Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: paul alan on September 09, 2018, 12:10:22 pm
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What do you think?
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Its clear and to the point.
I would remove the paragraph at the top bit too wordy.
But even with the paragraph, it will probbably work.
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A little busy, but you should pick some work up if you post enough!
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"Psn wc were established in..." NOT "psn wc we're established in.." as that reads the same as "psn wc we are established in"
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From a proof reading point of view:
- Pns window cleaning ltd should be PNS Window Cleaning Ltd
- we're should be were
- Txt should be Text
- Fully clean, on time, every time! - not sure what you mean by "Fully clean"
Also why not include a picture of yourself cleaning or with your van.
Sorry if I'm being a bit picky!
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From a proof reading point of view:
- Pns window cleaning ltd should be PNS Window Cleaning Ltd
- we're should be were
- Txt should be Text
- Fully clean, on time, every time! - not sure what you mean by "Fully clean"
Also why not include a picture of yourself cleaning or with your van.
Sorry if I'm being a bit picky!
I think you're spot on. I was going to post similar myself.
Some customers are very fussy about correct wording because they regard incorrect spelling and grammar as a sign of being sloppy in other areas. I know that's unfair but it's how some people see it.
N.B. I'm not referring to forum posts. This is about someone's very first sight of your business.
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50% of the available area is not used, if you are going to get a lot printed I would have a professional designer create a full colour double sided one.
It takes the same amount of time (and cost the same) to deliver a basic leaflet as it does a great one so you might as well give yourself the best chance possible of getting a response .
It’s a myth that you can put too much writing on a leaflet test have shown copy heavy leaflets consistently out perform basic designs , people who want your service will read massive amounts of information and those that are undecided will also want lots of information to convince them to call.
You have a full back side of the leaflet blank, do you offer any other services? Gutter cleaning, conservatory roofs.... etc if not find someone who does and ask them if they want to share a leaflet and go half on the costs
But any leaflet that goes through a houses letterbox is better that a leaflet that stays on a computer never getting printed
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Sent you an email.
Robbo
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From a proof reading point of view:
- Pns window cleaning ltd should be PNS Window Cleaning Ltd
- we're should be were
- Txt should be Text
- Fully clean, on time, every time! - not sure what you mean by "Fully clean"
Also why not include a picture of yourself cleaning or with your van.
Sorry if I'm being a bit picky!
I like picky! I dont even mind a picky customer.
I wasn't going to have these printed professionally, intended to do them myself . So wasn't going to bother with photos as they wouldn't come out too well on my printer.
I am reconsidering that now, I would like to have some photos on the flyer so any potential customer can see they wont be dealing with a scruffy crank! But as my van has been in the garage for repairs including new doors, I have had the signwriting re-done and thought I would change the colour scheme with it.
I have also bought us all new uniforms with the new colour logo on, so I'll wait till I get the van back to do the photos. A guy that works for my brother has some expensive cameras and is pretty handy with them so I'm going to get him to do some photos for the website etc.
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From a proof reading point of view:
- Pns window cleaning ltd should be PNS Window Cleaning Ltd
- we're should be were
- Txt should be Text
- Fully clean, on time, every time! - not sure what you mean by "Fully clean"
Also why not include a picture of yourself cleaning or with your van.
Sorry if I'm being a bit picky!
I think you're spot on. I was going to post similar myself.
Some customers are very fussy about correct wording because they regard incorrect spelling and grammar as a sign of being sloppy in other areas. I know that's unfair but it's how some people see it.
N.B. I'm not referring to forum posts. This is about someone's very first sight of your business.
I agree about people judging my standards in general, I wasn't very good in English as I hardly attended.
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50% of the available area is not used, if you are going to get a lot printed I would have a professional designer create a full colour double sided one.
It takes the same amount of time (and cost the same) to deliver a basic leaflet as it does a great one so you might as well give yourself the best chance possible of getting a response .
