Clean It Up
UK Window Cleaning Forum => Window Cleaning Forum => Topic started by: Clever Forum Name on May 06, 2017, 07:57:38 am
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What sort of % are these nowadays.
Haven't bothered for ages but just wondering.
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its a numbers game as ever . in my opinion you need to dole them out over an extended period i.e. years not months and certainly not weeks
you put out just 1000 flyers of any design chances are you get nothing worth having back
put out 200 000 [sporadically] of any design and youll have a big business -for sure
5-7 yrs ago i put out about 30 000 [over a 2/3 yr period] and it got me a really solid business enough to have a couple of employees once the flyering got underway proper
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Firstly you have to guarantee they are getting delivered to draw any conclusion that's the hardest part.
I supposedly had 8k delivered recently buy only had 5 calls so I have my suspicions!
When done myself I got 13 calls from 5k but some of the calls came a few months later so it's best to have a constant drip. You just have to fins a cost effective way of getting them out.
I'd rather employ a canvasser. If you could pay a lad on say 16 hours a week Mon to Friday 3 hours an evening at say 8 quid an hour basic plus maybe a bit of commision on top the return should be far greater. When I've tried it before it'd worked out well. just hard to find someone
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About 0.996% for me
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Firstly you have to guarantee they are getting delivered to draw any conclusion that's the hardest part.
I supposedly had 8k delivered recently buy only had 5 calls so I have my suspicions!
yep,thats the crux of flyers. i learned youv got to be out there supervising the delivering or you can easily be wasting your money
quite recently a guy in my town has set up a flyer delivery service and advertizing it . doing it himself so he says
he was also a "computer expert" not so long back and i got him to update my satnav but it was never updated yet he took my money
id like to take him up on what seems to me to be a bargain offer "1000 flyers delivered for £21 " and follow him around on my pushbike making sure its done right . i know from experience that 500 is about the max that anyone will do per day .
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For window cleaning if you want a solid compact round then simply knock yourself or get canvassers in, its all good putting out thousands of leaflets but they will simply be scattered customers all over the shot. i haven't got any roads where i just do 1 house on its own, mine are all 4/5/6 from 1 van move on terrace roads or a few bigger houses doing 2/3 from 1 move. Most of the roads i clean in i make sure i have them sown up by canvassing every 6 months and always talking and saying hello to the ones i don't already do.
Id hate to be stop start all day doing 1 here and 1 there as would be hard to make enough pound notes. i have always seen it as time is money and the more time your traveling between jobs reeling in and out or in my case wasting time getting to the backs etc the less time your earning pound notes on cream work.
sure you will get customers from leaflets but a hell of a lot less than if canvassed, 10.000 leaflets to get 50/100 customers spread out vs 1000 doors to get 100/200 customers compact id take the doors all day long.
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Firstly you have to guarantee they are getting delivered to draw any conclusion that's the hardest part.
I supposedly had 8k delivered recently buy only had 5 calls so I have my suspicions!
yep,thats the crux of flyers. i learned youv got to be out there supervising the delivering or you can easily be wasting your money
quite recently a guy in my town has set up a flyer delivery service and advertizing it . doing it himself so he says
he was also a "computer expert" not so long back and i got him to update my satnav but it was never updated yet he took my money
id like to take him up on what seems to me to be a bargain offer "1000 flyers delivered for £21 " and follow him around on my pushbike making sure its done right . i know from experience that 500 is about the max that anyone will do per day .
He's either taking you for a ride or your flyer will be delivered along with at least 10 others, even then it would just about pay him.
You've got to ask yourself even if they are delivered what chance have they of getting noticed amongst 10 other flyers.
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Started in 2006 and as I couldn't speak the local lingo... Dutch.... I had to put out leaflets and my wife would take the calls..... Our experience of leaflets is about 0.5% will call.
Cheers Dave.
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For window cleaning if you want a solid compact round then simply knock yourself or get canvassers in, its all good putting out thousands of leaflets but they will simply be scattered customers all over the shot. i haven't got any roads where i just do 1 house on its own, mine are all 4/5/6 from 1 van move on terrace roads or a few bigger houses doing 2/3 from 1 move. Most of the roads i clean in i make sure i have them sown up by canvassing every 6 months and always talking and saying hello to the ones i don't already do.
Id hate to be stop start all day doing 1 here and 1 there as would be hard to make enough pound notes. i have always seen it as time is money and the more time your traveling between jobs reeling in and out or in my case wasting time getting to the backs etc the less time your earning pound notes on cream work.
sure you will get customers from leaflets but a hell of a lot less than if canvassed, 10.000 leaflets to get 50/100 customers spread out vs 1000 doors to get 100/200 customers compact id take the doors all day long.
If 10000 leaflets produced 50 to 100 customers you could dominate the uk in no time. Reality is 10000 leaflets might produce 20 enquiries if they are delivered solo and actually get delivered. Results could be half that in reality. Dont forget those enquiries have to be converted and then the process of weeding out the crap beings. You would be lucky to get 10 decent customers from 10k.
