Clean It Up
UK General Cleaning Forum => General Cleaning Forum => Topic started by: Del Boy on January 21, 2017, 11:39:35 am
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I have a question that some of you may be able to answer for me, How much work do you guys think comes from your websites by people searching for driveway cleaning in that area.
Reason I ask this question is because i have a website for my other business and 90% of the work i get comes from my website i.e people searching in google for bouncy castle hire in my area, but i have spent 100s of hours on working on the site to keep it ranking at the top of google.
So would it be wroth me putting the same time and effort in to my driveway cleaning website or do you think that flyers, business cards, word of mouth, etc etc are just as important ?
Thanks in advance
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I asked my website designer how much work to expect from my website and he searched the popular search terms for powerwashing and told me exactly how many people in my area where searching google for every search term applicable. I was surprised how few people where using Google to find a powerwashing company.
unfortunately I don't know how he actually searched for the information.... but it was something to do with Google Adwords search tools (Someone might know what tooli it was)
For powerwashing I consider my website to be an information portal for people to visit directly rather than just find it on a Google search. My website is on the first page of Google but brings in no work at all from Google searches
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really so your top of google and you think that you hardly get any work from your website ? So if this is the case how do you find you get most your work mike ?
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I have 2 powerwashing websites both are on the first page of Google for 2 different towns........ neither bring in any work.
95% of my work comes from leaflets
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I had the same experience with a pressure washing site. Mine ranked on the first page for pressure washing leeds for 2 years. From what I can recall I had 2 enquiries in that time! I binned it in the end. Compared to carpet cleaning the search volume is next to nothing
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That's very interesting mike. So have you found an effect way of getting your flyers delivered.
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Yep me and my worker do them! About 1.5hrs a day together then he helps me set up on jobs then leaflets while I work.
Tried using companies but nothing beat us doing them, they definitely get delivered to exact areas I want.
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How do you know what Joe public puts in google to search for the services you offer ? What do you want to clean ? All of my work is either existing customers or comes from the websites. I did bouncy castles for a few years :'( :'( :'( :'( :'( :'(
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How do you know what Joe public puts in google to search for the services you offer ? What do you want to clean ? All of my work is either existing customers or comes from the websites. I did bouncy castles for a few years :'( :'( :'( :'( :'( :'(
You can find out what people are searching for in google analytics. What you need to do is go into your search quires there's lots of other information like bounce rate, landing pages, what devices people are using and much more.
So you used to run a bouncy castle business ? how do you find it mate
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Yep me and my worker do them! About 1.5hrs a day together then he helps me set up on jobs then leaflets while I work.
Tried using companies but nothing beat us doing them, they definitely get delivered to exact areas I want.
So you get your worker to help you set up and once your working he goes off and delivery's flyers ? If so that's a great idea
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Yep that's how we do it. Been using this system for about 10yrs, a lot of people take the p about it saying why does a successful business need to spend time walking the streets putting out leaflets......but we find it incredibly successful and in summer it keeps us working 6-7 days a week.
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Yep that's how we do it. Been using this system for about 10yrs, a lot of people take the p about it saying why does a successful business need to spend time walking the streets putting out leaflets......but we find it incredibly successful and in summer it keeps us working 6-7 days a week.
Well I think its a great idea to be honest as like you say once your set up its really a 1 man job so what better way to make use of the other person then to send him out trying to get more work.
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Have say I have website for pressure and washing and brings in most my work. Am up in Scotland who knows that makes any difference with how people search
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Mike what info do u put on your flyers do put an offer on them. I plain on giving flyers a go this year
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I have 2 powerwashing websites both are on the first page of Google for 2 different towns........ neither bring in any work.
Really surprised by this ?!
Maybe its where your based, vast majority of our work is via web, I can't remember last time we delivered flyers, generally work 5 + days a week pressure washing all year as long as temps are positive during day.
