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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: MrWindowClean on December 26, 2022, 08:07:21 pm

Title: Prices on leaflets
Post by: MrWindowClean on December 26, 2022, 08:07:21 pm
My Last drop i had the prices on the leaflets didn't seem to get much of a return what's peoples thoughts on pricing on leaflets?
Title: Re: Prices on leaflets
Post by: Smudger on December 26, 2022, 08:44:19 pm
No we don’t put prices on leaflets

Returns can me hit or miss - sometimes great response another not much - what I will say is quite often you get a
Calls six months or a year or even longer from a leaflet drop

Darran
Title: Re: Prices on leaflets
Post by: MrWindowClean on December 26, 2022, 09:18:52 pm
No we don’t put prices on leaflets

Returns can me hit or miss - sometimes great response another not much - what I will say is quite often you get a
Calls six months or a year or even longer from a leaflet drop

Darran


Thanks Darran I'm pretty new to leaflets big loads at least, 25k upwards going for 50k mid Feb hopefully will get a good return.
Title: Re: Prices on leaflets
Post by: Smudger on December 27, 2022, 12:44:34 am
wishing you every success

Darran
Title: Re: Prices on leaflets
Post by: james peters on December 27, 2022, 09:40:22 am
My Last drop i had the prices on the leaflets didn't seem to get much of a return what's peoples thoughts on pricing on leaflets?
 
I have a return of about 5% on my leaflets, and yes I do put the price on the leaflet, which i pencil in whilst I am there
However, these are leaflets I hand deliver myself , and I only target certain types of properties ... ie  easy access , tidy gardens etc.

I wouldnt put prices on for a mass drop done by a leaflet company
Title: Re: Prices on leaflets
Post by: deeege on December 27, 2022, 10:27:35 am
My Last drop i had the prices on the leaflets didn't seem to get much of a return what's peoples thoughts on pricing on leaflets?
 
I have a return of about 5% on my leaflets, and yes I do put the price on the leaflet, which i pencil in whilst I am there
However, these are leaflets I hand deliver myself , and I only target certain types of properties ... ie  easy access , tidy gardens etc.

I wouldnt put prices on for a mass drop done by a leaflet company

How many have you put out to determine the 5% return?
Title: Re: Prices on leaflets
Post by: james peters on December 27, 2022, 02:56:46 pm
My Last drop i had the prices on the leaflets didn't seem to get much of a return what's peoples thoughts on pricing on leaflets?
 
I have a return of about 5% on my leaflets, and yes I do put the price on the leaflet, which i pencil in whilst I am there
However, these are leaflets I hand deliver myself , and I only target certain types of properties ... ie  easy access , tidy gardens etc.

I wouldnt put prices on for a mass drop done by a leaflet company

How many have you put out to determine the 5% return?

hard to say really. and the 5% is a rough estimation.
I tend to speradicaly  put 10 /20/30 out during my working day when I have time. 
maybe , rather than estimate a percentage , I should have said I get a good return by puting prices on and targeting specific properties .
Title: Re: Prices on leaflets
Post by: robbo333 on December 28, 2022, 11:21:05 am
Years ago, I tried all sorts, prices printed on the leaflets, prices hand written as I deliver them, special offers blah blah blah.
To be honest, it didn't really make any difference either way.
Now, I just stick to a well designed, simple, clear message, a picture of me and the van, a short well written description of what I offer, nice and simple. My return is usually 4 per 1,000 (that's actual customers not enquiries).
For next year I shall only be targeting bungalows or 'easy small houses', as I'm 58 now. so I'll see how my leaflet performs there.
Title: Re: Prices on leaflets
Post by: Max M on January 08, 2023, 12:26:00 am
Ive done a few leaflet drops at high volume over the last few years and found:

If you don't have prices = more calls but less conversion
If you do have prices = less call but more conversion as they are ready to buy

I personally like to spend less time on admin/selling so the second option suits me. If your a great seller and confident in converting the first option may be better

Title: Re: Prices on leaflets
Post by: Lee Pryor on January 08, 2023, 10:38:45 pm
We have a winner!

Ive done a few leaflet drops at high volume over the last few years and found:

If you don't have prices = more calls but less conversion
If you do have prices = less call but more conversion as they are ready to buy

I personally like to spend less time on admin/selling so the second option suits me. If your a great seller and confident in converting the first option may be better
Title: Re: Prices on leaflets
Post by: NWH on January 08, 2023, 10:52:47 pm
Yeah but who wants someone that’s ready to buy at 20 odd quid for a large detached house,having said that I think other people will be joining in with that race to the bottom.
Title: Re: Prices on leaflets
Post by: Lee Pryor on January 08, 2023, 10:56:12 pm
He didnt say his prices....