Clean It Up
UK Floor Cleaning Forum => Carpet Cleaning Forum => Topic started by: judas on June 29, 2006, 08:38:53 am
-
Any one else found that the marketing for carpet cleaning just does not live up to the promises of £30.000 to £60.000 per year. I have sent out 30.000 flyers
with only one reply, adds in yellow pages/thompsons 3 local papers per week
the church mag etc, some weeks i dont get a call at all. We get a great response from the work we have done. Is it me or American bullxxxx.
-
depends on your flyers, who posts them, how much you pay for them, and yes £30,000-£60,000 is realistic if you have the patients, sending out 30,000 leaflets ain't going to get you this type of money, i would be wise to checkout who is posting your leaflets, if i only got 1 call for every 30,000 leaflets i sent out i would be very worried ??? forget yellow pages(rip off) try looking on the internet in your area for thebestof.co.uk £220.00 per year, responce is brilliant plus it puts you at the top on the first page of google, hope this helps
-
whilst searching for marketing products,came across this, ideal, feedback looks good
http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item==1&sspagename=STRK%3AMESE%3AIT&rd=1
-
It can be very soul destroying when marketing does not work.
The problem is it is not an exact.
Some times it works some times is does not.
The problem with leaflets is it requires a lot of work and the odds per leaflet are not good.
You would not bet on a leaflet in horse race.
But if you average sale is £100 a thousand leaflets over a period of time could bring in £300 plus on top of that you will have referals
so you could generate £450 to £600 from a thousand leaflets which cost £60 to distribute.
Did you have thirty thousand put out in one go?
-
Has any body tried the Phone book for advertising (classified section) and what sort of response have you had out of your own area's or do you find it better to use an 0800 number out of your own area.
-
fly fish that what you posted sold by same bloke sells those card holders you was promoting,
you gotta be him!!
your just on here flogging your stuff on e bay.
-
Hi Guys,
I have removed the link , if anyone wants it they can go to ebay.
Incidentally the product is 'Gauranteed' , which is a bit sad when the seller can't even spell.
Cheers
Doug
-
not such a flyfish ! ;)
-
cor, lots of bitches on here is'nt there,
come on girls put your handbags away, supposed to be businessmen on here, as for you graigp, did you go to school, can you write that sentance out again in english, sounds like my 4 month old daughter speaking lol ;D
-
hey doug, guess what we know each other, your in harley street , we have meet a few times ??? ;D
-
Hi ,
Flyfish , can only think you are Russell.
Why not fill out your profile and have a real name.
Cheers
Doug
-
will know its flyfish cus he'll correct his spelling mistake on 'guaranteed' now we pointed it out.
why do you hide behind anonymity?
-
At least I had a good excuse about Liahona, best, Dave.
-
hey guy, real name
paul johnson,
if you look on cleantalk, on the home page, i am the uk supplier for the business cards on the move, which you would of by now seen on ebay, i was not trying to market my product on here, just make other cleaners aware that the product is there if they want it, i pay a fee to nick on cleantalk to advertise the product on his site, there you go all out in the open,,NO HARD FEELINGS I HOPE, Doug i meet you in leigh on sea, you was on a job, spoke to you about the way you clean, about 4 months back GUARANTEEED LOL ;D
-
no hard feelings paul 8)
now i know i wont pick up on what you post ;D
by the way the card holders are good, ill be buying one myself, and i not got a problem with suppliers/importers pointing out there products, just like to know there position.
-
Cheers craig
If you do want one, and after 2 months of it being on your van you feel you are not getting any work from it i'll give you 100% money back and that's "GUARANTEED" :o
-
hi guys,
Excellent , peace and love has descended.
Paul,
Are you local ?
Have to get together for a beer.
Cheers
Doug
-
Back to the topic, either your leaflets are $hit (and i doubt that because they would have to be really bad to get that response) or they didnt get delivered (wich is more likely)
whoever you paid to deliver them knocked you.
Deliver 5000 yourself and record the response
you then know what to expect if your paying someone to deliver them, and if they dont get the same response sack them and try someone else.
Also experiment with different leaflets, this does make a difference
I have know got my response rate to, for every 5000 delivered i get around 15 decent jobs straight away (within a week)
and then a few more trickle through over the next couple weeks
so i end up with around 20 jobs at £100 each thats £2000 from every 5000 leaflets
ps. it has taken me the best part of a year and a lot of different designs, racking my brains for new ideas and a lot of walking the streets testing designs to achieve this
but iv got it down to a fine art now ;) with £1100 worth of work booked in next week
-
hi doug, no not local to you, im from Ealing in west london, was passing your way to go and see a mate at southend, but yes no problem will catch up with you for a beer, i know where you are in harley street so ye no probs
-
red carpet
that is a very good reponse rate per 5000 wow, any chance on letting me know what you put on them to get that kind of custom, would not copy yours as i see you have put a lot of time and effort into them but a few good tips from you would be great
paul
-
I am usually only to willing to help flyfish, but im scared you might put them on e-bay ;D
seriously though i have spent so much time and effort on these and they have now payed of, i know this is a much better response than most get so i am just tweeking them to make sure im getting the maximum response and am gonna deliver a few more just to make sure the response stays the same and then i am considering offering them for sale on here customised with your own details. This would be great for any newbies and i wish someone was offering this when i started, and not just newbies becuase i know for a fact thats a better response than most of the established guys on here get.
