Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: david mark on November 25, 2018, 04:03:14 pm
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Thinking of trying there starter offer 20 leads for £200 My only concern is the distance to quote is 15 miles central from my address .Anybody tryed them out .
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No sorry 😐
Is that the fellow I’ve seen on YouTube
Green pro, Nottingham and Derbyshire?
Is he Australian ? 🤔
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I think you may find more info on the other forum.
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I had this done by them and someone else. Total rubbish but a lot of leads so we worked out how it was being done.
Its all done through facebook. If you educate yourself you can do it exactly the same way yourself as we did and get the same results for about a third of the cost. Theres no secret sauce so to speak. The leads these methods generate are total crap imo. Dont waste your money, just do it yourself.
There are loads of facebook lead generation videos on youtube that teach you how.
I will stick to my leaflets.
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I have used them myself.
Negatives
You get alot of trashy leads or "messers" way higher number than in traditional methods of obtaining work
All leads will be scattered randomly over a distance of 10-15 miles not always close together
Some leads wont answer the phone so its a dead lead paid for
Some customers wont be serious about the service, might not pay you or just mess you around very quickly
You have to go through much higher numbers of messers straight away, so this can be time wasting and frustrating.
Pros
It's extremely low cost per customer compared to paying a Canvasser or Leafleating or any other form of paid advertising
You get given lots of leads. This means you can just weed out the messers very quickly and keep the good ones.
You get to quote and price the job yourself(compared to paying a canvasser), this means you can set your terms straight off the bat and go in with higher prices.
I calculated that if you convert 70-80% of all leads into customers you will be in profit(100% ROI) by the second clean. This compares to on average the fourth/fifth clean using a Canvasser, third-ninth clean paying for an established round and probably three-six cleans using leafletting(this one could be wildly inaccurate)
My initial results from paying for almost 100 leads was 80% conversion rate. All jobs quoted over the phone. I had about 10% cancellations before all cleans were done. So my end conversion was averaging 70%. This means i was in profit by the second clean. This now means any customers i am not happy with i have gained my initial investment back so i am happy to dump any customers i feel are messers or if the job is not worth my time or needs a price rise etc..
Would i recommend them?
Personally, i would use the service again. As Lee Pryor has said if you can do the lead generation yourself you will save alot of money. Not everybody has the motivation or the time to do it, hence why there is a market for this, just like there is an equal market for canvassing. Some people just dont want to do it themself.....
If i can't manage to make it work myself i will more than likely be using this Lead Generation service again. I will however be trialling a full lead generation service in house myself over the next 3 months to see what results i can generate.
I have just got our second van on the road so i can play around with this method to see how it works as we try and grow the business.
Edit: I was expecting the retention rate from these customers to be extremely low. So far we have lost very few even after the second clean, and we managed to get more customers than ever signed up to GoCardless when initially pricing the job and doing the first clean. Let's see the retention rate after 6 months (i am expecting it to be much lower than anything else).
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Not a chance.
I did a trail and the trail seemed to work well.
But straight after the trial after agreeing a regular slot was a waste of money and time. Felt like I had been done🤔
No leads and all comments seemed very weak and duplicated. The fact that they don't work on a commision bases says it all.
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I had this done by them and someone else. Total rubbish but a lot of leads so we worked out how it was being done.
Its all done through facebook. If you educate yourself you can do it exactly the same way yourself as we did and get the same results for about a third of the cost. Theres no secret sauce so to speak. The leads these methods generate are total crap imo. Dont waste your money, just do it yourself.
There are loads of facebook lead generation videos on youtube that teach you how.
I will stick to my leaflets.
There’s a guy using Facebook locally and the ads are pretty well thought out and he’s getting enquiries on his ads for quotes but if I click on the profiles of those asking, they are not my demographic. Mostly very young women in their early 20s who don’t look very affluent.
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Thanks for all the replies I've grown my business over the past 15 years 80% has been from leaflets 20 % from walk ups and my website . Think I'll try door knocking something I've not had to do .But after putting out over 1500 leaflet only got 4 confined customers .
It is a lot harder to find work now that WFP has been introduced.
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Spoke to him on the phone...
Thought he sounded like a blagging know it all so declined ;D
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Reminds me of Arther Daily or even Del boy . Happy days
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I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.
