Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: maxcarpets on September 27, 2006, 03:53:24 pm

Title: BEST ADVERTISING
Post by: maxcarpets on September 27, 2006, 03:53:24 pm
I have just had the yellow pages rep around and was supposed to have BT rep following but I couldnt face two of them in one day so I cancelled. In my opinion BT phone book is still to young anyway. Would be interested to hear your views.

Regards


Justin  
Title: Re: BEST ADVERTISING
Post by: Neil Grainger on September 27, 2006, 03:55:28 pm
Hi Justin

How is it going?

Give us a call if you are free.

Cheers

Neil
Title: Re: BEST ADVERTISING
Post by: maxcarpets on September 27, 2006, 04:01:40 pm
Hi neil

Just going to a job on lower earley. Pls can I have your mobile no, I'm free tomorrow afternoon, I,ll call you. Really sorry for not getting back to you.

Regards

Justin
Title: Re: BEST ADVERTISING
Post by: maxcarpets on September 27, 2006, 08:36:27 pm
Does this mean NO ONE uses Thompson?
Title: Re: BEST ADVERTISING
Post by: craigp on September 27, 2006, 11:13:02 pm
do a search on it, i think you'll find a general dislike of tompson by most.

there mega crap, expect 2 jobs a year (thats a good year) even with half page ad.
Title: Re: BEST ADVERTISING
Post by: bennymon on September 28, 2006, 01:30:50 pm
 i put in ad last year cost£1300 got 1 job £80 never again >:( >:(
Title: Re: BEST ADVERTISING
Post by: CLEANCARE LIMITED on September 28, 2006, 02:19:14 pm
The poll misses out using local newspapers
Title: Re: BEST ADVERTISING
Post by: gwrightson on September 28, 2006, 04:18:38 pm
benny , you say got £80 job!!!!!!
but you dont mention who you advertised with :-\ :)
cleancare, proberbly missed local papers for a reason :D  after all all locals do is attract time wasters and price seekers, but if thats your market, GO FOR IT ;)
 Geoff
Title: Re: BEST ADVERTISING
Post by: Liahona on September 28, 2006, 05:09:52 pm
None of the above was left out as well. The best form of getting work is by talking to the right people to get work for you., Face to face with people is far more responsive to get work than any form of paper adds. Best, Dave.
Title: Re: BEST ADVERTISING
Post by: maxcarpets on September 28, 2006, 06:58:18 pm
I agree word of mouth is by far the best, but you would have to talk to alot of people all day to keep busy.

Regards
Justin
Title: Re: BEST ADVERTISING
Post by: Liahona on September 28, 2006, 07:09:07 pm
Justin, not if you talk to the right people. Designers have endless customers to pass on to you as a cleaner. So you talk to the right person and that could mean maybe 30 or 40 customers a year. One chat so to speak to one designer, 40 jobs at, say £300, equals £12,000. Not too shabby for one conversation. Best, Dave.
Title: Re: BEST ADVERTISING
Post by: Mike Osbourne on September 28, 2006, 07:44:48 pm

I agree with Dave. You can't beat someone in a influencial position to act as your champian. Howver it doesn't have to be a Designer, it can be anyone who people look to in the community and comes into contact with lots of the right type of people. I did a job for a Vicar's wife because she booked a parish news ad for me. Now I get her 'endorsment' whnever CC comes up.

I suspect the problem with Designers etc is they will throw allsorts at you and stuff that may be very difficult to work on and have very high replacement costs, so you had better know your stuff.

   

Title: Re: BEST ADVERTISING
Post by: Liahona on September 28, 2006, 08:08:33 pm
Mike, you are quite correct, which is why working for designers, architects and the like isnt for everyone. But if you do know your stuff they are a very good sorce for work. Yes you work on a lot of hideously expensive textiles but then you can charge a hideous amount to work on them. Best,, Dave.
Title: Re: BEST ADVERTISING
Post by: Macarthur on September 28, 2006, 08:39:59 pm
Word of mouth absolutely.

I was recently talking to a commercial gardener ( new partner of a friend ), put a good word in for me, took me on a trial basis was pleased with my work. Have done 3 residential areas to date and another 14 sites on the horizon plus more to come, all paying excellent money.

Not trying to sound big headed here, just to make people aware, tell as many people as you can about the work you do.

Nigel. :)
Title: Re: BEST ADVERTISING
Post by: maxcarpets on September 28, 2006, 08:50:34 pm
Word of mouth it is then. Farewell Mr B*****it Yellow pages Rep! We no longer need your aaaaaaaa's.

Cheers

Justin 
Title: Re: BEST ADVERTISING
Post by: spickandspan on September 29, 2006, 02:25:49 pm
YP waste of money,
 and far far to expensive.
Title: Re: BEST ADVERTISING
Post by: bennymon on September 29, 2006, 03:03:28 pm
that 1 80 quid job was from tompson
Title: Re: BEST ADVERTISING
Post by: homenclean on September 29, 2006, 09:00:29 pm
All advertising is about getting your point over as clearly and simply as possible, i never place large expensive adds. a lot of small adds well positioned in publications with straight forward text will bring far more work than 1 large add with loads of writing.

You need to sell the sizzle not the steak.

I get reasonable response from yellow pages where my total spend is £400 p.a approx for 2 adds in the same section of 1 book

reasonable response from thomson £600.00 p.a in two books small credit card style add.

I advertise in 4 local publications at a total cost of 97.00 per month.

This all generates around 15 to 20 jobs per week, add to this my regular customers and commercial contracts and we are kept very busy, all for an advertising budget of around £2500 per year.

John
Title: Re: BEST ADVERTISING
Post by: maxcarpets on September 29, 2006, 09:08:28 pm
That sounds like a good return.