Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: prodry on August 04, 2006, 03:19:29 pm
-
I have today been comparing the response rates we get from our leaflets.
The first question we ask customers calling is where they received our number from and which special offer are they calling from. So information is very accurate.
Over the last 3 months we have delivered the exact same leaflet with special offer rates which some of you might think are a bit splash and dash rates. Although the average job price we get from it is £80.00 after some sales talk from myself or by my charming but unreasonable wife. Delivered in four different ways. To carefully selected postcode areas so not to double up.
When leaflets are delivered by either myself, wife or brother/business partner. We received a .09% call return. (4000 delivered)
When leaflet delivered by local leafleter I have used for years as a solus. We received a 0.2% return. (10000 delivered)
When delivered by larger leafleting company with 5 other leaflets we received a 0.05% return. (10000 delivered)
When delivered by local multi-national newspaper inside local free paper we received 0.02% (10000 delivered)
We also tried to use our local publisher of parish magazines, although when I went to his unit to pay his invoice for the delivery I spotted a pile of 5000 leaflets in the corner which he told me had been delivered and he had invoiced for.
The response we got from doing the leaflets ourselves was excellent and proved very profitable. However treading my Town's streets is hard work and to be honest if I was employed leafleter on minimum wage or charging someone £35.00 to deliver a 1000 leaflets I would probably bin half of them.
Moral of the storey is you can’t really trust anyone!
-
Anyone any views on direct mail shots? What's the response rate like?
-
When leaflets are delivered by either myself, wife or brother/business partner. We received a .09% call return. (4000 delivered)
When leaflet delivered by local leafleter I have used for years as a solus. We received a 0.2% return. (10000 delivered)
When delivered by larger leafleting company with 5 other leaflets we received a 0.05% return. (10000 delivered)
When delivered by local multi-national newspaper inside local free paper we received 0.02% (10000 delivered)
Hi ,
Are these figures correct or should the first read 0.9, otherwise I'd sack the family ;D
Cheers
Doug
-
Yes, sorry, well spotted should be 0.9.
-
Prody, which is it ,
I think you were correct first time :-\
even this figure , i would say is pretty high 0.09 equates to 9 jobs per thousand leaflets as
0.9 = 90 jobs per thousand , I think ;D ;D
maybe its just my maths, some body please correct me if im wrong :-\ because either way they are good
Geoff
-
gwrightson
Email me your address and I will post you a calculator, special delivery.
1000 x 0.9% = 9 jobs per thousand.
-
Prody,
surly that is what i have just said!!!!!!!!!!!!
why do I need a calculator if you are agreeing with me? tks for the offer any way,
my e.mail add is in my profile Duh, but i will forgive you as you are a newbie.
its quite simple , click on name , my profile appears , look down and under email add you will see my address, and if you look closer you will other bits of info ;)
Geoff
-
gwrightson
Sorry! I did't read your post properly. No offence intended.
-
hi folks im thinking of using a company called sprint advertising have any of you used them or know of them they cover london and surrey :)
-
no gwritson your post is wrong 0.9% is 9 jobs per thousand as prodry says
your post says its 90 per thousand. he did not agree with you he's rightly corrected you. 8)