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UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: heritagecleaning on May 06, 2007, 08:49:59 am

Title: What's in a name?
Post by: heritagecleaning on May 06, 2007, 08:49:59 am
God, I'm having trouble with this! What to call my new cc company??? I've been banging my head against the wall for weeks.

I like the idea of a name conveying the fresh / dry / bright sort of thing, rather than just something like 'Swindon carpet cleaning'. My favourite name on this forum is 'Fibrefresh'.

But it just won't click! So here's a good question - if you were starting from scratch now, then apart from the name you're using what would you call your business?

By the way, I think I'll avoid my friends suggestion - "DIRTY SHAG"!!! - it'd definately get you noticed mind!


Owen
Title: Re: What's in a name?
Post by: Charlie Payne on May 06, 2007, 09:01:28 am
call youself fibrefresh then, i call myself Fresh Clean, got it off a company i saw in Brighton. i bet theres loads of Fresh Cleans. regards char
Title: Re: What's in a name?
Post by: davep on May 06, 2007, 10:20:41 am
The Magic carpet cleaners  :o
Title: Re: What's in a name?
Post by: Ian Rochester on May 06, 2007, 10:21:53 am
What's the matter with the name you already have ???
Title: Re: What's in a name?
Post by: AquaMagic on May 06, 2007, 11:29:24 am
I spent ages picking my name, if i did it all over again id possibly add Rotherham (where i live) into the title somehow.

Dene
Title: Re: What's in a name?
Post by: supernova77 on May 06, 2007, 11:37:35 am
I chose "Southern Cleaning Services" as it allows me to expand into other cleaning fields in the future... If I had chosen "Southern Windows Cleaners" then I would have had to have chosen a new name in the future.

Whats wrong with Heritage Cleaning anyway  ???

Andy
Title: Re: What's in a name?
Post by: from edge2edge on May 06, 2007, 11:43:05 am
owen, i live in swindon myself but work all over wales and the west on large commercial contracts so do about 40k miles a year and so see loads of signwritten vehicles.the only ones i remember are the ones with a good symbol or something amusing.loads of stuff on the van doesnt get read.your heritage sign looks really good if you are aiming for topnotch(and money) jobs but owen the carpet cleaner and a picture of yourself would work i think as it is straight forward and honest.
Title: Re: What's in a name?
Post by: heritagecleaning on May 06, 2007, 12:56:34 pm
Thanks for the replies guys. My business at the moment is general commercial cleaning, but my plan is to go into carpets, both domestic and commercial. The reason I was avoiding 'Heritage' was that I thought it sounded a bit 'stuffy' and possibly coveyed an image of old buildings / stately homes which might be off putting. Do you see what it mean?

Am I wrong??? I suppose if the name works at present I should stick with it


Owen
Title: Re: What's in a name?
Post by: Charlie Payne on May 06, 2007, 01:00:43 pm
call yourself heritage fibre fresh? ab; H.F.F.
Title: Re: What's in a name?
Post by: matt jones on May 06, 2007, 01:01:17 pm
Do you know what i have been thinking the same thing recently my business name is cxxp its just my initials i couldn't be bothered when i started up to think of a good name cause i thought i might not like it over time. I think chosing a good name must take quite a while and i'm kinda thinking i wish i had spent the time to think of something better then i have now.
regards
matt
Title: Re: What's in a name?
Post by: heritagecleaning on May 06, 2007, 01:05:49 pm
Now that, Charlie, I like! Very much. I might even go with that.

I hope you're not on commission!!!

Cheers


Owen
Title: Re: What's in a name?
Post by: Cleaning Resource on May 06, 2007, 04:14:00 pm
i think you should stick to heritage it  presents the right image for the top end jobs.
If I was having my manor house or upmarket hotel carpets cleaned I would choose a company called heritage or if your going for council estates then call your self steves carpet cleaning  ;D
Title: Re: What's in a name?
Post by: calmore on May 06, 2007, 05:57:03 pm
Get some geographic reference in your title. You'll pick up customers for simply being 'local'
Title: Re: What's in a name?
Post by: Ken Wainwright on May 06, 2007, 06:31:02 pm
I quite like

KenDry

Safe and happy cleaning :)
Ken
Title: Re: What's in a name?
Post by: prodry on May 06, 2007, 06:38:35 pm
I am ProDry thougt it would be good for business, but most people who reconise the name similarity say that the original are cr$p.
Title: Re: What's in a name?
Post by: Geoff Jewkes on May 06, 2007, 07:25:33 pm
Thanks Owen  ;D
Title: Re: What's in a name?
Post by: Geoff Jewkes on May 06, 2007, 07:28:19 pm
Owen, providing its fibre fresh and not fibrefresh  :o , I`ve no objections  ;)
Title: Re: What's in a name?
Post by: *paul_moss on May 06, 2007, 07:39:47 pm
Think FreshKen sounds better  :D
Title: Re: What's in a name?
Post by: carpetguy on May 06, 2007, 08:22:47 pm
Sometimes a name can cause problems, we use more than one name, the most common one being BRIGHTER HOMES which, unfortunately, is also used by a rogue shopfitting outfit, who never pay their hotel bills and don't have a Y/P presence, so we get regular calls from irate hotel managers.

We also use "clean'n'dry"

Quite honestly, the name, chem dry, does nothing for their marketing it was based heavily, on Bubbles and a cartoon character !!!

Be memorable, or stimulate interest !
Title: Re: What's in a name?
Post by: Londoner on May 07, 2007, 07:27:55 am
There is one round here called Mr Bubbles. (Not recommended !)

Actually, you are right to worry about your business name its more important than a lot of people realise. So is your choice of vehicle, graphics on your vehicle and smart work clothes. Image is everything.

Saying that, I like Heritage, it conveys solid and reliable. I take it you've already rejected Splash & Dash then?
Title: Re: What's in a name?
Post by: Ian Rochester on May 07, 2007, 07:32:51 am
I do like HERITAGE, I see you have a sub heading of "Office Cleaning Services", you could easily drop the the office bit and just have Heritage Cleaning Services

When I first set up I wanted to have a none specific name and one that did not say where we were or what we did, ie: "Amble Carpet Cleaning" or "IR Carpet Cleaning Services"

That's why we went for "Lionheart Cleaning" it basically says we do cleaning, but not what type of cleaning, so we are not liimited in our calls to just people wanting carpets cleaned, our vans and advertising then detail what aspects of cleaning we cover, which is not virtually everything!

You should use the reputation and good will already built up with your current name to move into the other cleaning areas.  To set up from scratch again would be foolish, unless you had a bad reputation and wanted no association with Heritage!! ;D
Title: Re: What's in a name?
Post by: Charlie Payne on May 07, 2007, 08:48:30 am
owen my rates are very expensive, but as its you i'll let you off! as long as theres no legality on a company name, then you can call yourself what ever you like.  Heritage Fibre Fresh is an eye catching name.  H.F.F.  cheers char