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For window cleaning if you want a solid compact round then simply knock yourself or get canvassers in, its all good putting out thousands of leaflets but they will simply be scattered customers all over the shot. i haven't got any roads where i just do 1 house on its own, mine are all 4/5/6 from 1 van move on terrace roads or a few bigger houses doing 2/3 from 1 move. Most of the roads i clean in i make sure i have them sown up by canvassing every 6 months and always talking and saying hello to the ones i don't already do.
Id hate to be stop start all day doing 1 here and 1 there as would be hard to make enough pound notes. i have always seen it as time is money and the more time your traveling between jobs reeling in and out or in my case wasting time getting to the backs etc the less time your earning pound notes on cream work.
sure you will get customers from leaflets but a hell of a lot less than if canvassed, 10.000 leaflets to get 50/100 customers spread out vs 1000 doors to get 100/200 customers compact id take the doors all day long.
If 10000 leaflets produced 50 to 100 customers you could dominate the uk in no time. Reality is 10000 leaflets might produce 20 enquiries if they are delivered solo and actually get delivered. Results could be half that in reality. Dont forget those enquiries have to be converted and then the process of weeding out the crap beings. You would be lucky to get 10 decent customers from 10k.
but whod want to dominate? mostly folk want to just earn a decent living. have you doled out 10k leaflets?
i doled out around 30k leaflets over a two or 3 yrs period[each Spring] and it brought in around 600 customers , so i know that leafletting does work . of course some were wasters but im saying 600 was the net result, about 100 on top of that were rubbishy types
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We did 1 million last year. 250k the year before that, 300k so far this year.
I simply dont believe you got 600 customers from as little as 30k
In my experience and I have more than anyone else here or in the UK you will get 1-3 per 1000
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We did 1 million last year. 250k the year before that, 300k so far this year.
I simply dont believe you got 600 customers from as little as 30k
to be honest i didnt count the exact number [as i printed them myself i wasnt keeping tally ] maybe it was 40k but doubt it was 50k i printed [and i still dont count things ! whats that about eh] but i DO know by the time the targetted leafletting was over
the dole out was done by me n the lads/girlfriends to make absolutely sure was done right
id burned out 3 home type printers [epson sx 235/435 oh boy how i loved you all] and end result there was now me and 3 fulltime lads on the squeegee ,
so surely it was 600 houses end result? . i know i did knock a few doors, probably 100 but no more than that as i was never great at that ,it dragged my spirits down too much
i feel, in my water ,we are now cleaning about 800 houses monthly tho could be only 700 - not counted in years
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We did 1 million last year. 250k the year before that, 300k so far this year.
I simply dont believe you got 600 customers from as little as 30k
In my experience and I have more than anyone else here or in the UK you will get 1-3 per 1000
Glad you have said that Lee because that's been my experience too. I have put out around the 30k mark over the last couple of years and its averaged roughly 2-3 per 1000 when done solo. When they have gone out with others that's dropped to about 1 per 1000.
600 customers from 30k and I'm sure you would be 10 years ahead of where you are now.
If those figures are true then Mick must be extreme lucky he has no competion in that area or possibly a bit of B.S has been spouted.
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Leaflets don't work. Don't waste your time.
Vin
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Over the last 4 years I have achieved an average of 4 customers for every 1,000 leaflets. Each time it was a blanket drop of 10,000 over a period of 2 months, but in areas of my choosing. They probably went out with 6 other leaflets (none were cleaning). I am very happy with the result. Now i'm busy and I need my leafletting targeted to specific streets, so my stepson does it on his days off from college. Also I target sold houses (thanks Mick Kent). Just leaflet, not knocking, and my hit rate is about 1 custy for every 4 leaflets.
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Leaflets do work,
Slow and time consuming.
Get up early and spend an hour a day delivering.
And an hour after work.
At the beginning, until you start to get busy if you just starting out.
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Call advertising a numbers game is putting it in the most simplistic form. Try just putting window cleaning and phone no and see what return you will get. It`s content game. It`s a visual game. It's an impact. It's a timing game. Its a retention game. `It's a repetitive game. And `correct delivery game.
Advertising is complex
I am not prepared to tell how to get results but my return this year on small numbers of 35-50 a day is 10%. And my formula is based on these facts.
Sending out large numbers of leaflets at a high is throwing money away. You need to understand what you are trying to achieve and understand who your target customer is.
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Call advertising a numbers game is putting it in the most simplistic form. Try just putting window cleaning and phone no and see what return you will get. It`s content game. It`s a visual game. It's an impact. It's a timing game. Its a retention game. `It's a repetitive game. And `correct delivery game.
Advertising is complex
I am not prepared to tell how to get results but my return this year on small numbers of 35-50 a day is 10%. And my formula is based on these facts.
Sending out large numbers of leaflets at a high is throwing money away. You need to understand what you are trying to achieve and understand who your target customer is.
I disagree:
I would send out 10,000 at a time. These cost £480 to print and deliver to areas of my choosing.
