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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: gary evans on April 05, 2007, 06:20:19 am

Title: advertising in yellow pages
Post by: gary evans on April 05, 2007, 06:20:19 am
Hi All

Looking to expand business & thinking of advertising in yellow pages.

What i want is feedback on value of work recieved. I previously used fed advert, which is only £130, but, am now thinking of something larger to promota business.

Currently have one out, previously ran in 3 books, return of work limited. But have returned all investment & made profit.

Thinking of doing brochure or flyer to put through business,s instead, but this is even more. £500 approx for 5000 leafletts, brochure will be even more.

Just missed out on a lot of work & have spaces to fill.

Gary
Title: Re: advertising in yellow pages
Post by: LWC on April 05, 2007, 06:56:41 am
i have received alot from yellow pages, the only thing i have found is they're sometimes just one off cleans.

but really good all the same ;)
Title: Re: advertising in yellow pages
Post by: gmcs on April 05, 2007, 07:03:40 am
Yellow Pages works for me ! Yes I do get one off cleans but as we all know we charge extra for these and you can normally fit them in when you are in the area
Title: Re: advertising in yellow pages
Post by: Steve_Richardson on April 05, 2007, 10:39:17 am
The free line ads you can have in the Yellow Pages and Thompson Local are amazing - I get calls from them all the time...and they were FREE  ;D
Title: Re: advertising in yellow pages
Post by: ac_cleaning on April 05, 2007, 06:54:30 pm
Yellow pages works for us the down side is a lot of one of cleans and all over the place,
al
Title: Re: advertising in yellow pages
Post by: Terry_Burrows on April 05, 2007, 07:55:33 pm
just depends where you are as to how good it can be :-\ our add last year we got half our money back :-\ ::) we have taken colour add this time,just to see how this works :-\
Title: Re: advertising in yellow pages
Post by: gary evans on April 10, 2007, 07:55:46 am
Hi all

Thanks for the replys.

Been away weekend thats why delay

Gary
Title: Re: advertising in yellow pages
Post by: Dean Aspects on April 10, 2007, 11:35:29 am
i get alot of work from yellow pages
it can be a bit spread out but my round covers a large area anyway
this is the first year i have advertised and i have got the cost of the advert in the first month
also picked up the 4 largest jobs i have ever had including a £800 job :o
Title: Re: advertising in yellow pages
Post by: Paul Coleman on April 10, 2007, 12:21:58 pm
My YP ad has more than paid for itself.
I have gained work worth around £800 - £900 per year from it.
Of course, the problem is that I have no idea if those customers would have rung me if I had a one line freebie.
The downside is that I have had a lot of enquiries from people who have impossible access situations (only way is through the house).  However, this may be a peculiarity of the area where I live as it is a town of sprawling housing estates built not long after WW2.  I go out of town for most of my work.
I get a lot of one off enquiries - usually end of tenancy cleans and I used to get far too many cold selling calls as well.  Registering with the TPS can cut a lot of this out though.
Title: Re: advertising in yellow pages
Post by: gary evans on April 11, 2007, 08:31:50 am
Hi all

Looking to book today with yellow pages,

Option 1:,have been offered 6.5 cm box for £363.70

Option 2: a 4.5 for £216.30,

Has anybody been offered better deals late than this it supposed be with 30% discount, but could,t give me original price.

Option 3: is 2 adverts 1 in fed foldere & 1 in safecontractor folder total £260.00

Any comments or experience on yp welcome.

Gary
Title: Re: advertising in yellow pages
Post by: Paul Coleman on April 11, 2007, 08:46:56 am
Hi all

Looking to book today with yellow pages,

Option 1:,have been offered 6.5 cm box for £363.70

Option 2: a 4.5 for £216.30,

Has anybody been offered better deals late than this it supposed be with 30% discount, but could,t give me original price.

Option 3: is 2 adverts 1 in fed foldere & 1 in safecontractor folder total £260.00

Any comments or experience on yp welcome.

Gary

I pay less than that but I think it's for a three liner.