Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: craigp on March 11, 2007, 06:09:14 pm

Title: News letters
Post by: craigp on March 11, 2007, 06:09:14 pm

HI,

I was going to give these a try, but thought twice.

I'm wondering who uses these - have you found them worth doing?

Or have you tried them and found them not to be worth the bother?

Craig

Title: Re: News letters
Post by: ianharper on March 12, 2007, 09:22:24 am

craigp

test it, call 20 customers from last year and see if they remember your name?

every month you dont speak to them you lose 10% of that relationship.

its a investment in you database and its your database that gives your business value. if you where to sell it it would be this that it would be valued on.

Respect

Ian Harper

Title: Re: News letters
Post by: benny d on March 13, 2007, 10:08:14 pm

I did a March Spring Clean News letter for the first time. Sent out 200 last week, cost £50.00 in postage, and have got two big jobs because of it, and possibly more in future.

I suppose you must keep your name and logo in front of your previous customers from time to time.
It was hard enough to get them in the first place, so i dont want to loose them!  ;)
Ben

Title: Re: News letters
Post by: Shaun_Ashmore on March 13, 2007, 10:19:22 pm

I've done Newsletters for years they work fantastically, I have a 3000 people database it's fun folding and stuffing the envelopes and then a label and a stamp.

Usually done by a 'numpty' called Mother outlaw.

Trying postcards this year for a change through the printer.

Shaun