I designed them myself and produced the artwork. (I am an ex graphic designer and advertising professional)
I would get, on average, 4 custies from 1000 leaflets. About 40 custies in total.
My average house price is £19 so about £760
In that, I would also get at least 4 fascia, soffit, gutter cleans (sometimes 5-8) at about £120 each (additional to windows)
Total income about £1,240 (more with extra fsg cleans)
I would lose about a quarter of those custies over the next 2 cleans (I am picky) but still a good ROI.
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So you are amazing. I still stand by what I say. Out of your 1000 you are producing 996 pieced of garbage, I would not call that affected advertising. But if you are happy to do that, fine with me. Well done. Could do better if you applied your mind as a professional.
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So you are amazing. I still stand by what I say. Out of your 1000 you are producing 996 pieced of garbage, I would not call that affected advertising. But if you are happy to do that, fine with me. Well done. Could do better if you applied your mind as a professional.
Its effective ROI though, thats all that matters.
If he is paying 500 quid to get leaflets designed and delievred and hes getting a 1000 back who cares get a million out there asap
But thats why i dont believe these figures or R.O.I if it was simply a case of sticking out 10k and double your investment then we could all build rounds in no time at all and all have massive companies. If R.O.I is as good as some of you lot say then why are you not millionaires?
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Call advertising a numbers game is putting it in the most simplistic form. Try just putting window cleaning and phone no and see what return you will get. It`s content game. It`s a visual game. It's an impact. It's a timing game. Its a retention game. `It's a repetitive game. And `correct delivery game.
Advertising is complex
I am not prepared to tell how to get results but my return this year on small numbers of 35-50 a day is 10%. And my formula is based on these facts.
Sending out large numbers of leaflets at a high is throwing money away. You need to understand what you are trying to achieve and understand who your target customer is.
I disagree:
I would send out 10,000 at a time. These cost £480 to print and deliver to areas of my choosing.
I designed them myself and produced the artwork. (I am an ex graphic designer and advertising professional)
I would get, on average, 4 custies from 1000 leaflets. About 40 custies in total.
My average house price is £19 so about £760
In that, I would also get at least 4 fascia, soffit, gutter cleans (sometimes 5-8) at about £120 each (additional to windows)
Total income about £1,240 (more with extra fsg cleans)
I would lose about a quarter of those custies over the next 2 cleans (I am picky) but still a good ROI.
How do you get 10 000 leaflets printed and delivered for £480 ? wouldn't even cover labour never mind the ink and paper.
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Call advertising a numbers game is putting it in the most simplistic form. Try just putting window cleaning and phone no and see what return you will get. It`s content game. It`s a visual game. It's an impact. It's a timing game. Its a retention game. `It's a repetitive game. And `correct delivery game.
Advertising is complex
I am not prepared to tell how to get results but my return this year on small numbers of 35-50 a day is 10%. And my formula is based on these facts.
Sending out large numbers of leaflets at a high is throwing money away. You need to understand what you are trying to achieve and understand who your target customer is.
I disagree:
I would send out 10,000 at a time. These cost £480 to print and deliver to areas of my choosing.
I designed them myself and produced the artwork. (I am an ex graphic designer and advertising professional)
I would get, on average, 4 custies from 1000 leaflets. About 40 custies in total.
My average house price is £19 so about £760
In that, I would also get at least 4 fascia, soffit, gutter cleans (sometimes 5-8) at about £120 each (additional to windows)
Total income about £1,240 (more with extra fsg cleans)
I would lose about a quarter of those custies over the next 2 cleans (I am picky) but still a good ROI.
How do you get 10 000 leaflets printed and delivered for £480 ? wouldn't even cover labour never mind the ink and paper.
I found a local print and distribution company near me. I designed the leaflets myself and sent them the artwork for them to print. I think they charged about £32 per 1,000 to deliver and the rest was the printing cost. They delivered my leaflet with about 6 others at the same time. The company is still in business, so I guess they do well out of it.
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We did 33000 last autumn. Cost about £2500. Took two months to pay for itself. No idea about how many per thousand as it's not relevant. Work is still coming in from that campaign.
I think it is on par with canvassing. However, we are all geographically unique and should expect different results.
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So you are amazing. I still stand by what I say. Out of your 1000 you are producing 996 pieced of garbage, I would not call that affected advertising. But if you are happy to do that, fine with me. Well done. Could do better if you applied your mind as a professional.
Its effective ROI though, thats all that matters.
If he is paying 500 quid to get leaflets designed and delievred and hes getting a 1000 back who cares get a million out there asap
But thats why i dont believe these figures or R.O.I if it was simply a case of sticking out 10k and double your investment then we could all build rounds in no time at all and all have massive companies. If R.O.I is as good as some of you lot say then why are you not millionaires?
Yes you could. So rather than arguing about my figures, why don't you get on with it?
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So this is a forum where we discuss matters of common interest. Learn from each other. There are always better ways to do things. But we need an open mind to do this. I do try to invoke thought from time to time. But some, seem to take it personally. Sorry for me trying.
