more" some customers will be attracted by the promise of a bargain others would rather pay more but think they are getting a better quality service but it is worth a try , as for any who are scared of healthy competition then they are obviously charging to much for the service they are providing.
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You cannot compare what we do to a supermarket they buy huge stocks and sell usually at a minimum profit and rely on the huge amounts they sell making huge profits we operate in a completely different way our profit is in the time taken to do the job and can only do a certain amount of work in this time
Dean