Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: paul@ctcs on October 12, 2004, 09:51:54 am

Title: Leaflet Pricing
Post by: paul@ctcs on October 12, 2004, 09:51:54 am

I would like to start pushing my advertising so need a few thousand leaflets printing, I imagine A5 size is ample but not sure about colour, what do you guys think? does the extra outlay for colour pay in improved responce??
 Also what would you expect to pay per 1000 or 5000 prints on A5 in colour and B&W??

Many Thanks
Paul

Title: Re: Leaflet Pricing
Post by: Ian Gourlay on October 12, 2004, 02:21:20 pm

Tradeprint Warehouse Hull 01482 342464 about £70  ten thousand A5

After Robert Saunders marketing seminar on Friday not sure if A5 one sided is good enough.

Title: Re: Leaflet Pricing
Post by: paul@ctcs on October 12, 2004, 02:27:13 pm

Hi Ian, I didnt make to carpex til saturday so missed that seminar :-[
 What would you suggest having heard what was said?

Paul

Title: Re: Leaflet Pricing
Post by: Ian Gourlay on October 12, 2004, 02:33:35 pm

I guess its safe to talk as he said it in public.

Fasttrack use A3 printed on both sides cramed with info. printed on pinkpaper It is the famous pink flyer 

Reasons why use their service etc  Similar idea to Yellow page advert but more of it.

They also use A4 printed on both sides.

For it to work though you need to know entire system.

Title: Re: Leaflet Pricing
Post by: paul@ctcs on October 12, 2004, 02:45:27 pm

Wow  :o  Double sided A3 is huge!!! and must cost a bomb to print.
 So what kind of detail should be included in the flyer??

Paul

Title: Re: Leaflet Pricing
Post by: rioclean on October 12, 2004, 03:13:53 pm

Hi Paul

A5 Leaflets are the same price B&W as one colour, I pay £60 for 10,000 with free artwork, best to do the design yourself with MS Publisher or Serif page plus. I have always used A5, but I have thought of using A4 but A3 seems far too big.
A print shop works out cheaper than a commercial printers.

Regards Dave.

Title: Re: Leaflet Pricing
Post by: woodman on October 12, 2004, 03:15:25 pm

There is a new franchise about to launch in the UK that bases all its marketing on the Joe Polish system even down to the vans being plastered in the material

So expect to see more not less of Mr JP

Title: Re: Leaflet Pricing
Post by: paul@ctcs on October 12, 2004, 03:27:58 pm

How much detail does the JP technique actually go into?

Paul

Title: Re: Leaflet Pricing
Post by: John_Flynn on October 12, 2004, 03:37:49 pm

Pay your money for Fast Trak and you will find out!!

Title: Re: Leaflet Pricing
Post by: Mike Halliday on October 12, 2004, 05:10:22 pm

A3 pink, printed both sides :-\

lets cut through the crap, leaflets are about getting work. before you start putting out A3pink blaa..blaa..blaa do your maths

20,000 A5 one colour printed and delivered £550.  the cost of the A3 pink leaflet its self will be higher than this before you even get them delivered


the pink leaflet will have to outpull a normal leaflet 5-1 to be worth the hassle (concidering most leaflet delivery companies will charge a premium for its delivery)

I know it goes against every bussiness principle but I think with leaflets it quantity not quality that counts

Mike

Title: Re: Leaflet Pricing
Post by: paul@ctcs on October 12, 2004, 06:12:29 pm

John, Not Paying for that, I'll improvise and re jig a Joe Polish YP add, much cheaper ;D

Paul

Title: Re: Leaflet Pricing
Post by: Ian Gourlay on October 13, 2004, 02:44:02 pm

Mike,

If I heard correctly I think the cost for an A3 leaflet was 5p including delivery but Martin Riley is the one who does it.

Title: Re: Leaflet Pricing
Post by: Mike Halliday on October 13, 2004, 05:42:04 pm

 Ian that amount might be right., 20,000 x 5p would cost £1000.

to print them would cost £600 which leaves £400 for delivery  so it depends how much delivery cost around the country.

MIke