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So you are amazing. I still stand by what I say. Out of your 1000 you are producing 996 pieced of garbage, I would not call that affected advertising. But if you are happy to do that, fine with me. Well done. Could do better if you applied your mind as a professional.
Its effective ROI though, thats all that matters.
If he is paying 500 quid to get leaflets designed and delievred and hes getting a 1000 back who cares get a million out there asap
But thats why i dont believe these figures or R.O.I if it was simply a case of sticking out 10k and double your investment then we could all build rounds in no time at all and all have massive companies. If R.O.I is as good as some of you lot say then why are you not millionaires?
Yes you could. So rather than arguing about my figures, why don't you get on with it?
Maybe because from my experience your figures are way out. If it was that simole we would all be millionaires was my point. Its not that easy hence why we are not.
Lee prior has said he gets 1-3 per 1000 and has put out a million.
I've had the same results with about 30k
So that's enough for me to draw the conclusion on the R.O.I what you say is irrelevant to me.
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So you are amazing. I still stand by what I say. Out of your 1000 you are producing 996 pieced of garbage, I would not call that affected advertising. But if you are happy to do that, fine with me. Well done. Could do better if you applied your mind as a professional.
Its effective ROI though, thats all that matters.
If he is paying 500 quid to get leaflets designed and delievred and hes getting a 1000 back who cares get a million out there asap
But thats why i dont believe these figures or R.O.I if it was simply a case of sticking out 10k and double your investment then we could all build rounds in no time at all and all have massive companies. If R.O.I is as good as some of you lot say then why are you not millionaires?
Yes you could. So rather than arguing about my figures, why don't you get on with it?
Maybe because from my experience your figures are way out. If it was that simole we would all be millionaires was my point. Its not that easy hence why we are not.
Lee prior has said he gets 1-3 per 1000 and has put out a million.
I've had the same results with about 30k
So that's enough for me to draw the conclusion on the R.O.I what you say is irrelevant to me.
We don't put out anywhere near the amounts of leaflets that a lot on here do, BUT, we do leaflet in a very special way, that again a lot on here can't be bothered to follow. (posts from years ago I was a laughing stock) Its not easy BUT it does work. And yes simply duplicated over a long period of time, millionaire's will be made. Our hit rate off leaflets would blow you away. ;D
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Whats this special way??
Hand deliver? Sealed envelope?
Or every few months at different times of the day? Thats the only way id ever do it if i was doing leaflets.
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Nail on the head Mick. We use both those methods. Personalize our leaflets for different estates. Deliver on prime days and times when you know more leaflets will be actually looked at.
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So, long and short of it is, everyone gets differing results, and there is no set way that will guarantee success.
Sounds about right, back to door knocking it is.
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So, long and short of it is, everyone gets differing results, and there is no set way that will guarantee success.
Sounds about right, back to door knocking it is.
I would suggest using lots of different methods rather than just one if you are looking to build your round up rapidly. For the first few years we used leaflets only (hence our honed method) we now use a mixture of leaflets, knocking and facebook. Hope this helps.
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So you are amazing. I still stand by what I say. Out of your 1000 you are producing 996 pieced of garbage, I would not call that affected advertising. But if you are happy to do that, fine with me. Well done. Could do better if you applied your mind as a professional.
Its effective ROI though, thats all that matters.
If he is paying 500 quid to get leaflets designed and delievred and hes getting a 1000 back who cares get a million out there asap
But thats why i dont believe these figures or R.O.I if it was simply a case of sticking out 10k and double your investment then we could all build rounds in no time at all and all have massive companies. If R.O.I is as good as some of you lot say then why are you not millionaires?
Yes you could. So rather than arguing about my figures, why don't you get on with it?
Maybe because from my experience your figures are way out. If it was that simole we would all be millionaires was my point. Its not that easy hence why we are not.
Lee prior has said he gets 1-3 per 1000 and has put out a million.
I've had the same results with about 30k
So that's enough for me to draw the conclusion on the R.O.I what you say is irrelevant to me.
We don't put out anywhere near the amounts of leaflets that a lot on here do, BUT, we do leaflet in a very special way, that again a lot on here can't be bothered to follow. (posts from years ago I was a laughing stock) Its not easy BUT it does work. And yes simply duplicated over a long period of time, millionaire's will be made. Our hit rate off leaflets would blow you away. ;D
I sir am interested, can you tell me how to find this post?
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So you are amazing. I still stand by what I say. Out of your 1000 you are producing 996 pieced of garbage, I would not call that affected advertising. But if you are happy to do that, fine with me. Well done. Could do better if you applied your mind as a professional.
Its effective ROI though, thats all that matters.
If he is paying 500 quid to get leaflets designed and delievred and hes getting a 1000 back who cares get a million out there asap
But thats why i dont believe these figures or R.O.I if it was simply a case of sticking out 10k and double your investment then we could all build rounds in no time at all and all have massive companies. If R.O.I is as good as some of you lot say then why are you not millionaires?