It’s a myth that you can put too much writing on a leaflet test have shown copy heavy leaflets consistently out perform basic designs , people who want your service will read massive amounts of information and those that are undecided will also want lots of information to convince them to call.
You have a full back side of the leaflet blank, do you offer any other services? Gutter cleaning, conservatory roofs.... etc if not find someone who does and ask them if they want to share a leaflet and go half on the costs
But any leaflet that goes through a houses letterbox is better that a leaflet that stays on a computer never getting printed
I thought simple may be better, sometimes when your bombarded with too much info you just switch off to it.
What kind of price do you pay to have someone design a leaflet for you?
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Sent you an email.
Robbo
Received that mate, looks good. Thanks for taking the time!
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50% of the available area is not used, if you are going to get a lot printed I would have a professional designer create a full colour double sided one.
It takes the same amount of time (and cost the same) to deliver a basic leaflet as it does a great one so you might as well give yourself the best chance possible of getting a response .
It’s a myth that you can put too much writing on a leaflet test have shown copy heavy leaflets consistently out perform basic designs , people who want your service will read massive amounts of information and those that are undecided will also want lots of information to convince them to call.
You have a full back side of the leaflet blank, do you offer any other services? Gutter cleaning, conservatory roofs.... etc if not find someone who does and ask them if they want to share a leaflet and go half on the costs
But any leaflet that goes through a houses letterbox is better that a leaflet that stays on a computer never getting printed
I thought simple may be better, sometimes when your bombarded with too much info you just switch off to it.
What kind of price do you pay to have someone design a leaflet for you?
People only switch off if they are not interested, grab their interest and they will read an encyclopaedia. some companies will do a £28 artwork charge if you use them to do the printing. I paid £200 the last time I used a professional to design a folded A4 leaflet but i’ve been using it for over 2 years. If you are going to constantly use the leaflet for years it’s not a high cost to use a pro
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50% of the available area is not used, if you are going to get a lot printed I would have a professional designer create a full colour double sided one.
It takes the same amount of time (and cost the same) to deliver a basic leaflet as it does a great one so you might as well give yourself the best chance possible of getting a response .
It’s a myth that you can put too much writing on a leaflet test have shown copy heavy leaflets consistently out perform basic designs , people who want your service will read massive amounts of information and those that are undecided will also want lots of information to convince them to call.
You have a full back side of the leaflet blank, do you offer any other services? Gutter cleaning, conservatory roofs.... etc if not find someone who does and ask them if they want to share a leaflet and go half on the costs
But any leaflet that goes through a houses letterbox is better that a leaflet that stays on a computer never getting printed
I thought simple may be better, sometimes when your bombarded with too much info you just switch off to it.
What kind of price do you pay to have someone design a leaflet for you?
People only switch off if they are not interested, grab their interest and they will read an encyclopaedia. some companies will do a £28 artwork charge if you use them to do the printing. I paid £200 the last time I used a professional to design a folded A4 leaflet but i’ve been using it for over 2 years. If you are going to constantly use the leaflet for years it’s not a high cost to use a pro
Thanks Mike, any recommendations please?
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This guy is my mate so i’m Slightly biased but most of his work is for cleaners so he speaks our lingo and is well priced.
https://www.cheapleaflets.net/latest-work/leaflets-samples-gallery.html
(http://www.cleanitup.co.uk/smf/1536590835_8E97315A-67CF-40C4-8372-3030D04FC4A1.jpeg)
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This guy is my mate so i’m Slightly biased but most of his work is for cleaners so he speaks our lingo and is well priced.
https://www.cheapleaflets.net/latest-work/leaflets-samples-gallery.html
(http://www.cleanitup.co.uk/smf/1536590835_8E97315A-67CF-40C4-8372-3030D04FC4A1.jpeg)
Thanks mike!
I take it you use this kind of flyer, how effective are they? whats the hit rate per1k?
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All my new work comes from flyers, I find them incredibly effective but I constantly put them out every week.
