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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: colley614 on July 30, 2007, 04:26:45 pm

Title: Thomson Directory?
Post by: colley614 on July 30, 2007, 04:26:45 pm

Has anybody joined them, What sort of work did you pick up. I've been offered a discount on three books and web hosting. They wanted £850 and I've managed to get them down to £250 but I'm just wondering what sort of work it will pull in?

Title: Re: Thomson Directory?
Post by: KarlJones on July 30, 2007, 04:57:06 pm

I am going to slap my investors hat on and do a "fast valuation", that means it might be way off but is based on what I can see. 

I reckon I get about 20% of the calls from Thompson as I do Yellow pages even though there is a lot less competition.  Way less actually.  7 listed in Thompson, 47 in Yellow Pages.  So I guess that close on 13%.

20% of 13% is 2.5%. 

Which leads me to believe that round here that the yellow pages is used 40 times more than Thompson, however it could just be my area and my luck.

But from an investment point of view, I would personally spend £2.50 on a Thompson ad for every £100 I would spend in Yellow pages.  I certainly wouldn't move far from those sort of figures, maybe triple (£7.50) I could not justify at all spending more than £20 for every £100 in Yellow, and I fear the real figure should be somewhere between £2.50 and £20 per £100.

However, you do need to factor in other stuff, such as how much value would that other 20% of work mean to you in those areas.  What you can do is play crafty, because you have a low quote from Thompson you can go to Yellow Pages and ask them if they can match it. 

Dunno if other people find the same with Thompson, ie 20% of the calls of Yellow pages and only 13% of the listings. 

Title: Re: Thomson Directory?
Post by: colley614 on July 30, 2007, 05:34:28 pm

It sounds like it will be worth joining the 2 directories for my first few years then. I've already signed up for Yellow Pages and Now looking at joining thomson hopefully thats all the advertising I'll need!

Title: Re: Thomson Directory?
Post by: dave0123 on July 30, 2007, 05:58:07 pm

how much u spending on the yellow pages colley??

I belive there quite expensive.

DAVE

Title: Re: Thomson Directory?
Post by: colley614 on July 30, 2007, 08:29:21 pm

I can't remember how much I spent. I paid all by cash around easter I think it was.

Title: Re: Thomson Directory?
Post by: dudek on July 31, 2007, 04:55:06 pm

cash! they are a national organisation did they give yo a discount or something?

Title: Re: Thomson Directory?
Post by: colley614 on July 31, 2007, 04:59:50 pm

No Sorry I don't me cash I mean in one lump sum rather than the installment schedules they like you to go into.