Yes you could. So rather than arguing about my figures, why don't you get on with it?
Maybe because from my experience your figures are way out. If it was that simole we would all be millionaires was my point. Its not that easy hence why we are not.
Lee prior has said he gets 1-3 per 1000 and has put out a million.
I've had the same results with about 30k
So that's enough for me to draw the conclusion on the R.O.I what you say is irrelevant to me.
We don't put out anywhere near the amounts of leaflets that a lot on here do, BUT, we do leaflet in a very special way, that again a lot on here can't be bothered to follow. (posts from years ago I was a laughing stock) Its not easy BUT it does work. And yes simply duplicated over a long period of time, millionaire's will be made. Our hit rate off leaflets would blow you away. ;D
I sir am interested, can you tell me how to find this post?
I used to post quite regular, now just pop on to see whats new. Trawling through my back posts may help but this was a number of years ago.
There really is no secret, other than treating it as a serious way to bring in customers. Our local fast food takeaway leaflets our estate at least once a month. Same shop, same address, same service. Now how many window cleaners leaflet the same area once a month? (I suggest twice a month between the hours of 1.30pm and 2.30pm daily or on a sunday morning)
I have grown my business successfully with leaflets and only recently added door knocking (excellent way of building compact work)
We currently pull in on average 30 to 40 jobs a week excluding walk ups.
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Mick Kent I agree with all that you say. There is a better way to leaflet. Some just don`t get it. Chucking out thousands with a small return just don`t think there might be another way. I get amazing results from a more targeted leaflet. Making sure you leaflet even gets read and not get dumped, will make a good start.
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if lee pryor is only getting a couple of jobs from a 1000 leaflets somethings very wrong
id wager whoever is delivering them is diddling him something rotten! probably only putting out a couple of hundred and then binning the rest
else hes lying about the results. i mean whose gonna pay [and keep paying ! ]year after year for such miserable results , it dont make sense
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Well Im not a lier thank you for that.
Response rate and return on investment are 2 very different things. So If I spent 100k to deliver 1million leaflets and get 2 or 3 jobs per thousand that adds 200k to our yearly turnover. So thats a return of double what we spent. So to answer your questiontion I will keep paying year after year for such good results.
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if lee pryor is only getting a couple of jobs from a 1000 leaflets somethings very wrong
id wager whoever is delivering them is diddling him something rotten! probably only putting out a couple of hundred and then binning the rest
else hes lying about the results. i mean whose gonna pay [and keep paying ! ]year after year for such miserable results , it dont make sense
it seems you have answered your own question. If you deliver 1,000,000 leaflets, and are getting 3 customers per 1000. Multiply that out and work out the numbers. It certainly isnt chump change
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In collage we were advised that leafleting would bring in normally 1-3 customers for every 10,000 dropped.
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Well Im not a lier thank you for that.
Response rate and return on investment are 2 very different things. So If I spent 100k to deliver 1million leaflets and get 2 or 3 jobs per thousand that adds 200k to our yearly turnover. So thats a return of double what we spent. So to answer your questiontion I will keep paying year after year for such good results.
this has rankled with me. the miserable result.
i mean youre saying that if a leafleter doles out 1000 fliers ONLY 3 new customers result. yeh? my own experience is that is 2 days work by 1 man if its done properly . anyone who says a man can dole out 1000 in a day,day after day, is not somebody whose done the job or even supervised a leafletting effort
anyway,lets say the leafletter gets paid 40 quid a day ,this is low nobody will do it for long any lower than that. ok 40 quid for two days is 80 quid + the cost of the leaflets say 90 quid but youre only getting 3 customers at 15 quid each tops
and youre saying that result is acceptable?
the very worst leafletting effort i ever did/supervised was 500 put out and not 1 single call. most every other leafletting effort i did or supervised doing was 500 leaflets out for 10 new jobs in . i call that average but compared to you its spectacular
i know im not faking it and you say youre not either. something doesnt add up. my conclusion is that youre scatterbombing your leaflets not caring one jot where they land. spend a thousand pounds but 2 thousand is the end result?,
im not buying that
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Well Im not a lier thank you for that.
Response rate and return on investment are 2 very different things. So If I spent 100k to deliver 1million leaflets and get 2 or 3 jobs per thousand that adds 200k to our yearly turnover. So thats a return of double what we spent. So to answer your questiontion I will keep paying year after year for such good results.
this has rankled with me. the miserable result.
i mean youre saying that if a leafleter doles out 1000 fliers ONLY 3 new customers result. yeh? my own experience is that is 2 days work by 1 man if its done properly . anyone who says a man can dole out 1000 in a day,day after day, is not somebody whose done the job or even supervised a leafletting effort
anyway,lets say the leafletter gets paid 40 quid a day ,this is low nobody will do it for long any lower than that. ok 40 quid for two days is 80 quid + the cost of the leaflets say 90 quid but youre only getting 3 customers at 15 quid each tops
and youre saying that result is acceptable?
the very worst leafletting effort i ever did/supervised was 500 put out and not 1 single call. most every other leafletting effort i did or supervised doing was 500 leaflets out for 10 new jobs in . i call that average but compared to you its spectacular
i know im not faking it and you say youre not either. something doesnt add up. my conclusion is that youre scatterbombing your leaflets not caring one jot where they land. spend a thousand pounds but 2 thousand is the end result?,
im not buying that
Ive delivered thousands personally by hand and had an average of 2-3 per 1000. Of course I've had 0 per 500 and 2 per 100. But that's the average.
