Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: *paul_moss on July 18, 2007, 02:07:34 am

Title: Customer news letters
Post by: *paul_moss on July 18, 2007, 02:07:34 am

Looking at starting a monthly news letter.

Any body currently doing one that works for them?

And any ideas?

Title: Re: Customer news letters
Post by: ianharper on July 18, 2007, 04:29:03 pm

hi Paul

just swapped from newsletters to cards. did some calls on past customers and found out that they where not read as much as i would have liked. with cards if you stick to direct response rules

headline, offer, exp date and lots of text

its cost effective and can be done very quick each month

check my blog for an example, under newsletters and the sub reminder cards

respect

Ian Harper