My response rate is low but my average job value is quite high so I don’t need lots of response to make a profit, if my jobs were £35 jobs I would need 10-15 jobs from a 1000 leaflets to make it worthwhile.
Plus my response is slightly misleading as I deliver to big detatched homes and in small villages so I might only deliver 100 leaflets but get 2 jobs but they are really good jobs
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Paul
That leaflet I sent you gets me about 4 enquiries per 1000.
I used a local company who were cheap and reliable to distribute them; 5 or 10 thousand at a time.
I always made a return on my investment.
I'm compacting my round now, so prefer to deliver myself and chose exactly the houses I fancy.
Good luck
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Something about the name and the gaps between the letters makes it look a bit rude.
But the leaflet looks effective, I think expensive looking leaflets can put some people off - they may think 'expensive' or the company may be too big for the 'personal touch'
So i think you have the balance right.
No point saving one letter with txt though.
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Paul
That leaflet I sent you gets me about 4 enquiries per 1000.
I used a local company who were cheap and reliable to distribute them; 5 or 10 thousand at a time.
I always made a return on my investment.
I'm compacting my round now, so prefer to deliver myself and chose exactly the houses I fancy.
Good luck
4 per 1k I would be happy with. The "letter" I first did before I re-mastered it and presented it here was very similar, in fact I only altered it slightly was put out and tested.
I first put 50 out on a local housing estate, and within 1 month I had 2 calls and both are still on the books. Then I put out 20 on another local estate and had 1 call the same day, first cleaned over a week ago.
So the initial response was good, although I know I shouldn't judge from a small number.
I too will only post these when done through select doors. I will wait and put a picture or two on there like yours as I can see a benefit to that.
Thanks again Robbo.
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Something about the name and the gaps between the letters makes it look a bit rude.
But the leaflet looks effective, I think expensive looking leaflets can put some people off - they may think 'expensive' or the company may be too big for the 'personal touch'
So i think you have the balance right.
No point saving one letter with txt though.
"Something about the name and the gaps between the letters makes it look a bit rude."
Only to people with a certain mindset!
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The thing with advertising is...
different things work in different areas and in different markets.
Something that works in one area will completely fail in another area or market.
I was in advertising for over 20 years and companies would experiment with leaflets, brochures, bus advertising, posters, point of sale, direct mail, magazine and newspapers, radio... the list goes on. The key word is experiment!
Read through the posts and most have had bad experiences with Facebook. Some have had brilliant responses. They are both right. Obviously you have to get the message right or you will fail in all areas.
Just try different things and see what works for you.
I have had good responses (good ROI) from leaflets, google adwords, google business plus, referrals, sign writing, I’ve never lost money in any area of advertising. But some work better than others. Experiment to find the best way of advertising that works for you and hit it.
For instance...you could set up a small stand in tesco’s foyer and canvass every customer that comes out!
I think they still let you do it!
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The thing with advertising is...
different things work in different areas and in different markets.
Something that works in one area will completely fail in another area or market.
I was in advertising for over 20 years and companies would experiment with leaflets, brochures, bus advertising, posters, point of sale, direct mail, magazine and newspapers, radio... the list goes on. The key word is experiment!
Read through the posts and most have had bad experiences with Facebook. Some have had brilliant responses. They are both right. Obviously you have to get the message right or you will fail in all areas.
Just try different things and see what works for you.
I have had good responses (good ROI) from leaflets, google adwords, google business plus, referrals, sign writing, I’ve never lost money in any area of advertising. But some work better than others. Experiment to find the best way of advertising that works for you and hit it.
For instance...you could set up a small stand in tesco’s foyer and canvass every customer that comes out!
I think they still let you do it!
I have a market in mind, people that can afford and appreciate a decent window cleaning service.
I like your flyer, and some of the wording matches my flyer. I'm going to put some pictures in and give it a whirl.
Thanks
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Copy whatever you want from mine. Feel free to email it to me and I will proof read it for you.
Cheers Robbo
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Copy whatever you want from mine. Feel free to email it to me and I will proof read it for you.