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I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.
Exactly!!!!!!!!! That's all it is! As I said you can do it yourself. If you don't know how watch a few youtube videos.
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I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.
As far as i am concerned this is the exact same principle as canvassing or leafletting. Some window cleaners dont want to canvas or aren't willing. So what do they do? They pay a canvasser to do it for them. Some people dont want to drop their own flyers or leaflets, so what do they do? Pay a company to drop leaflets.
It's exactly the same thing just in a different format......
Granted, it's alot less effort involved posting adverts on fb than it is to canvas yourself or put out leaflets, but at the end of the day it's just another form of paid advertising/marketing and some people dont want to sit at home posting adverts after working all day long. Some people just can't be bothered either.
I see all of the flaws with this method but i also see why people would choose to do it.
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I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.
As far as i am concerned this is the exact same principle as canvassing or leafletting. Some window cleaners dont want to canvas or aren't willing. So what do they do? They pay a canvasser to do it for them. Some people dont want to drop their own flyers or leaflets, so what do they do? Pay a company to drop leaflets.
It's exactly the same thing just in a different format......
Granted, it's alot less effort involved posting adverts on fb than it is to canvas yourself or put out leaflets, but at the end of the day it's just another form of paid advertising/marketing and some people dont want to sit at home posting adverts after working all day long. Some people just can't be bothered either.
I see all of the flaws with this method but i also see why people would choose to do it.
Sorry to disagree with you but what you said there is just wrong and not a comparison at all and heres why.
Leaflets. While you can do them for free yourself they really only work in mass volumes, so it is not possible to deliver 100,000 yourself in order to get a decent response. Hence you pay someone to do something that you actually cant do yourself.
Canvasing. Again is something that needs to be done again and again to get a decent result. I can see why someone wouldn't want to do this themselves having been out all day cleaning.
Facebook lead generation does NOT require someone to spend every night posting ad after ad. Once you set it up in less than 1hour its done and that's that. I know because I did it after using other people to do it for us and paying for crap leads. In the end we closed it down because we also got crap leads although for a lot less money per lead by doing it ourselves.
Bottom line...……. People don't go on facebook to shop for a window cleaner or anything else. They see your add in there news feed and click which sends your there contact info ect…… IF you manage to get them on the phone at all(hard) they have usually totally forgotten about that click and are generally not interested at all.
Believe me Im no expert with these things. I taught myself by watching youtube videos, simple as that. There is NO secret formula to this.
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Spoke to him on the phone...
Thought he sounded like a blagging know it all so declined ;D
Is this Darren at Green pro your talking about?
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Spoke to him on the phone...
Thought he sounded like a blagging know it all so declined ;D
Is this Darren at Green pro your talking about?
Yes
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funny how things fall out of fashion here on this site , its was only a few years ago that if you didnt get this woman doing this lead generation for you on here
your business would fall in too a ring of fine and you wouldn't last two minutes was her name Becky or something ? where she at now ?
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You mean leading call? Still about I think although what she does and what's been talked about here are different things...I think Becky was cold calling commercial leads.
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Real forum regulars are still using Kate1 / Catherine1 for their telesales, forum legend 😂
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Hahaha good old Kate1. Classic ;D
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I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.
As far as i am concerned this is the exact same principle as canvassing or leafletting. Some window cleaners dont want to canvas or aren't willing. So what do they do? They pay a canvasser to do it for them. Some people dont want to drop their own flyers or leaflets, so what do they do? Pay a company to drop leaflets.
It's exactly the same thing just in a different format......
Granted, it's alot less effort involved posting adverts on fb than it is to canvas yourself or put out leaflets, but at the end of the day it's just another form of paid advertising/marketing and some people dont want to sit at home posting adverts after working all day long. Some people just can't be bothered either.
I see all of the flaws with this method but i also see why people would choose to do it.
Sorry to disagree with you but what you said there is just wrong and not a comparison at all and heres why.
Leaflets. While you can do them for free yourself they really only work in mass volumes, so it is not possible to deliver 100,000 yourself in order to get a decent response. Hence you pay someone to do something that you actually cant do yourself.
Canvasing. Again is something that needs to be done again and again to get a decent result. I can see why someone wouldn't want to do this themselves having been out all day cleaning.
