Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: matt jones on February 12, 2007, 06:13:07 pm

Title: phone book, yellow pages, thomson
Post by: matt jones on February 12, 2007, 06:13:07 pm

Hi everyone,
If you were to advertise in one of the above books which one would it be?
matt

Title: Re: phone book, yellow pages, thomson
Post by: Doug Holloway on February 12, 2007, 06:24:56 pm

Hi Matt,

YP by a mile !

Cheers

Doug

Title: Re: phone book, yellow pages, thomson
Post by: gwrightson on February 12, 2007, 06:38:22 pm

colour pages  ;)
why dont you post a poll if your interested in the results?
Geoff

Title: Re: phone book, yellow pages, thomson
Post by: Terry_Burrows on February 12, 2007, 06:41:39 pm

this time we have gone colour in our add :-\ this could may make a change :-\

Title: Re: phone book, yellow pages, thomson
Post by: Dave_Lee on February 12, 2007, 06:56:22 pm

Terry,
Dont bank on it, too pretty an ad and peolple are put off for some reason. A white background does work better, but whether its worth the extortanate extra cost is another matter.
Dave.

Title: Re: phone book, yellow pages, thomson
Post by: cleanability on February 12, 2007, 07:39:42 pm

Gotta be YP for me if it had to be just one. But the Thomson is quite good. A lot cheaper and less competition. Always get your money and alot more.
In the YP I've actually (for me anyway) gone for it this year. Half page in 2 directories and lots of ghost numbers. Early days yet but I think I'm getting more calls, especially to my ghost numbers.

Chris

Title: Re: phone book, yellow pages, thomson
Post by: spindle on February 12, 2007, 08:05:39 pm

this is my 1st using yp.

got introductory offer,,,,,,,£288....for 1 yr( i think...dont remember)

the phone has rung from yp......5 times

1 was converted to a job

4 were price shoppers......


best ads is the ones you deliver yourself.........meet some of the future custys...with  very little sales patter......possible to convert to regular custy!!!!!

Title: Re: phone book, yellow pages, thomson
Post by: matt jones on February 12, 2007, 08:09:08 pm

Some things ive picked up on yellow pages are very pushy forever ringing me so looks desperate if i want to advertise with them i will phone them! Also its got to have the most competition and my book doesnt cover a great area so it aint looking like y/p at the mo. Thompson looks quite good cheaper, more local, less competition, less pushy good website. Phonebook crap website can barely read it, good coverage, not much competition. So at the mo its looking like Thomson i use p all advertising at the mo but do other work to which helps out.
matt

Title: Re: phone book, yellow pages, thomson
Post by: Shaun_Ashmore on February 12, 2007, 10:30:31 pm

Yellow Pages used to be good not now.

Shaun

Title: Re: phone book, yellow pages, thomson
Post by: HQCS (John Kastrian) on February 12, 2007, 10:47:17 pm

Yellow pages are a waste of time,Thomson are much better.
If I need a tradesman the first place I look in is the Thomson book,YP have too many pages and take too long to find what you are looking for.
I always ask customers where they got our number from,most are from recommendations,and a lot from Thomson local.-John

Title: Re: phone book, yellow pages, thomson
Post by: spindle on February 12, 2007, 11:40:25 pm

i'll be looking at thompson next yr!!

yp are calling me 3/4 times a month to try and flog me something else!!!

Title: Re: phone book, yellow pages, thomson
Post by: ianharper on February 13, 2007, 04:09:39 pm

shaun

sign of the times.

things are now changing and we have to chase the work.

If you look at marketing as passive and active. the passive medias are the ones where prospects have a need and come looking for a service provider. and active is direct response where we make a offer and give a reason to buy our service.

passive marketing is directories and the internet

active is direct mail, database marketing, leaflets.

there are other but you get the point?

i would not spend loads of money on passive as most are hard to change or test. active marketing can be tested and tracked much better.

respect

Ian Harper