Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: paulstevens on January 12, 2007, 01:06:56 am
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Hi all,
i have recently had flyers printed and i am planning to drop them throu peoples doors. the only problem is im not sure how to approch them after knocking on the doors ie: what should i say or what do you pro's say when they answer the door
any help is allways a blessing
regards
Paul
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Basically, I say "sorry to trouble you" I ask them if they have a window cleaner, If they say No, ask them if they'd like a quote for em to be cleaned regularly, no obligation. that's about it really.
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I honestly do not think there is any magic phrase that will make them suddenly decide they want a window cleaner.
I am going to run a few tests soon (next few weeks) and let you know my results but I think I have spotted something.
When folks leaflet drop they tend to try and sell themselves via a piece of paper. What it ends up as is an advert.
When folks canvass they just tend to go out looking to see if anyone wants a window cleaner, if they do then fine if they do not they move along.
I have heard that some just post a business card, and they find that it works better than leaflet dropping.
I know it sounds a tad wierd, but I am going to make a few leaflets up that just say...
"window cleaner requires work"
"Tel: **** ******"
"Karl"
just to see if it makes for a better hit rate. Because basically thats all we do when we are canvassing, none of us want to waste our time trying to convince someone they want em cleaning when they do not, yet sometimes I feel that is what our leaflets look like they are trying to do. And yet our call back rates are low and our canvassing hit rates are huge when compared.
So, canvassing, yes knock and ask if they want a window cleaner. If not move along. Personally I prefer to post a leaflet if no one is in as I feel it is only one journey up the path and is more time efficient. If they answer and say no then move along. I honestly am not even sure if it is worth offering them a leaflet if they say no but I tend to do it. Part of me thinks I have just wasted a leaflet.
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I would be looking for areas that haven't got a window cleaner so door knocking is the only way. Why waste time putting your leaflets through doors in a neighbourhood that has a window cleaner already?
If you get the odd ones, they are more likely to be the ones that the others WC's have dumped for whatever reason and you will never be able to condense your round. If a customer of mine sells his house and moves on I always canvass the new owner and try to retain the business.
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I guess areas are all different Spruce. Basically where I come from you do not get one window cleaner per street. Typical example was the other day, I got a customer, 4 doors away some had a WFP on the go, we exchanged numbers blah blah blah.
If you do look around for an area that has no window cleaner you will be looking for a very long time indeed.
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wHEN I was working for Virgin gas /electric A guy would introduce himself,as a rep for that company then ask if they had seen the brocure that was put through their letter box {even though he was cold calling] HE and myself was suprised how many people replied that they had.
he would then start his sales patter by stating it was such a good offer and as they hadnt replied was there a problem that they didnt understand ? no would come their reply.
Well shall we get you signed up for this great product offer he would ask strait out
I must say he was rather successfull at getting his quoter.
He was one hell of a salesman
his attitude was a numbers game 1 says no, that leaves 99 to say yes.
and when he reached no 99 saying no the next 1 he called on was going to be a yes
cus his motto was nothing is 100% failure
it took a couple of weeks to sink in for me , but following his motto my sales started to improve.
Iused to get so down not signing anyone up ,and when I singed someone up wow what a buzz to meet the next customer with the same attitude will be the same for when I start my expansion plan for 2007.
STAY POSITIVE,REMEMBER THAT NEVER 100% FAILURE SAYING, AND FINALLY THE WORST THEY CAN DO IS SAY NO.
good luck
GAZA (we got £30 max for everyone we signed up] say u sign someone up for say a £10 job 1 a month thats £120 uve earned yourself positive stuff.