Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: heritagecleaning on May 06, 2007, 08:49:59 am
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God, I'm having trouble with this! What to call my new cc company??? I've been banging my head against the wall for weeks.
I like the idea of a name conveying the fresh / dry / bright sort of thing, rather than just something like 'Swindon carpet cleaning'. My favourite name on this forum is 'Fibrefresh'.
But it just won't click! So here's a good question - if you were starting from scratch now, then apart from the name you're using what would you call your business?
By the way, I think I'll avoid my friends suggestion - "DIRTY SHAG"!!! - it'd definately get you noticed mind!
Owen
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call youself fibrefresh then, i call myself Fresh Clean, got it off a company i saw in Brighton. i bet theres loads of Fresh Cleans. regards char
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The Magic carpet cleaners :o
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What's the matter with the name you already have ???
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I spent ages picking my name, if i did it all over again id possibly add Rotherham (where i live) into the title somehow.
Dene
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I chose "Southern Cleaning Services" as it allows me to expand into other cleaning fields in the future... If I had chosen "Southern Windows Cleaners" then I would have had to have chosen a new name in the future.
Whats wrong with Heritage Cleaning anyway ???
Andy
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owen, i live in swindon myself but work all over wales and the west on large commercial contracts so do about 40k miles a year and so see loads of signwritten vehicles.the only ones i remember are the ones with a good symbol or something amusing.loads of stuff on the van doesnt get read.your heritage sign looks really good if you are aiming for topnotch(and money) jobs but owen the carpet cleaner and a picture of yourself would work i think as it is straight forward and honest.
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Thanks for the replies guys. My business at the moment is general commercial cleaning, but my plan is to go into carpets, both domestic and commercial. The reason I was avoiding 'Heritage' was that I thought it sounded a bit 'stuffy' and possibly coveyed an image of old buildings / stately homes which might be off putting. Do you see what it mean?
Am I wrong??? I suppose if the name works at present I should stick with it
Owen
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call yourself heritage fibre fresh? ab; H.F.F.
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Do you know what i have been thinking the same thing recently my business name is cxxp its just my initials i couldn't be bothered when i started up to think of a good name cause i thought i might not like it over time. I think chosing a good name must take quite a while and i'm kinda thinking i wish i had spent the time to think of something better then i have now.
regards
matt
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Now that, Charlie, I like! Very much. I might even go with that.
I hope you're not on commission!!!
Cheers
Owen
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i think you should stick to heritage it presents the right image for the top end jobs.
If I was having my manor house or upmarket hotel carpets cleaned I would choose a company called heritage or if your going for council estates then call your self steves carpet cleaning ;D
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Get some geographic reference in your title. You'll pick up customers for simply being 'local'
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I quite like
KenDry
Safe and happy cleaning :)
Ken
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I am ProDry thougt it would be good for business, but most people who reconise the name similarity say that the original are cr$p.
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Thanks Owen ;D
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Owen, providing its fibre fresh and not fibrefresh :o , I`ve no objections ;)
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Think FreshKen sounds better :D
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Sometimes a name can cause problems, we use more than one name, the most common one being BRIGHTER HOMES which, unfortunately, is also used by a rogue shopfitting outfit, who never pay their hotel bills and don't have a Y/P presence, so we get regular calls from irate hotel managers.
We also use "clean'n'dry"
Quite honestly, the name, chem dry, does nothing for their marketing it was based heavily, on Bubbles and a cartoon character !!!
Be memorable, or stimulate interest !
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There is one round here called Mr Bubbles. (Not recommended !)
Actually, you are right to worry about your business name its more important than a lot of people realise. So is your choice of vehicle, graphics on your vehicle and smart work clothes. Image is everything.
Saying that, I like Heritage, it conveys solid and reliable. I take it you've already rejected Splash & Dash then?
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I do like HERITAGE, I see you have a sub heading of "Office Cleaning Services", you could easily drop the the office bit and just have Heritage Cleaning Services
When I first set up I wanted to have a none specific name and one that did not say where we were or what we did, ie: "Amble Carpet Cleaning" or "IR Carpet Cleaning Services"
That's why we went for "Lionheart Cleaning" it basically says we do cleaning, but not what type of cleaning, so we are not liimited in our calls to just people wanting carpets cleaned, our vans and advertising then detail what aspects of cleaning we cover, which is not virtually everything!
You should use the reputation and good will already built up with your current name to move into the other cleaning areas. To set up from scratch again would be foolish, unless you had a bad reputation and wanted no association with Heritage!! ;D
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owen my rates are very expensive, but as its you i'll let you off! as long as theres no legality on a company name, then you can call yourself what ever you like. Heritage Fibre Fresh is an eye catching name. H.F.F. cheers char