This is more than just another flyer as well its a complete system for getting work, as i say the response is almost immediate and you can turn it on and of like a tap to get as much or as little work as you want.
It will involve you going out to quote most jobs but they will all be in the same area and all the quotes will be on the same day, one after the other, so no driving back and forth to quote.
I will give you a clue, the main selling point of this leaflet is on a simualer theme to the splash and dash ones you see
i have taken inspiration from them as i know they need to get a large number of jobs for there leaflet drops to pay off, difference between mine and theres is there average job must be about £20 mine is just over £100 and i will get repeats and refferalls down the line they wont.
-
red carpet
i have seriosly not seen this splash & dash leaflet evryone keeps on about, any way please keep me on your list to buy as i would be prepared to buy them from you, if you would like to talk more on this go to cleantalk, you can instant message me there, so we can have a deal thanks
paul
-
The leaflets were the famouse pink flyers, over about 7 months we sent out about 80.000 and got about 4 replys, the 30.000 and one reply was the straw that broke the camels back.ie is this American sales gimic to much for us Britts
We got a better response from our own add that was dropped off in a local give away mag.
-
Pink fliers work, have you tried deliving any yourself, they should get you at least 0.25% and probably about 0.4% at this time of year.
Most likely they weren't delivered, did you put them out with a free paper, I found it was a total waste of money.
-
flyfish,
i think when red carpet says 'splash and dash' leaflets hes refering to the old old 50% discount jobys that been going donkeys years,
i can remember delivering them for my old man when i was 13 !!!
response was an amazing 1 job per 75 leaflets :o,
cus back then people read leaflets, unfortanutly them days are gone, with all the bumf people get through there door now, response rates are alot lower whatevers on your leaflets :'(
-
thanks graigp
i would like to know what this leaflet is that red carpet says he has been working on for years, the response rate he says he gets is the best i have ever seen, asked if he would share them with me but no luck at moment, if he was on my doorstep i could understand, but he is miles away, so red carpet if you would be so kind to email me one of these leaflets, i would be prepared to give you a % of the work it brings in
-
I would also like a peek at one of these.. im in the process of designing my first leaflet and think it needs the following..
A well designed logo
A 'quote this' for a limited discount
And some reason for them to put it on the fridge or kitchen board (maybe some taxi or take away numbers?)
-
http://www.cleanitup.co.uk/smf/index.php?topic=20628.0
It cant be that?
-
i know Fast trackers use a free demo system, do you not get people just want a freebie carpet clean?
i be worried people want the free £20 worth and nothing else, lol
maybe im wrong ???
-
leaflets will only work if you get a good deliverer, the best leaflet in the world will not bring in work if it doesn't get delivered or doesn't get delivered to the correct people.
Shaun
-
Judus
Were you on Fastrack or did you aquire a pink flyer.
We would still like to know how they were dilvered
It is very disturbing because the cost of printing and distributing 80k pink flyers is high.
-
Mark roberts, no not that one, i never did get round to printing those ones so wouldnt no what to expect from them
Craigp, nothing to do with 50% discount, i think these types of leaflets are decieptful and wouldnt be happy using them, i also think they attract the wrong sort of customers
Flyfish, please dont think it is me being funny not willing to share as i am a great beliver in sharing and in most cases do on this forum as i get so much back from it and if it wasnt for this forum i would never have found the idea for this leaflet.
All i am saying is it has cost me a lot of time and money to get these results, and since these have been going out my buisness is really taking off and i belive anyone doing the same will also see imediate results, and so if they are going to see a vast increase in turnover i think its only right for them to pay me a small sum for my efforts.
Now before i ask anyone for money i just want to make sure i have a product worth the money and so i personally want to deliver a few more just to make sure the response isnt a fluke although i am sure it is not
the response i gave was from a batch of 10,000 and has actually gone up slightly since as i have booked another 2 jobs from them today. I am now halfway through another batch of 5000 and have allready booked in seven jobs and they were all delivered this weekend.
If you are serious about wanting them as they are, and do not want to wait then i would be more than happy to share the leaflets and system with you, as i say this is not just leaflets.
I think the price of a days work wich for me is around £200-£250 is a fair price to give someone information that will constantly leave them fully booked with no space in there diary from day one, if you agree my number is on my website and i can meet you as soon as your ready and share it all with you.
Daniel
-
Daniel.
Just to remind you Mike Boxall does not like people selling information on the Forum as it is meant to be a Free resource.
I suggest when you are ready put it on Ebay.
That linaco person apears to be making a fortune.
I would check everyones idendity to make sure they do not buy a copy and then start marketing it themselves.
Good luck
Ian
-
Hi Ian,
I was not aware information was a problem i thought it was products that was frowned opon for obvious reasons, i am not selling for profit just would be nice to recoupe some of the money spent trying to find a system that works.
For me to have spent all this time and money just to give the information away seems a little unfair especially as anyone using this info will start making money straight away.
Im sure as a moderator you are familuar with my posts and aware im just a honest hard working carpet cleaner like the rest of us and my last reason for using this forum is to try and make money from it.
-
Daniel.
I have watched you development since you have been posting and read your posts with interest and am pleased that you are doing well.
As Moderator I am just passing on the views of the site owner.
In deed before I new this I actually encouraged members to buy a Marketing CD from a respected truckmounter
I would not expect you to give away a Megga Marketing method for Free .
If its that good you could become one of the industrys Grus.
Regards
Ian