The figures you are talking are not the norm. Either you've posted a limited amount and got lucky or you've got very lucky.
If it were possible to get 10 jobs per 500 leaflets which takes an average of 3-4 hours I could build an empire overnight and be a millionaire by now.
There's no way leaflet return is as high as 1-2 % over a campaign of any size.
Unless you've stumbled across an an area with literally no competition whatso ever.
I mean I've leafleted a cul de sac of 100 houses and got 3 or 4 once because there was no windy on there. I suppose if you were lucky enough to leaflet an entire village like that your results could be skewed but it's not the norm nationally.
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Drip effect marketing.
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Well Im not a lier thank you for that.
Response rate and return on investment are 2 very different things. So If I spent 100k to deliver 1million leaflets and get 2 or 3 jobs per thousand that adds 200k to our yearly turnover. So thats a return of double what we spent. So to answer your questiontion I will keep paying year after year for such good results.
this has rankled with me. the miserable result.
i mean youre saying that if a leafleter doles out 1000 fliers ONLY 3 new customers result. yeh? my own experience is that is 2 days work by 1 man if its done properly . anyone who says a man can dole out 1000 in a day,day after day, is not somebody whose done the job or even supervised a leafletting effort
anyway,lets say the leafletter gets paid 40 quid a day ,this is low nobody will do it for long any lower than that. ok 40 quid for two days is 80 quid + the cost of the leaflets say 90 quid but youre only getting 3 customers at 15 quid each tops
and youre saying that result is acceptable?
the very worst leafletting effort i ever did/supervised was 500 put out and not 1 single call. most every other leafletting effort i did or supervised doing was 500 leaflets out for 10 new jobs in . i call that average but compared to you its spectacular
i know im not faking it and you say youre not either. something doesnt add up. my conclusion is that youre scatterbombing your leaflets not caring one jot where they land. spend a thousand pounds but 2 thousand is the end result?,
im not buying that
Your just not getting it are you.
You are looking at the completely wrong set of numbers.
Response rate means nothing!
Return on investment is the ONLY thing that matters.
Spend £100k (as I idid) get back £200k added to our annual business (as we did) = good results
You seems to be intent on calling me a lier, which is a bit weird to be honest. Why would I be lying? Why does it matter if you think things don't add up?
That's what we spent, that's what we got. End of really.
If you think a 200% return on investment seen within a 12 month period is a bad result then you really shouldn't be running a business. That's a bit laughable.
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Well Im not a lier thank you for that.
Response rate and return on investment are 2 very different things. So If I spent 100k to deliver 1million leaflets and get 2 or 3 jobs per thousand that adds 200k to our yearly turnover. So thats a return of double what we spent. So to answer your questiontion I will keep paying year after year for such good results.
this has rankled with me. the miserable result.
i mean youre saying that if a leafleter doles out 1000 fliers ONLY 3 new customers result. yeh? my own experience is that is 2 days work by 1 man if its done properly . anyone who says a man can dole out 1000 in a day,day after day, is not somebody whose done the job or even supervised a leafletting effort
anyway,lets say the leafletter gets paid 40 quid a day ,this is low nobody will do it for long any lower than that. ok 40 quid for two days is 80 quid + the cost of the leaflets say 90 quid but youre only getting 3 customers at 15 quid each tops
and youre saying that result is acceptable?
the very worst leafletting effort i ever did/supervised was 500 put out and not 1 single call. most every other leafletting effort i did or supervised doing was 500 leaflets out for 10 new jobs in . i call that average but compared to you its spectacular
i know im not faking it and you say youre not either. something doesnt add up. my conclusion is that youre scatterbombing your leaflets not caring one jot where they land. spend a thousand pounds but 2 thousand is the end result?,
im not buying that
Your just not getting it are you.
You are looking at the completely wrong set of numbers.
Response rate means nothing!
Return on investment is the ONLY thing that matters.
Spend £100k (as I idid) get back £200k added to our annual business (as we did) = good results
You seems to be intent on calling me a lier, which is a bit weird to be honest. Why would I be lying? Why does it matter if you think things don't add up?
That's what we spent, that's what we got. End of really.
If you think a 200% return on investment seen within a 12 month period is a bad result then you really shouldn't be running a business. That's a bit laughable.
Lee.
When you say you spent 100k and got 200k back is that 200k in new customer first cleans or 200k in total revenue over the year?
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Increase of annual turnover
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Lee, some people on this forum are just numpties. You can't please everyone lol.
