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UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: ianharper on March 03, 2007, 06:34:17 pm

Title: Sale letter
Post by: ianharper on March 03, 2007, 06:34:17 pm

guys

here is the first of my sales letters. its based on a joe polish winner. its basically part of his audit folder that is given to each prospect.

this makes up 1 of the 25 contacts i have each year with past clients.


check my blog for download

http://cleanersnetwork.wordpress.com/

respect

Ian harper

Title: Re: Sale letter
Post by: ianharper on March 03, 2007, 07:13:57 pm

How To Save The Most Money No Mater Which Carpet & Upholstery Cleaner You Use,

And Why Now Is The Best Time Of Year To Clean

Dear friend

I am writing to you to tell you insider secrets. What I am about to reveal to you will save you time and money. And give you the edge when dealing with any carpet cleaners.

So why have I decided to share this information with you. I have two reasons, First because you live locally to me, and I want to look out for you. Second, Even though I am a carpet cleaner myself, I have worked out a way to make this work for both of us.

So what are these insider secrets?

First, January and February are the slowest months of the year for carpet cleaners. So what, I hear you say. Unfortunately cleaners still have to pay out all their overheads. So at this time of year carpet cleaners are vulnerable, and will do anything to work. Prices will be at the lowest for the year.

This will mean that you can make big savings if you know how to capitalize on this opportunity. But there are other reasons to clean at this time.

Many people are under the mistaken impression that carpets somehow stay wet for longer if cleaned in the winter. This is not true. The truth is that it’s down to the type of equipment and methods used, plus the experience of the cleaner. Please let me explain.

We have all seen those leaflets that offer you what looks like cheap price carpet cleaning! But we all know deep down that you get what you pay for. If you want quality and great service you know that you have to pay a little extra for it. So why?

For example, one problem you might face is sometimes with cheaper services your carpets can be soaking wet for days.  So in truth you will be not getting the service that you expected, like your carpets and upholstery to be dry in a reasonable amount of time. The reasons for this are that anyone can just set up and become a carpet cleaner; all they need is a machine and a van.

Let’s look first at the machine, your drying times rely on the power of these machines and cheap machines have less power so your carpets take longer to dry. Second, how will you be able to tell if you are dealing with someone that has some form of qualifications (like myself I have city & guilds in cleaning science) plus, they will know the risks of using substandard equipment and methods. Third, insurance companies will not provide proper cover if a cleaner has not had some kind of training.

By the way, With us you can use the room after cleaning, and if you like we can provide a unique dry clean service for your carpets.
 
So you see “cheap priced carpet and upholstery cleaning“can be provided but with some risk to yourself. I can go on and give you many more examples on why normally cheap carpet & upholstery cleaning is not worth the risk, but I think I have made my point. You can protect yourself by asking to see qualifications, insurance, and coments from other clients.

So what can I offer you? 10 Great introductory offers (check out the card that came with this letter) to give even more value when you are trying us out for the first time.

Give us a call on 01277 633635 or 01277 224605 anytime. Thank you. Ian Harper

Title: Re: Sale letter
Post by: matt jones on March 04, 2007, 12:17:43 pm

Nice letter mate i like it! :)
matt

Title: Re: Sale letter
Post by: davep on March 04, 2007, 02:44:04 pm

Ian, i like the stuff on your site..  Is it ok to use some of it on my site or is it not for reuse?

Ta,

Dave.

Title: Re: Sale letter
Post by: ianharper on March 05, 2007, 09:13:25 am

davep

yes you can use any of my stuff. if you need any help just ask

Title: Re: Sale letter
Post by: davep on March 05, 2007, 04:50:45 pm

Thanks very much Ian

Title: Re: Sale letter
Post by: Glynn on March 05, 2007, 04:53:41 pm

Who says Jan & Feb are the quietest months ?.

Title: Re: Sale letter
Post by: Dave_Lee on March 05, 2007, 06:11:03 pm

Ian,
You sure seem to love giving away all that Fast Track stuff, I mean you did pay for it, didnt you.
Dave.

