Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: lands on July 20, 2007, 06:29:54 pm

Title: New Mailer
Post by: lands on July 20, 2007, 06:29:54 pm
Just had this done. Before I do a print run I would appreciate any feedback you have.

www.oakleafcc.co.uk/marketing/flyer
Title: Re: New Mailer
Post by: Neil Grainger on July 20, 2007, 06:42:58 pm
Pete

Bit to heavy on the Cancer causing agents, what happens if you have to use Chems.

This may scare customers off.

Leaflets looks good though, Why dont you put more than 1 offer on the leaflet, Upholstery cleaned and have a room of your choice cleaned for Free. Have all your carpets cleaned adn have them protected for Free.
Title: Re: New Mailer
Post by: lands on July 20, 2007, 06:48:52 pm
See what you mean about the cancer thing. Yes think I will drop it. Did think about a second offer. Was going to do a free stain removal kit. Sprayer, neutral spotter or pre-spray gold and a terry towel with a demo of how to use but I am worried that it will be info overload tis' only A5

Pete
Title: Re: New Mailer
Post by: Mike Halliday on July 20, 2007, 07:19:06 pm
whats in it for someone who needs their suite cleaning your special offer won't interest them.

whats your name? oakleaf services or oakleaf carpet & upholstery care its a bit unclear and using your name twice is wasted space

Don't be seduced by a pretty leaflet, your wanting it to bring in work not win design awards.

what do you really think is important to customers, the fact that you use organic solutions or that the carpet will be dry for when the kids & hubby come home on an evening, a leaflet should tell the customer what they want to hear not what you think is important.

is that photo you or a stock photo? if it is you then underneath you need a little personal message from your wife (written in handwriting )

but it does look pretty ;)
Mike
Title: Re: New Mailer
Post by: Mike Halliday on July 20, 2007, 07:20:10 pm
and there is a spelling mistake 'oragnic' not organic
Title: Re: New Mailer
Post by: Neil Grainger on July 20, 2007, 07:32:05 pm
Mike

I new you would sort this out, you no your leaflets.

Going out drinking tonight in Yateley, been a Gypsie Funernal in Yateley today so should be a fun night.

So Moscow
Title: Re: New Mailer
Post by: JS2 on July 20, 2007, 07:47:30 pm
Pete

Watch the capitalisation, not sure that Fabric needs the upper-case 'F'

Sorry, I once marked student's essays !!!!!!!

Looks good anyway.

Best regards

Pete (JS2)

Title: Re: New Mailer
Post by: mark_roberts on July 20, 2007, 07:56:38 pm
More benefits needed as suggested.  The 3 for 2 wont bring the work in as you may think at least not for me anyway..  try a free bottle of spotter instead of £10 off two carpets cleaned.

Lose the speal about cancer way too scary.  Never mention negatives so the experts say.

Otherwise i like the style and image but test a few thousand before you commit to 20k.

Mark
Title: Re: New Mailer
Post by: lands on July 20, 2007, 07:57:25 pm
Thanks Mike, thats all good stuff

I'm going to add a free scotchguard offer for suites
Title: Re: New Mailer
Post by: Mike Halliday on July 20, 2007, 08:10:20 pm
find out how much more it would cost to put a single colour message on the other side, (I get charged £40)

then put 'turn over for this months special offers'  or call it a 'special promotion' or  'introductory offer' or even put a gift certificate on the reverse

a lot of people think 'special offer' cheapen a companies image, but just look about some of the biggest most professional companies in the world constantly use special offers.

Mike
Title: Re: New Mailer
Post by: lands on July 20, 2007, 08:15:51 pm
by the way this was done by Shane Cuffy of SNB Enterprises

Did my website and 1500 bus cards (nice too) for £750 which I thought was very good.

The content of the mailer is down to me and thanks to MK I realise I have not thought it through enough. Thats another beer I owe someone on the 6th if you are going Mike.

Pete