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Number one for the keywords put in by the web owner - not Joe public searching. I do no advertising other than the websites
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If some wants thier drive cleaning what would they search on Google? Same for patio cleaning , path cleaning, etc..etc..etc
People search ***town name **** then what they are looking for or what they are looking for then town name. You can search variation of keywords
I think I live in a black spot for the Internet, the guy Who did my website has done 100s of cleaning websites for companies who get all thief work from the Internet, he can't believe how little work I get
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If some wants thier drive cleaning what would they search on Google? Same for patio cleaning , path cleaning, etc..etc..etc
People search ***town name **** then what they are looking for or what they are looking for then town name. You can search variation of keywords
I think I live in a black spot for the Internet, the guy Who did my website has done 100s of cleaning websites for companies who get all thief work from the Internet, he can't believe how little work I get
Don't think many people want to employ a thief :o :o :o :o :o :o :o
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If some wants thier drive cleaning what would they search on Google? Same for patio cleaning , path cleaning, etc..etc..etc
People search ***town name **** then what they are looking for or what they are looking for then town name. You can search variation of keywords
I think I live in a black spot for the Internet, the guy Who did my website has done 100s of cleaning websites for companies who get all thief work from the Internet, he can't believe how little work I get
I am most definitely not an expert when it comes to websites, but we do seem to get results via web.
Searched 'driveway cleaning Hull' you come about 4th from our location,
why do you show different addresses on your websites ?
Seems strange to use the heading patio CLEANERS, I would change all of these to 'Cleaning' to match content ... But as I say what do i know
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i just searched that phrase from Hull and we have 2 listing on the first page one which is 2 separate locations our unit and my home East Yorkshire clean is my sons company who lives in Hull my home is in Beverley
The match of wording from heading to content might be important but to be honest it's on the first page already so how much better can it get. I'm not sure how Google search algorithms work do they just index the heading or the content
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If some wants thier drive cleaning what would they search on Google? Same for patio cleaning , path cleaning, etc..etc..etc
People search ***town name **** then what they are looking for or what they are looking for then town name. You can search variation of keywords
I think I live in a black spot for the Internet, the guy Who did my website has done 100s of cleaning websites for companies who get all thief work from the Internet, he can't believe how little work I get
Don't think many people want to employ a thief :o :o :o :o :o :o :o
Didn't understand that at first ...... then re-read my post ;D ;D
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Mike what is all that pinterest crap?
can't you update pages on your own websites ::)roll
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Search engines crawl the page and the site via internal links and index a page as they find it.
The most important place for targeted keywords is the off page SEO title that appears in blue in search results then the URL for the particular page which is in green below it. The meta description describing the page has no bearing on page rank.
R.E. the order of the words for page title i.e. service-town or town-service from an SEO perspective the keyword should come 1st before location,so for you Mike it would be Driveway Cleaning Hull. But no one seems to know why but it is an established fact amongst SEO pro's that page titles should be structured in that order for ranking purposes.
On page SEO - i.e. content - should have keywords in H1 tag - the headline at top of page and should only be 1 H1 tag otherwise it devalues it. Keywords should also appear in first paragraph and to a maximum of 2.5% of entire page content.
It is important to use synonyms and related search phrases rather than excessive keywords usage - or keyword stuffing as this can result in a penalty if detected by algorithms.
These are the main ways search engine decides on how to index your service and the more related terms that are used the more relevant the page is to a particular search term. A well optimised page can rank 1st for a search term that doesn't actually appear in its content if enough other factors and overall content make it appear to be the best and most relevant page.
There are over 200 ranking factors that can be assessed.
R.E. cleaners or cleaning,if you rank highly for one term that your page is optimised for you should find that you also rank well for the alternative even if you don't use it. Ideally both should appear throughout the content even if title,url etc concentrates on one.
As for search results,Google has placed more emphasis on 'local' and the results pages can differ depending on a person's location at the time of the search and proximity of local businesses to that person. Also your search history has a bearing on results and a company may rank slightly higher on results if the searcher has visited their site many times. So a search on a device you've never used before could produce a different results page to what your computer at home does.
Regarding search volumes they are available on Keyword Planner which is a tool to help with Adwords campaigns BUT they are NOT exact and only give approx monthly averages for a given area. usually 1-10 , 10-100, 100- 1000 etc. The only way to establish exact numbers is from running an actual ad which will show exact search terms used when your ad was displayed.
However,although search volumes are somewhat vague Keyword Planner does give the most relevant search terms and most popular.
Hope this is of some use.
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