Title: Re: Sale letter
Post by: ianharper on March 05, 2007, 06:41:09 pm

dave

Its Jim wolverton that wrote the idea for the above letter, and i have just taken it and changed it and added to it. it does not sound like Jim's one anymore apart from the headline and one paragraph.

The Jan Feb thing is just a reason to buy.

With respect you guys must start to realize that its not fast track or Joe polish it direct response marketing. its this reason that i keep posting stuff. sure lots off my old stuff is based on Joe's ideas.

Please let me explain about how what Joe does works. he has member in his group. they see him as an expert, he teaches direct response marketing which BTW is different to what Robert does. so his members learn how to use direct response rules, they then send their adverts into Joe's for him to check.

Joe now has access to hundreds maybe thousands off new ideas based on direct response. he takes these ideas and shares them with his members. his members think that these new ideas are his.

just like everyone that see any direct response advertising in the UK think its fast track.

its the power of the membership that drives these groups.

Joe has paid Dan Kennedy loads of money for him to teach him and keep him ahead of the game. he will tell you to your face this.

my goal is that when a carpet cleaner See's some direct response that see it as that and not Joe or Roberts groups work.

I think as good as fast track is it has limitations. one, its copycat one group of ideas that works. much like a franchise, nothing wrong with that. just cant grow. and it based on one man one van. a much better would be how to show cleaners how to build a business that you work on and not in.

Joe' stuff is great as it teaches you the rules with ideas that you can use if you don't want to develop your own.

direct response is much much more than this, it can provide you with a unique message, if you want. it works 

direct response can be learnt cheaply if you know what to look out for, Dan has trained many people in many different services and product ranges. these people put out stuff in their fields that can be bought and adapted to our business.

for example Dan has done work for weight watches so by just studying his work in this field you can learn what works. I am sure you have seen direct response adverts and thought to yourself that looks familiar.

As far as paying for it yes i have and still do as i love this direct response.

I hope this help you understand where i am coming from with all this?

respect to Joe, Robert, and Dan,

ian harper

Title: Re: Sale letter
Post by: ianharper on March 05, 2007, 08:01:05 pm

check out my blog for what can be done with old adverts and cut and paste.

https://cleanersnetwork.wordpress.com/

Title: Re: Sale letter
Post by: Shaun_Ashmore on March 05, 2007, 08:17:45 pm

I've been doing Newsletters for about 8 years, they get changed everytime but what I do find is that if you don't get the message across the client will scan it and throw it if they can't find the info they want with in a set time.

Headlines and sub Headlines

Are the way to combat this, look at a newspaper whether it be the Sun or the Times they know how to keep you reading even when the content can be dull. Big long paragraphs may tell the client what YOU WANT them to hear but it will be lost if they don't get that far.

DJ's do it all of the time in your ear

How infuriating when a DJ on your local radio station says " Can you remember this big hit of 1988 coming up now...........after the break"

Keeps you listening while they play the adverts a bit like a P.S. at the end of a letter. How many of you scan the letter and only really read the P.S.?

One thing I DO disagree with is 'the longer the letter the more the response' I have tested this on 3 occassions, 1 with a Joe Polish letter and 2 of my own and they have all bombed, you have to keep it punchy to some extend.

Hope this helps and carries on from what ian is saying.

Shaun 

Title: Re: Sale letter
Post by: carpetguy on March 05, 2007, 10:53:04 pm

Good stuff people..............you're saying what I've been saying for years, but probably been ignored. The marketing ideas of JP are mostly, reworked or plageurised, from marketing ideas that were in use as long ago as 100 years ago, or longer.

Admittedly, Dan Kennedy is brilliant, but his main strenghth, is his ability to, cut through the dross and state what needs to be stated.

That is a gift, but anyone can learn and benefit from his writings.

Keep up the good work Ian

Title: Re: Sale letter
Post by: ianharper on March 06, 2007, 07:11:44 am

guys

why do you think that most don't develop a USP

you would not open a restaurant and not be different in some way to all the others in the high street. to open one and say we sell food would be mad?

respect

ian harper