Clean It Up

UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: chrismroberts on January 11, 2008, 04:53:04 pm

Title: New leaflet
Post by: chrismroberts on January 11, 2008, 04:53:04 pm
Hi guys, just thought I'd gather some opinions on my leaflet for this year. What do you think? Is it too wordy?? Any suggestions or criticism welcome, thanks  ;D ;D
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 04:58:17 pm
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian
Title: Re: New leaflet
Post by: Joe H on January 11, 2008, 05:04:09 pm
Can I ask about the Rain Guarantee?

Is it you guarantee it to rain just after the windows have been cleaned?  :D
Title: Re: New leaflet
Post by: chrismroberts on January 11, 2008, 05:07:07 pm
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

Good point... will think about putting my landline on. Just seems pointless as I can never hear it ringing LOL. Have been thinking about getting rid of the email address, noone uses it anyway!  :( :P

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.


You could be right there. Although I've only ever seen one guy in my area using WFP... you think I should keep the "Pure Water Window Cleaning Service"..... or put "Ladderless" instead? Can't decide.... LOL.
Title: Re: New leaflet
Post by: chrismroberts on January 11, 2008, 05:10:21 pm
Can I ask about the Rain Guarantee?

Is it you guarantee it to rain just after the windows have been cleaned?  :D

LOL, summert like that ;) Either that or a bird to do a nice big poo on them just after I leave..... :P

Just out of interest.... is this THE Joe Hatton? Did you used to build computers and live near Brian Lawton?
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 05:11:59 pm
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

Good point... will think about putting my landline on. Just seems pointless as I can never hear it ringing LOL. Have been thinking about getting rid of the email address, noone uses it anyway!  :( :P

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.


You could be right there. Although I've only ever seen one guy in my area using WFP... you think I should keep the "Pure Water Window Cleaning Service"..... or put "Ladderless" instead? Can't decide.... LOL.
do you do trad?

if you do put: Traditional or Pure water methods or something like that
Title: Re: New leaflet
Post by: chrismroberts on January 11, 2008, 05:17:05 pm
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

Good point... will think about putting my landline on. Just seems pointless as I can never hear it ringing LOL. Have been thinking about getting rid of the email address, noone uses it anyway!  :( :P

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.


You could be right there. Although I've only ever seen one guy in my area using WFP... you think I should keep the "Pure Water Window Cleaning Service"..... or put "Ladderless" instead? Can't decide.... LOL.
do you do trad?

if you do put: Traditional or Pure water methods or something like that

Yeh I trad. Will give the leaflet a redesign tomorrow and repost. Thanks  :) :)
Title: Re: New leaflet
Post by: Jago on January 11, 2008, 05:18:06 pm
I had my mobile number but had my home address on mine
Rain Gaurentee no chance what is that about?
All good and love the name
Title: Re: New leaflet
Post by: chrismroberts on January 11, 2008, 05:25:44 pm
Cheers Jago  ;D ;D

The rain guarantee I stole.... from the Ians. LOL. Just that I work in the rain, but that if any problems are caused by working in the rain, all they have to do is call me within 48 hours and I'll return free of charge to sort the problem. Test drove it yesterday, and I'll start it with new customers from now.... but I'll give it some time before I "roll it out" to my existing customers.
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 05:28:38 pm
Cheers Jago  ;D ;D

The rain guarantee I stole.... from the Ians. LOL. Just that I work in the rain, but that if any problems are caused by working in the rain, all they have to do is call me within 48 hours and I'll return free of charge to sort the problem. Test drove it yesterday, and I'll start it with new customers from now.... but I'll give it some time before I "roll it out" to my existing customers.
I would not do it 48 hours, 24 hours I do  ;)
Title: Re: New leaflet
Post by: geefree on January 11, 2008, 06:32:19 pm
Hi, its ok but the name of your company is   SCRIMKING but your leaflet advertises wfp only , taking away the need for a scrim, so  i agree you should add traditional first and foremost,

or change your name  ;)
Title: Re: New leaflet
Post by: East coast window cleaning Services on January 11, 2008, 06:35:27 pm
Hi, its ok but the name of your company is   SCRIMKING but your leaflet advertises wfp only , taking away the need for a scrim, so  i agree you should add traditional first and foremost,

or change your name  ;)

First thing i thought also need a landline on there. to help the response ratio as leaflet dropped to call ratio is always low
Title: Re: New leaflet
Post by: windolene on January 11, 2008, 06:42:08 pm
Hi,

You will get & am sure you have had customers & friends ask "what does scrimking mean".