I have never leafleted, but seeing your results done on such a large scale helps me to see that it is infact worth doing, if done properly.
I find it useful to hear what sort of results window cleaners like yourself running a big operation are getting. Helps to see that there is always that potential if you decide to grow your business that big. Good to know that it's working for somebody else.
Keep up the posts about your results i think it's great. ;D
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from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
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from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
;D ;D
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from what i remember your flyer lee was very clear but very unmemorable .
I've seen it and it's far from unmemorable. As far as I know there's no other window cleaner in Britain with a similar one.
Vin
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from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
This post is a joke right?
-
from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
This post is a joke right?
you dont see it dyou. now yer raging
summat wrong wiv those 3 in a 1000 results
seems youre quite happy that youre doublin yer money ,but yer blinkered . id wager you could have quadruple the result with
A- a flyer designed by someone not in the industry
b- foolproof delivery strategy . not jus flinging out 1000s with a delivery firm wholl take you for a ride cos u didnt check it religiously was done right
-
from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
This post is a joke right?
you dont see it dyou. now yer raging
summat wrong wiv those 3 in a 1000 results
seems youre quite happy that youre doublin yer money ,but yer blinkered . id wager you could have quadruple the result with
A- a flyer designed by someone not in the industry
b- foolproof delivery strategy . not jus fli ;nging out 1000s with a delivery firm wholl take you for a ride cos u didnt check it religiously was done right
...and when it's done, you could proof read it for Lee. ;D
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The return on leaflets will depend on a number of things therefore its impossible to say what return anybody should be getting,
I got nothing from leaflets simply because people where fed up with the amount of junk mail and leaflets they where getting through their doors.
Think of it like phone cold calling, a couple of times a year and you might give the person a chance, twice or more a day everyday and you want nothing from any of them.
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from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
This post is a joke right?
you dont see it dyou. now yer raging
summat wrong wiv those 3 in a 1000 results
seems youre quite happy that youre doublin yer money ,but yer blinkered . id wager you could have quadruple the result with
A- a flyer designed by someone not in the industry
b- foolproof delivery strategy . not jus fli ;nging out 1000s with a delivery firm wholl take you for a ride cos u didnt check it religiously was done right
...and when it's done, you could proof read it for Lee. ;D
Thanks for the email Rob. Speak soon
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from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
This post is a joke right?
you dont see it dyou. now yer raging
summat wrong wiv those 3 in a 1000 results
seems youre quite happy that youre doublin yer money ,but yer blinkered . id wager you could have quadruple the result with
A- a flyer designed by someone not in the industry
b- foolproof delivery strategy . not jus fli ;nging out 1000s with a delivery firm wholl take you for a ride cos u didnt check it religiously was done right
...and when it's done, you could proof read it for Lee. ;D
Thanks for the email Rob. Speak soon
Why not email him back thanking him for his email instead of thanking him for his email on an open forum?
Look at me I know rob :P
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from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
This post is a joke right?
you dont see it dyou. now yer raging
summat wrong wiv those 3 in a 1000 results
seems youre quite happy that youre doublin yer money ,but yer blinkered . id wager you could have quadruple the result with
A- a flyer designed by someone not in the industry
b- foolproof delivery strategy . not jus flinging out 1000s with a delivery firm wholl take you for a ride cos u didnt check it religiously was done right
Sorry, but this is absolute banter LOL. I love how you're actually thinking that you are giving good advice to somebody who is clearly already running a successful business and knows what he is doing. You are questioning his methods as if you can do so much better yourself. It wouldn't be so bad if you didn't have the spelling and punctuation of a 5 year old....... ;D ;D ;D
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nobody likes taking advice
im jus throwing my oar in . im someone who has done leafletting on a fair size scale [30k] and it was VERY successful for me
so hear me out..
give me that furkin oar
no no no
but its made lee think
help meee , , help...
me
.....hes got a point my flyers arent cutting it ..... where can i find this Artisan hes on about ,,,,hmmmm
dont look at me tho, im in the industry
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from what i remember your flyer lee was very clear but very unmemorable . thats not me bein critical just honest
my opinion if youre doin flyers you should not do a typical flyer
instead outsource the flyer design to someone else not in the industry [an artisan but not someone who smokes bacon not that type ]who usually did not design flyers but comes at it from a completely diffrent angle .
This post is a joke right?
you dont see it dyou. now yer raging
summat wrong wiv those 3 in a 1000 results
seems youre quite happy that youre doublin yer money ,but yer blinkered . id wager you could have quadruple the result with
A- a flyer designed by someone not in the industry
b- foolproof delivery strategy . not jus fli ;nging out 1000s with a delivery firm wholl take you for a ride cos u didnt check it religiously was done right
...and when it's done, you could proof read it for Lee. ;D
Spat my coffee.
-
Well Im not a lier thank you for that.
