Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: carpetcleaning4u on August 23, 2006, 11:52:52 pm
-
Many years ago I used to work for Hillary's blinds.
At the time their business format provided me with an insight to running a successful business.
As a company they would budget a minimum of 10% of their gross turnover on advertising - turnover at the time was about £63million per year - therefore re-investing £6-£7million pounds per year spent on advertising - mostly local free paper advertising and leaflets.
Today sitting at home I had a multi leaflet drop thru my door - Homebase - Wicks - DFS - Hillarys - MFI - local decorator - curry house - pizza - etc - etc.
Before I put all in the bin I stopped and it made me think about marketing - okay some of these companies have plenty of money - yet not one of these companies would waste a penny on useless forms of advertising - It's all a question of consistency and belief - eveyone knows some of these name brands - yet they still continue to spend on advertising - even during summer holidays - when it is quite - because when customers need their products/services this continual form of advertising eventually pays off.
-
But have you noticed that these days Hillarys have had to resort to bait and switch to get leads.
Their Main promotions are 3 verticals for £99 in colours nobody wants, so the idea is then to switch you.
I think you will find their marketing cost is between 15 and 25% in some areas.
-
10% gross!
Interesting to see what percentage we all spend? I hate the advertising aspect as we all know its hit and miss but if we don't do it we sit here writing rubbish lol!!
Regards Rob.