Kevin WINDOLENE
Title: Re: New leaflet
Post by: Village Gleam on January 11, 2008, 07:27:15 pm
I thought your leaflet was okay. But if you want me to be picky ;D
1. change your name because Scrimking relates only to trad as gazza says. Time and again when giving out leaflets people ask me what my name is. You might not think including your name is important but the customer does.
2.Call divert from your landline costs £1.74 a month so there is no need for mobile no. By the same token if your phone no relates to an area all the better. Play the local card every chance you get.
3.The bullet points should be followed by benefits. Fully ins is not a benefit, neither is friendly and reliable. Examples of benefits might be- frames and sills cleaned everytime,convenient payment methods, or stays cleaner longer.

But.... it's still better than my first attempt and I'm sure you'll get a good responce. Get delivering.
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 08:50:06 pm
Hi,

Your leaflet is ok, but I'm sure you could make it a lot more interesting.

First impression not easy to see what you do. Your name is much too bold and to a customer means nothing. If it was Kings Window Cleaning or such like the name says what you do and can be bold.

Short, punchy and bold. The leaflet below is one I used to use some time ago and brought in good results. It was printed black on yellow/gold paper a5 size. It's not perfect. But when it lands on a door mat it's clear we are window cleaners.

Hope it helps a bit

Steve G

Steve ?

you must be in the same area as me m8  ;) or maybe not lol same area code as me
Title: Re: New leaflet
Post by: rhys11 on January 11, 2008, 09:03:38 pm
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian

not every 1 has a website ian
Title: Re: New leaflet
Post by: Sure Cleaning on January 11, 2008, 09:06:49 pm
Hi Windowwashers,

Just made up number didn't realise it was the code for cambridgeshire...learn something new everyday  ;)


Steve G
Title: Re: New leaflet
Post by: jonah on January 11, 2008, 09:08:07 pm
good to have a mobile number on their cos some have free calls to mobiles !
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 09:08:28 pm
Hi Windowwashers,

Just made up number didn't realise it was the code for cambridgeshire...learn something new everyday  ;)


Steve G

its not thats bedfordshire  ;)
Title: Re: New leaflet
Post by: jonah on January 11, 2008, 09:10:57 pm
paveclean have you ever worked in the advertising dept of stella ourtois ?
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 09:11:22 pm
good to have a mobile number on their cos some have free calls to mobiles !
free calls nearly always to landline and mobile, and a landline number gives peace of mind to the person seeing it, I guess it sort of shows you are not dodgy.

anyone using mobile only in leaflets I aint knocking you or calling you dodgy, just giving my view on it, I could well be wrong, I give both or just office number.

Ian
Title: Re: New leaflet
Post by: jonah on January 11, 2008, 09:13:16 pm
Yeah meant including mobile ass well  :-\
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 09:13:49 pm
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian

not every 1 has a website ian
why not we are in 2008  :o if you dont have one it is costing you customers
Title: Re: New leaflet
Post by: jonah on January 11, 2008, 09:18:08 pm
Ian
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 09:18:45 pm
Ian
yes ?
Title: Re: New leaflet
Post by: jonah on January 11, 2008, 09:22:24 pm
which is your main business ....cleaning or web site ?
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 09:23:29 pm
which is your main business ....cleaning or web site ?
cleaning first, and website and marketing second
Title: Re: New leaflet
Post by: jonah on January 11, 2008, 09:25:15 pm
so if you had to choose.......either or ?
Title: Re: New leaflet
Post by: Sure Cleaning on January 11, 2008, 09:28:06 pm
Hi Ian,

You fooled me....not that difficult.....your profile said location: Cambridgeshire so I presumed that was your area code.....Learnt two new things today...1. 1234 is area code for bedfordshire and 2. Never presume anything  ;)


Steve G

Title: Re: New leaflet
Post by: macmac on January 11, 2008, 09:32:00 pm
which is your main business ....cleaning or web site ?

