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UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Forum Admin on October 30, 2018, 03:00:06 pm

Title: * £1k marketing budget - what would you spend it on? *
Post by: Forum Admin on October 30, 2018, 03:00:06 pm

So with a £1k marketing budget, what would you spend it on and why?

It will be interesting to get people's thoughts here and hopefully help all with marketing decisions.

Title: Re: * £1k marketing budget - what would you spend it on? *
Post by: Matt. on October 30, 2018, 10:05:41 pm

I don't think u would get much for your money on some with only a small budget, so would target van and move it about locally as much as possible

Title: Re: * £1k marketing budget - what would you spend it on? *
Post by: Walter Mitty on October 30, 2018, 10:08:24 pm

I've selected canvassing, but that oversimplifies it.
The canvassing would be carried out by me after 3.30PM or at the weekend and the £1k used to pay me (partly) in lieu of any windows I don't clean to due to doing that canvassing.
I reckon that I know better than anyone exactly what I want, so I would be the one to do it.
If I reckon £25 an hour for canvassing, that £1k would pay me for 40 hours in chunks of 2-5 hours.  I would reckon on picking up at least one customer per hour at an average of about £18.  40 x £18 = £720 and 8 times a year would mean £5,760 p.a.  Any dropping out would likely be balanced by walk ups.

Title: Re: * £1k marketing budget - what would you spend it on? *
Post by: dazmond on November 02, 2018, 06:34:48 pm

i selected leaflets and i would get my 14 year old nephew to give me a lift targeting existing areas,obviously i would pay him a small amount for helping me,i would also put an advert in the local parish magazines and any local rags for that target area(with the same design as the leaflets),then i would canvass the leafleted properties 3 or 4 days later showing them the leaflet i dropped through a few days before....

spend the rest on sign writing the van and business cards(all matching logo and design as the leaflets)......

Title: Re: * £1k marketing budget - what would you spend it on? *
Post by: SB Cleaning on November 02, 2018, 06:38:40 pm

With a grand out of  of those options I would go for a quality website or signage you might get both!...the work will come in slow but it's money spent on something that's gonna get business years to come...the rest wont!

Title: Re: * £1k marketing budget - what would you spend it on? *
Post by: Soupy on November 02, 2018, 06:58:42 pm

Leaflets, leaflets and leaflets.

Title: Re: * £1k marketing budget - what would you spend it on? *
Post by: The Jester of Wibbly on November 02, 2018, 07:15:51 pm

Sod that...... Holiday for me

Title: Re: * £1k marketing budget - what would you spend it on? *
Post by: nathankaye on November 02, 2018, 08:24:45 pm

Van signage as this can be done for less than a grand and use the rest on leaflets but delivered by myself in well to do areas and they can see the van at the same time.

Title: Re: * £1k marketing budget - what would you spend it on? *
Post by: Crystal-clear on November 03, 2018, 04:30:26 pm

with such a small amount ive gone for canvassing it'll have to be myself and use the £1000.00 as money could have earnt cleaning windows.other that then if you intend to spend it i would find someone who wants to work and pay him £10 per job should get you 50 cleans.would suite someone who wants to make some extra money on evenings.