Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: ianharper on March 13, 2007, 10:11:55 am

Title: How Big Is Your Farm?
Post by: ianharper on March 13, 2007, 10:11:55 am

Guys

I take it you know what i mean about "farm" it's the area that you drop leaflets in on a regular basis. how often would a typical home see one of your leaflets.

if it was 20,000 and you dropped 5,000 a week it would be once a month.

Respect

Ian Harper

Title: Re: How Big Is Your Farm?
Post by: AquaMagic on March 13, 2007, 06:30:56 pm

Im Testing a Farm of about 700, get 50% of my domestic form there.

Dene

Title: Re: How Big Is Your Farm?
Post by: Shaun_Ashmore on March 13, 2007, 07:19:04 pm

Don't forget you can be too regular and look desperate I have over done an area near to me like that.

Shaun

Title: Re: How Big Is Your Farm?
Post by: AquaMagic on March 14, 2007, 09:14:58 am

Im doing a leaflet run every 7-8 weeks on this farm, ussually get 2 somethimes 3 jobs when do it which is far better than average, but as you point out Shuan i have wonder if its possible to reach saturation.

Dene

Title: Re: How Big Is Your Farm?
Post by: ianharper on March 14, 2007, 09:19:00 am

Guys

Think about the 3 letter sequence by Joe polish and how that works.

respect

Ian Harper

Title: Re: How Big Is Your Farm?
Post by: AquaMagic on March 14, 2007, 09:47:44 am

Im not familiar with that Ian, how does it work?

Dene

Title: Re: How Big Is Your Farm?
Post by: Shaun_Ashmore on March 14, 2007, 05:40:55 pm

Roughly with a 3 letter,

 first letter introduces you and tell the customer how good you are and an offer (free room usually) if the customer doesn't take you up on this a

 2nd letter is sent with an offer but saying limited spaces left and why havn't you taken us up on this offer (a reminder) then the

 3rd letter is a 'last chance' take me up on this offer or it will be gone for ever and never repeated. 

Shaun

Title: Re: How Big Is Your Farm?
Post by: Mike Halliday on March 14, 2007, 05:51:29 pm

send out a 100 letters Cost £36 x 3 letters =£118 plus the time it takes to print them out & put into envelopes (where are you getting the names & address from?) to contact just 100 people.

could you use this time & money more effectively? [/size]

this is the most important question to ask when anyone recommends you spend your money on any type of marketing

Title: Re: How Big Is Your Farm?
Post by: Robert Watson on March 14, 2007, 06:18:43 pm

Might work with a leaflet drop over a six week period or so :-\.
Don't do leaflets myself, but there's a couple of areas I wouldn't mind targeting.
Rab.

Title: Re: How Big Is Your Farm?
Post by: ianharper on March 15, 2007, 06:58:52 am

Mike

I am I right in thinking that your drop area is about 60k?

how often do you drop and do you blanket cover or cherry pick?

Respect

Ian Harper

Title: Re: How Big Is Your Farm?
Post by: Mike Halliday on March 15, 2007, 07:09:57 am

Ian I live in a town of 28,000  8000 is council tenants. so I do 20,000 monthly split over 4 weeks every month, all these homes are within 4 miles of my home

I've also just committed to an extra 8,ooo in small town 3 miles fro  me that will be done every month.

luckily for me I live in an upmarket smallish town where house prices and personal incomes are above the county average, so they support higher prices 

Mike