Jonah, how dare you be so rude! you forgot to mention-

property developer
plumber
electrician
chippie
forum addict
employer of the year
empire builder
business developer
( just to name a few ) :D

tony
Title: Re: New leaflet
Post by: jonah on January 11, 2008, 09:35:11 pm
Having realised I was in the presence of such greatness I would have put on me tie !
Title: Re: New leaflet
Post by: macmac on January 11, 2008, 09:45:23 pm
Having realised I was in the presence of such greatness I would have put on me tie !

He's handy though, give him that ;)

tony
Title: Re: New leaflet
Post by: jonah on January 11, 2008, 09:50:58 pm
Hey tony like your logo  ;)
Title: Re: New leaflet
Post by: macmac on January 11, 2008, 09:56:43 pm
Hey tony like your logo  ;)

Quickly knocked up in ms.publisher for an advert i once did. will be doing a fresh/different one soon. ;)

tony
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 10:23:52 pm
so if you had to choose.......either or ?
web sites
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 10:25:01 pm
which is your main business ....cleaning or web site ?

Jonah, how dare you be so rude! you forgot to mention-

property developer
plumber
electrician
chippie
forum addict
employer of the year
empire builder
business developer
( just to name a few ) :D

tony
you nearly had it right aswell  ;)

Ian
Title: Re: New leaflet
Post by: Dale Smith on January 11, 2008, 10:27:30 pm
Ian, do you ever rest?
Working through the day window cleaning, then websites & everything else.... does the missus still know who you are?
By the way did you get my email about website?
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 10:29:04 pm
Ian, do you ever rest?
Working through the day window cleaning, then websites & everything else.... does the missus still know who you are?
By the way did you get my email about website?

yes m8, working on it now  ;)

I know I get mocked by some on here, I love it, I have goals in life.
Title: Re: New leaflet
Post by: Dale Smith on January 11, 2008, 10:43:49 pm
You're going about things the right way mate I think. It's a little different for me as I did well in warehouse m/ment, and am now looking to do well at this but not to empire build.
Only interested in keeping my bruv & me working everyday, not interested in 2nd vans, and more staff, that would be managing again, and I have no interest in that anymore, got sick of it.
Only interested in managing bruv & me.....  ;D ;D
Title: Re: New leaflet
Post by: windowwashers on January 11, 2008, 10:47:28 pm
You're going about things the right way mate I think. It's a little different for me as I did well in warehouse m/ment, and am now looking to do well at this but not to empire build.
Only interested in keeping my bruv & me working everyday, not interested in 2nd vans, and more staff, that would be managing again, and I have no interest in that anymore, got sick of it.
Only interested in managing bruv & me.....  ;D ;D
that may change in the future Dale, you thing was you managed someone elses business, you now have to destiny on yours and your brothers had this time you are the boss  ;)


Ian
Title: Re: New leaflet
Post by: Dale Smith on January 11, 2008, 10:56:05 pm
Hmmmmm ...... I pray I don't get back into the management side of things.... but you maybe right as it develops & we get really into it.
I got sick of all the H&S crap, and people pretending to be injured to make a claim..... don't have to worry about that at the mo. Also worrying about their attendance/performance/conduct etc etc blah blah.......
On one of the posts earlier someone mentioned that it's a sure way to heart attack land.... they are right as the stress was there when I did it... don't get it now...
Title: Re: New leaflet
Post by: rhys11 on January 12, 2008, 12:37:06 am
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian

not every 1 has a website ian
why not we are in 2008  :o if you dont have one it is costing you customers

when you get a website made how do you put it on google and how do you make your website to come up first befor others do you have to pay google ????
Title: Re: New leaflet
Post by: windowwashers on January 12, 2008, 12:40:29 am
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian

not every 1 has a website ian
why not we are in 2008  :o if you dont have one it is costing you customers

when you get a website made how do you put it on google and how do you make your website to come up first befor others do you have to pay google ????
with the right design of the website a few things in the source code that made forget, and no I dont pay, nor would I.

then again I have been doing it since the internet took over in the late 90's so I have no need to pay.

Ian
Title: Re: New leaflet
Post by: rhys11 on January 12, 2008, 12:45:32 am
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian

not every 1 has a website ian
why not we are in 2008  :o if you dont have one it is costing you customers

when you get a website made how do you put it on google and how do you make your website to come up first befor others do you have to pay google ????
with the right design of the website a few things in the source code that made forget, and no I dont pay, nor would I.

then again I have been doing it since the internet took over in the late 90's so I have no need to pay.