Facebook lead generation does NOT require someone to spend every night posting ad after ad. Once you set it up in less than 1hour its done and that's that. I know because I did it after using other people to do it for us and paying for crap leads. In the end we closed it down because we also got crap leads although for a lot less money per lead by doing it ourselves.
Bottom line...……. People don't go on facebook to shop for a window cleaner or anything else. They see your add in there news feed and click which sends your there contact info ect…… IF you manage to get them on the phone at all(hard) they have usually totally forgotten about that click and are generally not interested at all.
Believe me Im no expert with these things. I taught myself by watching youtube videos, simple as that. There is NO secret formula to this.
Lee most of your points here are valid, but i still believe there is a market for lead generation alongside other methods. The reason why i personally think lead generation is good is because of the low cost per customer gained. This means that if you have high volumes of leads coming in, you can just weed out the rubbish ones straight away. You don't have to worry about committing yourself to a customer because you know the lead hardly cost anything so its much less of a loss if you decide they dont fit you customer profile.
Example
Canvassing
£10 customer - Priced at x3 - will cost you £30. That's 3 cleans minimum. More like 4 cleans if you include drop offs and fuel wasted for 3 cleans. Will take you 4 cleans to get your investment back regardless of the quality of customers.
Leaflets
I can't really comment on this because i haven't tested it myself and i dont know the average cost to gain a customer, but somebody was telling me that it can be as high as £50-£100 to gain a customer for an average monthly value of £15-£20.
Once again you are probably talking 3-5 cleans before you make your investment back. Now ofcourse from what i hear with leafletting the customer retention is ALOT better, so longterm this method does make sense from alot of what i am hearing. Also once again you can price the job yourself and the customer knows exactly how you operate before you start, unlike using a canvasser or buying a round.
Leafletting is something i definitely want to try Lee and i will get round to it.
Lead Generation
£10 customer - if you pay for lead generation i worked out the price works out on average at £15-£17.50
This means that by the time your second clean is done your in profit. This included removing time wasters before you even start.
Because it is so much cheaper to acquire customers this method, i think it can allow you to be very selective about who you take on. I personally phoned all leads directly and gave them prices over the phone and very quickly could tell if they fitted my customer profile or not, just by speaking to lots of people over and over again. I was phoning on average 30 leads a week. All of the leads i received i managed to get atleast 90% on the phone and confirmed customers getting rid of timewasters equalled about 65-70% of all leads.
Cost wise it was way more effective for me than using a canvasser that is one thing i am certain of. However i still have not used leafletting so i can't compare to that until i try it myself with a minimum of 10k flyers going out.
So in short whether you do your own in house lead generation or pay somebody else to do it for you, it can still work as an alternative method to gain customers, and is relatively cost effective, including taking into consideration customers of shall we say a lower quality overall and retention.
That is my thoughts anyway, maybe i will be eating my words in the next 6 months ;D ;D ;D
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I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.
As far as i am concerned this is the exact same principle as canvassing or leafletting. Some window cleaners dont want to canvas or aren't willing. So what do they do? They pay a canvasser to do it for them. Some people dont want to drop their own flyers or leaflets, so what do they do? Pay a company to drop leaflets.
It's exactly the same thing just in a different format......
Granted, it's alot less effort involved posting adverts on fb than it is to canvas yourself or put out leaflets, but at the end of the day it's just another form of paid advertising/marketing and some people dont want to sit at home posting adverts after working all day long. Some people just can't be bothered either.
I see all of the flaws with this method but i also see why people would choose to do it.
Sorry to disagree with you but what you said there is just wrong and not a comparison at all and heres why.
Leaflets. While you can do them for free yourself they really only work in mass volumes, so it is not possible to deliver 100,000 yourself in order to get a decent response. Hence you pay someone to do something that you actually cant do yourself.
Canvasing. Again is something that needs to be done again and again to get a decent result. I can see why someone wouldn't want to do this themselves having been out all day cleaning.
Facebook lead generation does NOT require someone to spend every night posting ad after ad. Once you set it up in less than 1hour its done and that's that. I know because I did it after using other people to do it for us and paying for crap leads. In the end we closed it down because we also got crap leads although for a lot less money per lead by doing it ourselves.