Cheers Robbo
Thanks! proof reading's not a bad idea either.
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We deliver a lot of leaflets - the last print run was for 290k.
Look through Ian Lancaster's back posts, I think he has one of his flyers on there.
Another place to look is Dan Kennedy's books. He is THE guru of small business marketing.
Here is how I would amend your leaflet:
1. Get a personalised pic of you and your van.
2. Decrease the size of the logo to about 20% of the size it is now and put it at the bottom.
3. You are self-printing and self-delivering and so use this to your advantage by including time dated offers on the copy and personalise it to the town / village you are targetting
4. Write it from the point of view of what your customer values, and NOT from the point of view of: "This is all about ME"
5. Copy is too small. You want something with 'floor shout'
Something like this:
Who ELSE in (insert town / village) wants crystal clear windows?
"Insert Testimonial here from one of your Customers on Yell / facebook"
Respond by 8 pm TODAY (insert date) and we will clean
your front ground floor fascias AND garage door FREE of charge!
Good luck.
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We deliver a lot of leaflets - the last print run was for 290k.
Look through Ian Lancaster's back posts, I think he has one of his flyers on there.
Another place to look is Dan Kennedy's books. He is THE guru of small business marketing.
Here is how I would amend your leaflet:
1. Get a personalised pic of you and your van.
2. Decrease the size of the logo to about 20% of the size it is now and put it at the bottom.
3. You are self-printing and self-delivering and so use this to your advantage by including time dated offers on the copy and personalise it to the town / village you are targetting
4. Write it from the point of view of what your customer values, and NOT from the point of view of: "This is all about ME"
5. Copy is too small. You want something with 'floor shout'
Something like this:
Who ELSE in (insert town / village) wants crystal clear windows?
"Insert Testimonial here from one of your Customers on Yell / facebook"
Respond by 8 pm TODAY (insert date) and we will clean
your front ground floor fascias AND garage door FREE of charge!
Good luck.
[/quote
Thanks mate!
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We deliver a lot of leaflets - the last print run was for 290k.
Look through Ian Lancaster's back posts, I think he has one of his flyers on there.
Another place to look is Dan Kennedy's books. He is THE guru of small business marketing.
Here is how I would amend your leaflet:
1. Get a personalised pic of you and your van.
2. Decrease the size of the logo to about 20% of the size it is now and put it at the bottom.
3. You are self-printing and self-delivering and so use this to your advantage by including time dated offers on the copy and personalise it to the town / village you are targetting
4. Write it from the point of view of what your customer values, and NOT from the point of view of: "This is all about ME"
5. Copy is too small. You want something with 'floor shout'
Something like this:
Who ELSE in (insert town / village) wants crystal clear windows?
"Insert Testimonial here from one of your Customers on Yell / facebook"
Respond by 8 pm TODAY (insert date) and we will clean
your front ground floor fascias AND garage door FREE of charge!
Good luck.
They can't be very good as you only have 600 customers. ;D
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We deliver a lot of leaflets - the last print run was for 290k.
Look through Ian Lancaster's back posts, I think he has one of his flyers on there.
Another place to look is Dan Kennedy's books. He is THE guru of small business marketing.
Here is how I would amend your leaflet:
1. Get a personalised pic of you and your van.
2. Decrease the size of the logo to about 20% of the size it is now and put it at the bottom.
3. You are self-printing and self-delivering and so use this to your advantage by including time dated offers on the copy and personalise it to the town / village you are targetting
4. Write it from the point of view of what your customer values, and NOT from the point of view of: "This is all about ME"
5. Copy is too small. You want something with 'floor shout'
Something like this:
Who ELSE in (insert town / village) wants crystal clear windows?
"Insert Testimonial here from one of your Customers on Yell / facebook"
Respond by 8 pm TODAY (insert date) and we will clean
your front ground floor fascias AND garage door FREE of charge!
Good luck.
They can't be very good as you only have 600 customers. ;D
stop it!!!