Ian
i see. what are source codes?
Title: Re: New leaflet
Post by: windowwashers on January 12, 2008, 12:49:21 am
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian

not every 1 has a website ian
why not we are in 2008  :o if you dont have one it is costing you customers

when you get a website made how do you put it on google and how do you make your website to come up first befor others do you have to pay google ????
with the right design of the website a few things in the source code that made forget, and no I dont pay, nor would I.

then again I have been doing it since the internet took over in the late 90's so I have no need to pay.

Ian
i see. what are source codes?
the things behind what you can see, all websites are coded in html, then there are alot other extentions.

Ian

p.s there are loads of guys on here with the same problem that there sites dont work.

I get mocked enough but most people will no my website address if they want it to change they will call me  ;)

Ian
Title: Re: New leaflet
Post by: rhys11 on January 12, 2008, 12:56:01 am
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian

not every 1 has a website ian
why not we are in 2008  :o if you dont have one it is costing you customers

when you get a website made how do you put it on google and how do you make your website to come up first befor others do you have to pay google ????
with the right design of the website a few things in the source code that made forget, and no I dont pay, nor would I.

then again I have been doing it since the internet took over in the late 90's so I have no need to pay.

Ian

cool

do you get many Commercial jobs from them are they just residential  what percentage?
Title: Re: New leaflet
Post by: windowwashers on January 12, 2008, 01:05:17 am
Mobile number IMO a landline as well is alot better.

Email address is a free one and does not look professional.

There is no website address on there.

I would take off about the waterfed pole as you may put off people that have had them cleaned like this before and the person doing it did not knwo how to do it correctly.

Like the rain guarantee  ;)




Ian

not every 1 has a website ian
why not we are in 2008  :o if you dont have one it is costing you customers

when you get a website made how do you put it on google and how do you make your website to come up first befor others do you have to pay google ????
with the right design of the website a few things in the source code that made forget, and no I dont pay, nor would I.

then again I have been doing it since the internet took over in the late 90's so I have no need to pay.

Ian

cool

do you get many Commercial jobs from them are they just residential  what percentage?
85% domestic as that is who it is aimed at, this will change when I add more pages targeting commercial
Title: Re: New leaflet
Post by: chrismroberts on January 12, 2008, 12:56:49 pm
Thanks for all the ideas guys  :D :D The call divert is a good idea, might get onto BT about it.

As for the name, that'll probably stay the same  ;) Now I'm WFP, its kind of an ironic thing LOL. It makes people smile, and it sticks in their mind, which is always a good thing. I may shorten it soon, not sure, TSK Cleaning Services or something like that.

How much business do you guys find a website brings in? Is it worth the cost?
Title: Re: New leaflet
Post by: windowwashers on January 12, 2008, 01:44:26 pm
Thanks for all the ideas guys  :D :D The call divert is a good idea, might get onto BT about it.

As for the name, that'll probably stay the same  ;) Now I'm WFP, its kind of an ironic thing LOL. It makes people smile, and it sticks in their mind, which is always a good thing. I may shorten it soon, not sure, TSK Cleaning Services or something like that.

How much business do you guys find a website brings in? Is it worth the cost?
I do well from my website and I am not just saying that because I design them I am being totally honest. I dont get all my new work from them but do pick up quality jobs, 2 jobs pays for a website, some people pay for a box in yellow pages say £500 a year and dont have a website, now that baffles me little box or full website for people to read even better smaller box with a website address on. Websites are a cheap form of advertising that is online 24 hours a day 365 days a year.

What about sheepcleaning that would be a great marketing ploy.

Ian
Title: Re: New leaflet
Post by: Village Gleam on January 12, 2008, 04:01:06 pm
The one good thing about your name and logo- it's a burger king sound and look alike so people feel instantly familiar with it.

There are some other bits an peices you need to print off if you haven't already,,,,,,,

Scrim king called today while you were out and cleaned your windows you can pay by sending a cheque in the addressed envwelope or using internet bill payment straigh5t into the scrimking business account. The details are as follows etc

And theres more. A whole stationary set more.