Bottom line...……. People don't go on facebook to shop for a window cleaner or anything else. They see your add in there news feed and click which sends your there contact info ect…… IF you manage to get them on the phone at all(hard) they have usually totally forgotten about that click and are generally not interested at all.
Believe me Im no expert with these things. I taught myself by watching youtube videos, simple as that. There is NO secret formula to this.
Lee most of your points here are valid, but i still believe there is a market for lead generation alongside other methods. The reason why i personally think lead generation is good is because of the low cost per customer gained. This means that if you have high volumes of leads coming in, you can just weed out the rubbish ones straight away. You don't have to worry about committing yourself to a customer because you know the lead hardly cost anything so its much less of a loss if you decide they dont fit you customer profile.
Example
Canvassing
£10 customer - Priced at x3 - will cost you £30. That's 3 cleans minimum. More like 4 cleans if you include drop offs and fuel wasted for 3 cleans. Will take you 4 cleans to get your investment back regardless of the quality of customers.
Leaflets
I can't really comment on this because i haven't tested it myself and i dont know the average cost to gain a customer, but somebody was telling me that it can be as high as £50-£100 to gain a customer for an average monthly value of £15-£20.
Once again you are probably talking 3-5 cleans before you make your investment back. Now ofcourse from what i hear with leafletting the customer retention is ALOT better, so longterm this method does make sense from alot of what i am hearing. Also once again you can price the job yourself and the customer knows exactly how you operate before you start, unlike using a canvasser or buying a round.
Leafletting is something i definitely want to try Lee and i will get round to it.
Lead Generation
£10 customer - if you pay for lead generation i worked out the price works out on average at £15-£17.50
This means that by the time your second clean is done your in profit. This included removing time wasters before you even start.
Because it is so much cheaper to acquire customers this method, i think it can allow you to be very selective about who you take on. I personally phoned all leads directly and gave them prices over the phone and very quickly could tell if they fitted my customer profile or not, just by speaking to lots of people over and over again. I was phoning on average 30 leads a week. All of the leads i received i managed to get atleast 90% on the phone and confirmed customers getting rid of timewasters equalled about 65-70% of all leads.
Cost wise it was way more effective for me than using a canvasser that is one thing i am certain of. However i still have not used leafletting so i can't compare to that until i try it myself with a minimum of 10k flyers going out.
So in short whether you do your own in house lead generation or pay somebody else to do it for you, it can still work as an alternative method to gain customers, and is relatively cost effective, including taking into consideration customers of shall we say a lower quality overall and retention.
That is my thoughts anyway, maybe i will be eating my words in the next 6 months ;D ;D ;D
My campaign worked out about £22 per customer by leafleting. I don't know where you got £50-£100 from. :o
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I would say that a lot of work that comes from this is start up stuff not meaning to insult anyone at all on here,cream work is not going to come thick and fast from this type of advertising imo.
So many times I’ve heard people that have paid for a canvasser have been fleeced ,I know you say these people are looking for a window cleaner but it’s a hell of a lot of time needed to be spent chasing up these leads. This is no different to having a canvasser only it’s done online,couldn’t you just invest more money into a website that gets near the top of google in your area.
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I don't know why you would want to pay another window cleaner to put up Facebook adds for you and then sell any inquires that come in back to you.
As far as i am concerned this is the exact same principle as canvassing or leafletting. Some window cleaners dont want to canvas or aren't willing. So what do they do? They pay a canvasser to do it for them. Some people dont want to drop their own flyers or leaflets, so what do they do? Pay a company to drop leaflets.
It's exactly the same thing just in a different format......
Granted, it's alot less effort involved posting adverts on fb than it is to canvas yourself or put out leaflets, but at the end of the day it's just another form of paid advertising/marketing and some people dont want to sit at home posting adverts after working all day long. Some people just can't be bothered either.
I see all of the flaws with this method but i also see why people would choose to do it.
Sorry to disagree with you but what you said there is just wrong and not a comparison at all and heres why.
Leaflets. While you can do them for free yourself they really only work in mass volumes, so it is not possible to deliver 100,000 yourself in order to get a decent response. Hence you pay someone to do something that you actually cant do yourself.
Canvasing. Again is something that needs to be done again and again to get a decent result. I can see why someone wouldn't want to do this themselves having been out all day cleaning.
