Clean It Up

UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: stevegunn on September 05, 2006, 07:02:56 pm

Title: Newspaper Ad
Post by: stevegunn on September 05, 2006, 07:02:56 pm
Saying "PAY CHEAP GET CHEAP" Is that too strong or do you think it's acceptable?
Title: Re: Newspaper Ad
Post by: John Kelly on September 05, 2006, 07:08:35 pm
Sounds a bit cheap. Seriously.
I would go down the line of a quality service at resonable prices, or something like that.
Quality work carried out by professionals
We take pride in the work we do
We may not be the cheapest but you wouldn't want a cheap job would you?
We do not cut corners and only use premium grade products
etc etc etc.
Title: Re: Newspaper Ad
Post by: Shaun_Ashmore on September 05, 2006, 07:24:53 pm
What about a subliminal one

to get the best value for money cleaning

no cheap cutting of corners
no cheap cleaning solutions
no cheap insurances (or not)

only

the best quality powerful machinery
the best industry recognised cleaning
the fullest insurance

Shaun
Title: Re: Newspaper Ad
Post by: Comfort Sector on September 05, 2006, 07:28:10 pm
Hi Steve,

99.9% of carpet cleaners would love to say that.

Unfortunately it is not  P. C. Like everything else these days You Cannot Call A Spade A spade.



Title: Re: Newspaper Ad
Post by: calmore on September 05, 2006, 07:33:31 pm
Saying "PAY CHEAP GET CHEAP" Is that too strong or do you think it's acceptable?

How about "Pay peanuts and get a monkey with a Rug Doctor"?
Title: Re: Newspaper Ad
Post by: Glynn on September 05, 2006, 07:36:02 pm
Dont call us if your looking for the cheapest price, we provide cleaning for the more discerning client.
Title: Re: Newspaper Ad
Post by: calmore on September 05, 2006, 07:41:41 pm
I don't know if I'd mention price at all (It's a negative point), simply the quality of the service (A positive point).

Some people might not bother to call at all if they think you are expensive. However, once you explain your superior service to them they will be more willing to pay a higher price.

Title: Re: Newspaper Ad
Post by: Dave_Lee on September 05, 2006, 07:49:04 pm
"With us, you invest in Value, the Value, of a Professional Service."
OR
Add to the line as in Below:-
Title: Re: Newspaper Ad
Post by: dave401uk on September 05, 2006, 08:53:36 pm
"you know it pays to pay a professional"
i use it on all my letterheads, cards, and on the vans

Dave