Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: Neil Grainger on January 02, 2007, 07:10:55 pm

Title: Things we should be doing to gain more business in January Feb.
Post by: Neil Grainger on January 02, 2007, 07:10:55 pm: HI all

Happy New Year, Anyone got any ideas for growing the business in January Feb.

Just starting my third year and always have found Jan Feb hard.

Cheers

Neil
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: the red carpet on January 02, 2007, 07:48:16 pm: Well today i have sent out 100 letters to old clients, basically wishing them a happy new year and offering a after the party cleanup special offer. I also used the oppertunity to send them all a sticker with my contact details on for them to stick somewere safe if they dont need me just yet, so hopefully it will lead to a bit of work down the line as well.

Iv broadend the areas im listed on google addwords, so the towns that i usually wouldnt really want to drive to, im now listed on so iv cast the net a bit wider there.

I dropped 3000 leaflets to my delivery guy wich will all be done this week.

And i will be leafleting myself in my spare time this week as so far i only have 4jobs booked in.

But more importantly, im gonna use some of the spare time iv got on my hands to work on the buisness rather than in it as once im back in full swing theres gonna be no time to think. I hope ;)
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: Neil Grainger on January 02, 2007, 08:00:00 pm: Red

Do adwords work well on google and how much do you spend per area.

Cheers

Neil
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: the red carpet on January 02, 2007, 08:10:26 pm: Works great at getting leads, or at least it does for me.

Trouble is there usually from all over the place, as iv found people dont search by there local area but by county ie; Essex or Hertfordshire, Suffolk etc. So to get a decent volume of leads you have to really list the whole county but this means getting jobs 40-50 miles apart at times.

Wich imo just aint worth it when you have a lot of work on, but its good to get you started or when things are a bit quite, then once work picks up again you just go back to your local towns or villages and pick up a couple of leads a month.

Iv booked 2 jobs from it since yesterday, not very great jobs and there both 20-30 miles away but at least it gives me a bit of cashflow.
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: Neil Grainger on January 02, 2007, 08:17:40 pm: Hi

Red you have e-mail.

cheers

neil
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: Macarthur on January 02, 2007, 09:19:51 pm: Sent out christmas cards to all customers with annual newsletter / reminder together with various discount vouchers, one offering 20% discount when used in Jan/Feb. Have just booked in first job from these for next week.
Nigel.
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: Ian Rochester on January 02, 2007, 09:34:51 pm: I did three jobs today, however I was early for the last one so I had a walk around the block and dropped off some of my new postcard flyers (about 40 ish)

That was at around 3pm today, it's now 9.30pm and so far I have booked two firm jobs and an enquiry as a direct result of those flyers!!

I know what I'll be doing with any spare time I have!

I also phoned the local free weekly paper today to see what it costs for advertising in there (£49+vat for a 5cm x 2 column in single colour). However there are already 3 other cleaners in there advertising:

"Suite and carpet cleaned and protected for £30"

I may give it a miss.

As for tomorrow......I'm off for a days golfing up the coast at Bamburgh!!
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: Chris R on January 02, 2007, 10:50:55 pm: Just finishing off a mail shot to 1000 pre custys. Posting them out Thursday.

£10 off before end feb ( orders over £55).

I do this most years, it always gets me loads of work ;D

Cheers

Chris
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: woodman on January 03, 2007, 03:45:09 pm: Get A Web Site:

Internet presence is a must, most web site enquiries are a higher value than the norm who cares how far you have to travel 20..30..40..50..60..80 miles if the monies right, just get up earlier and get going.

What would you rather do sit at home doing/earning nothing or spend a day out earning,.

Its only time and this is going to pass any way so you may as well use it.
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: murky on January 03, 2007, 04:50:43 pm: Exactly, why sit at home and moan that the phone doesn't ring. Go out and make it!!!!!!!!!!!!!!!!!!!!!!!!!
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: Steve Chapman on January 03, 2007, 04:57:51 pm: Always offer free scotchgard during january, first call for that today :)

And have sent out Free calendar magnet to all my business customers with all my contact details on.

Just working on my database to get some reminder postcards out now 8)

regards
steve
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: gwrightson on January 03, 2007, 05:01:18 pm: Scotchgard!!
Where do you get that from?
more to the point if you can get Scotchgard, isnt it pricy to be giving away?

Geoff
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: Teddycare on January 03, 2007, 05:05:01 pm: Like most we started back on the second, I didn't expect much work this week, but I have been pleasantly surprised there's been enough to keep two of us busy, at this rate may have to work Saturday, not getting too excited dare say the work will stop when the winter electricity and gas bills hit the doormats.
Anyway I'll worry about that when it happens, a very happy new year to you all. Ted
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: Steve Chapman on January 03, 2007, 06:28:11 pm: geoff,

What i really mean is extracta stainguard, use to use scotchgard and it just rolls of the tongue ;)

the water based one isn't really that expensive to use and i only do it for January to get the work kickstarted!

regards
steve
Title: Re: Things we should be doing to gain more business in January Feb.
Post by: gwrightson on January 03, 2007, 06:29:21 pm: I guessed that ;D

Geoff