Facebook lead generation does NOT require someone to spend every night posting ad after ad. Once you set it up in less than 1hour its done and that's that. I know because I did it after using other people to do it for us and paying for crap leads. In the end we closed it down because we also got crap leads although for a lot less money per lead by doing it ourselves.
Bottom line...……. People don't go on facebook to shop for a window cleaner or anything else. They see your add in there news feed and click which sends your there contact info ect…… IF you manage to get them on the phone at all(hard) they have usually totally forgotten about that click and are generally not interested at all.
Believe me Im no expert with these things. I taught myself by watching youtube videos, simple as that. There is NO secret formula to this.
Lee most of your points here are valid, but i still believe there is a market for lead generation alongside other methods. The reason why i personally think lead generation is good is because of the low cost per customer gained. This means that if you have high volumes of leads coming in, you can just weed out the rubbish ones straight away. You don't have to worry about committing yourself to a customer because you know the lead hardly cost anything so its much less of a loss if you decide they dont fit you customer profile.
Example
Canvassing
£10 customer - Priced at x3 - will cost you £30. That's 3 cleans minimum. More like 4 cleans if you include drop offs and fuel wasted for 3 cleans. Will take you 4 cleans to get your investment back regardless of the quality of customers.
Leaflets
I can't really comment on this because i haven't tested it myself and i dont know the average cost to gain a customer, but somebody was telling me that it can be as high as £50-£100 to gain a customer for an average monthly value of £15-£20.
Once again you are probably talking 3-5 cleans before you make your investment back. Now ofcourse from what i hear with leafletting the customer retention is ALOT better, so longterm this method does make sense from alot of what i am hearing. Also once again you can price the job yourself and the customer knows exactly how you operate before you start, unlike using a canvasser or buying a round.
Leafletting is something i definitely want to try Lee and i will get round to it.
Lead Generation
£10 customer - if you pay for lead generation i worked out the price works out on average at £15-£17.50
This means that by the time your second clean is done your in profit. This included removing time wasters before you even start.
Because it is so much cheaper to acquire customers this method, i think it can allow you to be very selective about who you take on. I personally phoned all leads directly and gave them prices over the phone and very quickly could tell if they fitted my customer profile or not, just by speaking to lots of people over and over again. I was phoning on average 30 leads a week. All of the leads i received i managed to get atleast 90% on the phone and confirmed customers getting rid of timewasters equalled about 65-70% of all leads.
Cost wise it was way more effective for me than using a canvasser that is one thing i am certain of. However i still have not used leafletting so i can't compare to that until i try it myself with a minimum of 10k flyers going out.
So in short whether you do your own in house lead generation or pay somebody else to do it for you, it can still work as an alternative method to gain customers, and is relatively cost effective, including taking into consideration customers of shall we say a lower quality overall and retention.
That is my thoughts anyway, maybe i will be eating my words in the next 6 months ;D ;D ;D
My campaign worked out about £22 per customer by leafleting. I don't know where you got £50-£100 from. :o
That is really good. If that is true then i would love to see if i can get results like that, i was purely going off a few people i know that did several leaflet campains. Once again i have never done leaflets myself. Yet!
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was her name Becky or something ? where she at now ?
AA hopefully, judging by her posts.
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funny how things fall out of fashion here on this site , its was only a few years ago that if you didnt get this woman doing this lead generation for you on here
your business would fall in too a ring of fine and you wouldn't last two minutes was her name Becky or something ? where she at now ?
Becky Swann! ;D
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was her name Becky or something ? where she at now ?
AA hopefully, judging by her posts.
your getting mixed up tosh....i think it was catherine that was the drunk NOT Becky!
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Yeah it was Kate1 very fond of cozy she was ;D
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Saturday mornings were always interesting to see what drunken drivel she posted the previous evening, then it all got deleted of course. 😂
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Saturday mornings were always interesting to see what drunken drivel she posted the previous evening, then it all got deleted of course. 😂
I remember her...she was entertaining.
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LOL blast from the past Kate is brilliant even with the whiskey ;D good hardworking and honest! But re Facebook ads .... what a crock of poope they buy. Dont understand why but I have never had such a high rate of low earning flat dwelling one off merchants. By far the worst leads I have ever received. That is both buying and doing myself. ::)roll