Response rate and return on investment are 2 very different things. So If I spent 100k to deliver 1million leaflets and get 2 or 3 jobs per thousand that adds 200k to our yearly turnover. So thats a return of double what we spent. So to answer your questiontion I will keep paying year after year for such good results.
this has rankled with me. the miserable result.
i mean youre saying that if a leafleter doles out 1000 fliers ONLY 3 new customers result. yeh? my own experience is that is 2 days work by 1 man if its done properly . anyone who says a man can dole out 1000 in a day,day after day, is not somebody whose done the job or even supervised a leafletting effort
anyway,lets say the leafletter gets paid 40 quid a day ,this is low nobody will do it for long any lower than that. ok 40 quid for two days is 80 quid + the cost of the leaflets say 90 quid but youre only getting 3 customers at 15 quid each tops
and youre saying that result is acceptable?
the very worst leafletting effort i ever did/supervised was 500 put out and not 1 single call. most every other leafletting effort i did or supervised doing was 500 leaflets out for 10 new jobs in . i call that average but compared to you its spectacular
i know im not faking it and you say youre not either. something doesnt add up. my conclusion is that youre scatterbombing your leaflets not caring one jot where they land. spend a thousand pounds but 2 thousand is the end result?,
im not buying that
Your just not getting it are you.
You are looking at the completely wrong set of numbers.
Response rate means nothing!
Return on investment is the ONLY thing that matters.
Spend £100k (as I idid) get back £200k added to our annual business (as we did) = good results
You seems to be intent on calling me a lier, which is a bit weird to be honest. Why would I be lying? Why does it matter if you think things don't add up?
That's what we spent, that's what we got. End of really.
If you think a 200% return on investment seen within a 12 month period is a bad result then you really shouldn't be running a business. That's a bit laughable.
Well Im not a lier thank you for that.
Response rate and return on investment are 2 very different things. So If I spent 100k to deliver 1million leaflets and get 2 or 3 jobs per thousand that adds 200k to our yearly turnover. So thats a return of double what we spent. So to answer your questiontion I will keep paying year after year for such good results.
this has rankled with me. the miserable result.
i mean youre saying that if a leafleter doles out 1000 fliers ONLY 3 new customers result. yeh? my own experience is that is 2 days work by 1 man if its done properly . anyone who says a man can dole out 1000 in a day,day after day, is not somebody whose done the job or even supervised a leafletting effort
anyway,lets say the leafletter gets paid 40 quid a day ,this is low nobody will do it for long any lower than that. ok 40 quid for two days is 80 quid + the cost of the leaflets say 90 quid but youre only getting 3 customers at 15 quid each tops
and youre saying that result is acceptable?
the very worst leafletting effort i ever did/supervised was 500 put out and not 1 single call. most every other leafletting effort i did or supervised doing was 500 leaflets out for 10 new jobs in . i call that average but compared to you its spectacular
i know im not faking it and you say youre not either. something doesnt add up. my conclusion is that youre scatterbombing your leaflets not caring one jot where they land. spend a thousand pounds but 2 thousand is the end result?,
im not buying that
Your just not getting it are you.
You are looking at the completely wrong set of numbers.
Response rate means nothing!
Return on investment is the ONLY thing that matters.
Spend £100k (as I idid) get back £200k added to our annual business (as we did) = good results
You seems to be intent on calling me a lier, which is a bit weird to be honest. Why would I be lying? Why does it matter if you think things don't add up?
That's what we spent, that's what we got. End of really.
If you think a 200% return on investment seen within a 12 month period is a bad result then you really shouldn't be running a business. That's a bit laughable.
Lee.
When you say you spent 100k and got 200k back is that 200k in new customer first cleans or 200k in total revenue over the year?
I totally agree with you, from what i m reading, people are to hooked up on what the return rate is reference customer, It has nothing to do with how many customers reply to the advertising, It is about how much money it beings in, You could get 100 replies from 10000 at £20, which brings in £2000, or get 50 replies at £50, which brings in £2500. For the last 3 years i have been using Royal mail to delivery my leaflets, this year 38000 were delivered over a two week period, it cost to print 38000 bye solo press £450 and £2100 for royal mail to delivery so combined outlay £2550, i did an income forecast before the flyers went out, and that was first week of April, we are now only in the middle of May and the income forecast is already £10,000 more, if you take away the cost of advertising thats already £7400 profit, and its only May, and from experience you can probably add another £10000 bye the end of the year. i would also add the more strings to your bow the greater the return. i do mainly window cleaning, but when i advertise its pressure washing, patios drives, fsg, conservatoires, render cleaning. I pick up just as many window cleaning customers after doing the other bits, as i do just getting calls from people wanting there windows cleaned. Look professional, work professional, be professional. Dont turn up to clean someones patio with the B and Q £99 bank holiday special pressure washer.. Must dash of to a new customer today windows conservatory fsg and patio clean, its a long day but for £350 hey ho itsssss Friday, as Del Boy says LOVERLY JUBERLY.
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The official figure is 2 to 3% return.
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The official figure is 2 to 3% return.
"Official"?
Vin
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Boarcity?